Analysis of the elements of development value judgment of rural revitalization projects.
1
It's not worth developing
1. Inventory the development conditions
The existing land, housing, industry, natural and cultural resources of the village, as well as the location, economy, society and other internal and external basic conditions, determine the core orientation of the project development.
There are 6 major inventory directions of rural project development conditions
[1] Basis for economic development
i. Industrial base: the development status and industrial structure of existing core industries and other industries
→ whether it has the foundation for industrial chain optimization, extension potential energy and industrial integration
ii. Factors of production: the status of resources such as goods, services, capital, information, and human resources
→ whether it has the development vitality to promote the quality and upgrading of the economy
iii. Pan-participants: villagers, village sages, village collectives, cooperatives, developers, local and higher-level governments and other participating entities in the development demands
→ whether the initiative of the participants can be fully mobilized
[2] Land resource base
i Overall area: The total area of the project plot determines the project volume
→ whether it has the right scale of development
ii. Construction land: land for commercial facilities such as commercial and catering, hotels and other commercial facilities, land for entertainment and recreation facilities, tourism land such as resort land and other related construction land
→ whether it can ensure a large balance of investment
iii. Agricultural land: cultivated land, orchard land, forest land, pasture land and other agricultural land
→ whether there are abundant land resources, and whether the core industry agriculture can be upgraded to scale, modernization, and industrial integration
iv Other land that can be used for recreational agriculture: such as farmers' own houses, idle homesteads, rural collective construction land, four wastelands, etc
→ whether it can maximize the use of project resources to achieve overall development
(Note: Leisure and sightseeing resorts, various estates, wineries, farmhouses, and various agricultural parks that rely on agriculture involve the construction of permanent catering, accommodation, conferences, large parking lots, factory agricultural product processing, exhibition and other land must be managed according to construction land in accordance with laws and regulations, rather than agricultural land.) ）
[3] Location and transportation basis
i. Location: the basic situation of geographical location, economic circle, adjacent source markets, etc
→ whether it has advantageous distance, resources, and market foundation
ii. Transportation: Railways, highways, civil aviation and other transportation resources
→ whether it has the conditions for trade and logistics and the accessibility of tourism
iii. Small traffic: the internal road network of villages and towns, road hardening, etc
→ whether it has a good development foundation and whether it needs to be upgraded
[4] Pan-tourism resources
i Natural resources: geology, geomorphology, hydrology, flora and fauna, ecology and other resources
→ whether it has a good ecological foundation and resource characteristics
ii. Cultural resources: historical and cultural heritage landscapes such as ruins, relics, and cultural relics, modern and modern cultural attractions such as buildings, bridges, parks, man-made landscapes, and museums, intangible cultural heritage resources such as folk customs, festivals, and handicrafts, and cultural contexts such as historical stories and legends
→ whether it has regionality, uniqueness, inheritance and other values that can be mined and deduced
iii. Architectural style: the characteristics of architectural form, style, material, color, height, density and the adaptability of the original spatial texture of the village in the project site
Whether the → is a traditional style with outstanding style and distinctive characteristics, whether it has a certain integrity, and whether it has transformation value
iv. Reception facilities: parking lots, hotels, restaurants, public toilets, medical aid facilities and other basic tourism reception facilities
Whether the → is abundant, hygienic and safe, and whether it meets a certain degree of reception grade
[5] Agricultural influencing factors
i Natural conditions: climate, water source, topography, soil, heat, light, temperature difference and other natural conditions
→ Whether it meets the existing local agricultural development, whether it needs to be adjusted, and whether there is a possibility of new areas
ii Socio-economic: market demand, transportation, national policies, agricultural production technology, industrial base, labor force, land price level
→ Whether it is conducive to the upgrading of the local agricultural industrial structure
[6] Rural infrastructure
i. Agricultural production infrastructure: modern agricultural bases, farmland and water conservancy construction, timber forest production foundation and shelterbelt construction, agricultural education, scientific research, technology promotion and meteorological infrastructure, etc
Whether the → is sufficient and complete, whether it can promote the development of the rural economy, promote agriculture and rural modernization, and whether it is necessary to increase investment
ii Rural living infrastructure: infrastructure construction such as drinking water security, rural biogas, rural roads, and rural electricity
Whether the → can meet the basic needs of residents' lives and whether it needs to increase investment
iii. Infrastructure for social development: rural education, culture, health, medical care, sports facilities, etc
Whether the → is complete, whether the quality is excellent, whether it meets the requirements of improving the living conditions of peasants, whether it is conducive to promoting the development of the soft living environment in rural areas, and whether it is necessary to increase investment
2. Evaluate the development value
According to the above one, the inventory of the development conditions
1) the foundation of economic development;
2) land resource base;
3) Location and transportation infrastructure;
4) pan-tourism resources;
5) agricultural influencing factors;
6) The inventory of the six basic conditions such as rural infrastructure can make a basic and detailed judgment on the core conditions required for the construction of rural projects, and whether the rural project has development value should also be based on the inventory of the above-mentioned resources and conditions to make a comprehensive judgment.
In general, the following four basic judgment criteria can be used to measure whether the project site has more development advantages.
2
There are four criteria for judging the development value of rural projects
a) Whether it has characteristic industries and development advantages
The key to the success of rural projects lies in the ability to create long-term and healthy economic benefits, so that villages and towns with certain characteristic industries, or villages and towns with excellent advantages in resources, management, environment, talents, culture, technology, etc., have more development foundations, and can relatively easily form industries or industrial clusters with regional characteristics and core market competitiveness through industrial chain integration and industrial structure upgrading.
b) Whether there are idle land and housing resources
Generally speaking, "hollow villages" or abandoned old villages after the relocation of new villages often have more convenient development conditions, because idle farmhouses, land and other resources are easier to carry out asset transfer, which will greatly reduce the difficulty of the early stage of the project. The successful construction of future rural projects will not only help to avoid the waste of idle resources, but also rejuvenate remote, abandoned and uninhabited villages.
c) Whether there are favorable location and traffic conditions
Whether it is the large-scale, structural upgrading and adjustment of the agricultural industry, or the integration of agriculture and tourism, the project site needs to have excellent location and transportation conditions, and a good location and transportation represent a good market docking and accessibility, which is not only conducive to the trade and circulation of agricultural and sideline products, but also conducive to the development and stable development of the tourism market.
d) Whether it has a good ecology and village style
The construction of rural projects requires "beautiful living-living-ecological space", which is production, life and ecology. The villages with excellent ecological environment, strong local flavor and unique architectural style have natural, original ecology and well-preserved local atmosphere, village pattern and architectural style, which can be called an important carrier for the creation of "ecological-living-ecological space" of the project.
3
How is it suitable for development?
[1] Set development goals
a) Positioning logic:
b) Target Analysis:
According to the overall strategic positioning of resources, comprehensive conditions for development and development value judgment, the development of characteristic industries, the integrated development of tourism, the sustainable development of ecology, the upgrading of rural social life, the inheritance of rural culture and the establishment of self-confidence are taken as a comprehensive consideration, and the largest and most scientific development ambition is rationally determined.
[2] Select the development direction
There are 6 alternative development directions for rural projects
Industry-driven
a) Applicable villages and towns: mainly villages with industrial advantages distributed in relatively prosperous areas such as the eastern coast, which have a good industrial base with characteristics and a high degree of industrialization.
b) Planning points: According to the characteristics of each village, relying on advantageous industries, improve the relevant industrial chain, strengthen industrial advantages, and accelerate the industrial driving effect. At the same time, if the region does have the foundation to create tourism attraction, it can also choose to introduce tourism and develop the leisure agriculture industry.
c) Can be done projects: three industry integration industrial park, agricultural product processing demonstration base and other industrialized management projects, that is, including economic forestry and facility agriculture planting, animal husbandry and aquaculture and other planting and breeding base projects, storage and preservation, wholesale markets and other circulation facilities projects.
Ecological agriculture style
a) Applicable villages and towns: mainly for villages and towns with good natural conditions, traditional pastoral rural features and local characteristics, rich water resources and forest resources and other natural and human resources advantages.
b) Key points of planning: turn the advantages of ecological resources into economic advantages, build a tourism-guided agricultural ecological demonstration zone, and develop ecological agricultural tourism to amplify economic efficiency.
c) Possible projects: ecological farms, ecological agriculture industrial park projects, ecological recycling agriculture projects, ecological agriculture tourism projects, etc.
Efficient farming
a) Applicable villages and towns: suitable for villages and towns distributed in the main agricultural producing areas of the mainland, which mainly develop agricultural crop production, improve agricultural infrastructure, have a high degree of agricultural mechanization, and have a high degree of commercialization of agricultural products.
b) Key points of planning: build a "zero-waste" ecological agriculture industry demonstration park, improve the degree of large-scale agricultural operation, and increase land yield.
c) Possible projects: agricultural quality brand promotion project, smart agriculture demonstration area, agricultural open cooperation demonstration project, etc.
Leisure farming and pastoralism
a) Applicable villages and towns: villages and towns distributed in coastal and freshwater water net fishing areas, pastoral areas and semi-pastoral areas, as well as areas with prosperous agriculture, forestry and animal husbandry resources, with agriculture, forestry, animal husbandry and fishery as the main traditional industries.
b) planning points: according to the requirements of breeding, according to local conditions to plan scientific breeding of modern pastoral areas, fishing areas and other breeding bases, conditional areas, can be based on the core characteristics of the industry and regional features, the development of tourism and vacation industry, planning suitable for the reception of theme resorts.
c) Projects: leisure agricultural complex, modern pasture/breeding base, agricultural and animal husbandry cycle demonstration project, comprehensive marine/agricultural and animal husbandry cultural and leisure resort, etc.
Suburban and rural
a) Applicable villages and towns: villages and towns with relatively good economic conditions and relatively complete public infrastructure around first- and second-tier cities.
b) Key points of planning: increase the integration of urban and rural development, plan a new type of urbanization based on high-quality rural products and rural tourism and vacation, and create a demonstration project of new pastoral rural communities in the suburbs.
c) Projects: sightseeing farms, new agricultural science and technology development demonstration park projects, pastoral resorts, etc.
Cultural tourism
a) Applicable villages and towns: villages and towns that are rich in tourism resources, convenient transportation and close to the city that are suitable for the development of rural tourism, as well as villages and towns with characteristic human resources such as ancient villages, ancient buildings, ancient dwellings and traditional culture.
b) Planning points: Based on regional resource conditions and cultural characteristics, relying on villages, suburbs, pastoral and other environments, plan to improve accommodation, catering, leisure and entertainment facilities, and combine good folk customs and folk culture and intangible cultural characteristics to create rural tourism resorts.
c) Projects: pastoral complexes, rural resorts, leisure farms, ancient villages and towns, traditional village protection and other projects.
4
How should I trade?
Determine the main body of development
1) Unified and integrated development of village collectives
Development logic: Through the establishment of professional cooperatives, the village collective transfers assets such as idle land and houses in the village in the form of self-raised funds to carry out unified integrated development.
Reference case: Miyun Gubeikou Beitai Township Farmhouse Professional Cooperative was initiated and established by 12 people in the village, with a total capital contribution of 527,000 yuan from its members, to carry out unified development and operation management of idle assets in the village.
2) Joint development of village collectives and professional tourism companies
Development logic: The village collective cooperates with a professional tourism development company to introduce foreign funds to carry out unified circulation, integrated development and professional operation of idle assets in the village.
Reference case: Miyun Mountain Lane Humble House, Beizhuang Town Ganyugou Tourism Cooperative was jointly established by Beijing Beizhuang Tourism Development Company and the village collective, and the cooperative is a cooperative development (shareholder unit) unit, responsible for resource integration, development and provision of supporting services.
2. Revitalize idle resources
Revitalize idle resources, including land, houses, etc....
The circulation of idle assets is the main way to obtain rural land, housing and other resources, an effective means to promote the flow of urban and rural factors, and the primary issue that must be considered in the development of rural projects.
The circulation of idle assets in rural areas is conducive to the construction of beautiful villages, the development of rural collective economy, and the increase of farmers' income. The circulation of idle assets in rural areas can awaken the sleeping idle assets, give full play to the value of assets, and then achieve certain returns.
1) The nature of asset circulation
The essence of asset circulation is the leasing of the right to use peasants' assets. In the contemporary rural system, many peasants leave their hometowns and towns due to reasons such as going out to work, resulting in idle waste of land, houses and other assets, and the property rights and income rights of land, houses and other assets are not effectively reflected.
The circulation of idle assets is to realize the value of idle assets by leasing the right to use them under the condition that the ownership of the assets remains unchanged. That is, the ownership of the assets remains unchanged and still belongs to the farmers, while the circulation is only the lease and transfer of the right to use the assets, and the farmers, as the owners of the assets, can obtain income in the form of rents and dividends.
2) The key to asset circulation
Therefore, only by fully respecting the wishes of farmers and ensuring long-term operating benefits can we ensure that the project has the ability to fulfill its rent commitments and dividends to farmers, and only then can farmers voluntarily participate in the circulation of assets.
3) The form of asset circulation
[ A | Rent ]
Leasing is the transfer of the right to use assets between farmers and lessees within a certain period of time, that is, farmers, as lessors, voluntarily lease all or part of the right to use assets to the lessee for a certain period of time, and the lessee pays the farmers a fixed income. The term of the contract is generally determined by the two parties through negotiation, and the longest shall not exceed the remaining term of the contract.
The circulation steps are generally as follows: the village collective acquires (recovers) idle assets in a unified manner, the rural households voluntarily give up the right to use the land and houses after receiving a one-time compensation, and the lessee negotiates the lease price and lease term (usually 20 years) with the village collective, and signs a housing lease contract.
[ b | Shareholding ]
Rural households will value all or part of the right to use their assets as shares, and together with the investor's investment, they will form a company or economic entity to participate in the operation of the joint-stock system or joint-stock cooperative system, and the dividends will be based on the right to use the assets they have invested in, and the amount of dividends will be determined according to the level of operating efficiency.
[ C |
The land contractor shall contract the right to use all or part of the contracted land to a third party, and the term of the subcontract shall be determined by both parties through negotiation, but shall not exceed the remaining term of the land contract, and the original contractual relationship between the subcontractor and the contract issuing party shall remain unchanged.
[ d | assignment ]
A form of waiver of the remaining term of the land contract management right after obtaining a certain amount of land compensation. Most of these are the parts of the land that have been expropriated by the government for the needs of construction land such as roads, bridges, public facilities, urban construction, and industrial and commercial development. After receiving financial compensation in accordance with the relevant regulations, the peasants who have expropriated their land will hand over the land use rights to the contract issuing party or the local government, and then transfer them to the construction party, and the contract party's use rights to this part of the land will be terminated.
3. System planning and development
1) 5 basic development principles
a) Distinctive characteristics: maintain the characteristics of region, industry, ecology and style
i Maintain a distinct regional identity. For areas with abundant mountain water resources, the characteristics of "valley", "water town" and "countryside" should be reflected. For areas rich in cultural resources, regional characteristics such as "local flavor" and "folk customs" should be reflected.
Planning points: use more local materials and symbols, reflect regional characteristics, pay attention to the creation of the overall pattern and style, the pattern is natural, the overall style is harmonious and unified, and reflects the characteristics.
ii. Maintain a distinct industrial identity. Rural land is fertile, agriculture, forestry, fishery and other traditional agricultural resources are abundant, with a certain industrial base, should be the local industrial advantages into it, focus on cultivating pillar industries, or "agriculture", or "forestry", or "fishing", to form their own characteristic industries.
Key points of planning: the combination of industrial planning and regional planning.
iii. Maintain a distinct ecological identity. The construction of rural projects must conform to the construction goal of "modern ecological villages", and must ensure the ecological conservation of rural natural areas, pay attention to the development of ecological agricultural bases, and the construction of green industrial systems and rural life systems, so that the villages can maintain distinctive ecological characteristics.
Planning points: the landscape is mostly natural, and the landscape is built with small pieces. For example, the concept of "ecology" should be injected into environmental design, architectural design, resource utilization and protection, and circular economy.
b) Fresh cultural context: Maintain the originality and freshness of local culture
i Refining elements: The so-called "originality" and "freshness" refer to the interpretation of the cultural tradition of the project with social and ecological elements such as unique natural features, living customs, and human production and labor. The local culture that can be excavated is very rich, such as spinning, weaving, steaming cakes, making balls and other life cultures, folk culture such as homespun clothing display, traditional wedding ceremonies, and game culture such as pushing iron hoops and stepping on stilts, etc.
ii. Cultural inheritance: For project sites with rich history and culture, attention should be paid to the protection of history and traditional culture, and the inheritance and excavation of culture should be fully done to form a rural cultural identity.
iii. Quality improvement: rational development and utilization of cultural resources, systematic building, the formation of cultural brands, and the enhancement of competitive soft power.
iv. Reshaping the spirit: For projects with lack of cultural resources or new construction, we should pay attention to cultural cultivation and building, develop on the basis of existing construction, and gradually form our own cultural characteristics.
c) Integration of three industries: coordinate regional industrial planning to ensure development momentum
Integration of primary, secondary and tertiary industries: Combine the development of agriculture, fishery, forestry, commerce and trade, as well as catering and other service industries with comprehensive planning, select industries suitable for the development direction of the project to become stronger and bigger, and gradually develop into a strong support for rural development.
ii. Upgrading of existing industries: Develop industries on the basis of existing ones, and do not create and introduce new industries out of thin air.
iii. Adjust the industrial structure: give full play to the advantages of popularity and resource agglomeration, stimulate and promote the development of rural industries, improve the industrial structure, upgrade the industrial system, extend the industrial chain, build reasonable industrial clusters, create competitive advantages, expand industrial influence, and enhance industrial competitiveness.
d) Livable and travelable: Retain productivity and expand consumption attractiveness
i Excavating the theme of tourism: tourism is not the core purpose of the development and construction of rural projects, but with a certain tourism function as support, rural development will be more vigorous. The landscape scenery, topography, customs and flavors, ancient villages and ancient residences, humanities and history can be used as tourism themes.
ii. Create shared facilities: In addition to meeting the needs of basic production and life, the construction of public service facilities and infrastructure of rural projects should also provide three services:
1. Pay attention to serving social undertakings. The construction of facilities should be combined with the township, jointly built and shared, and a perfect service system should be built to promote the sustainable development of the overall economy and society in the countryside.
2. Pay attention to the development of the service economy. Establish and improve the service system that is compatible with economic and social development, enhance the comprehensive carrying capacity, and become a "new carrier" for integrating resources, agglomerating innovation, and characteristic industries.
3. Pay attention to serving the surrounding villagers. Coordinate the layout and interconnection, improve and supplement the urban and rural service facilities system, and promote the extension of service facilities to the surrounding rural areas.
iii. Leave enough room for development: To meet the regional market demand, especially around large cities, the planning of tourism products should consider the spillover functional needs.
In short, from roads, traffic, environment, architectural features, to functional layout, all kinds of facilities, from leisure, entertainment, to catering, commerce, in addition to fully meeting the material and spiritual needs of residents, everything should start from the idea of building rural eco-tourism projects, carefully build, and show "characteristics", so that eco-tourism and modern service industry have become one of the industries on which rural development depends, and provide a steady stream of economic income for rural development.
e) Vitality Building: Gather popularity to prevent the emergence of empty villages and ghost towns
i Create a vibrant neighborhood: It is necessary to combine the transformation of shantytowns to create some vibrant neighborhoods that are popular with the public, such as breakfast, supper, and entertainment blocks.
ii. Enhance the vitality of winter: The selection of projects in the northern region should take into account the climatic conditions and other factors, actively develop all-season tourism, and increase winter projects.
iii. Focus on the creation of night economy: increase the commercial and cultural vitality of the night, create a charming night landscape, and increase the vitality of rural nightlife and night consumption.
2) 8 functional partition design
Agricultural production areas
Positioning: The core space of pastoral agricultural production is the main functional zone of agricultural production, and the core area that provides industrial support and development momentum for the development and operation of the complex.
Planning: Select the field water conservancy facilities are perfect, the fields are flat and fertile, the water conservancy facilities are complete, and the field roads are unobstructed for planning and construction, and at the same time, the regional layout planning of the mainland characteristic agricultural products should be combined to select the appropriate planting and breeding varieties, and the site texture should be respected to the greatest extent, and the needs of mechanized planting should be met as much as possible, and the requirements of the machine farming road and the farming planning of the four-season industry should be fully considered.
Product example: In addition to the construction of agricultural production bases and parks such as conventional crop planting and livestock breeding, agricultural production areas can also rely on the characteristics of the base or park to carry out projects such as ecological agriculture demonstration, agricultural science education demonstration, agricultural science and technology demonstration, and citizen/group farming.
Agricultural landscape area
Positioning: A themed sightseeing area based on pastoral landscapes, agricultural production and high-quality agricultural products.
Planning: Based on local resources and environment, plan and develop landscape sightseeing areas featuring landscape elements such as characteristic gardens, modern agricultural facilities, agricultural product displays, and creative agricultural landscape sketches, and highlight the landscape theme in the planning and layout of the core landscape area, and plan thematic landscapes and special tour methods (routes, nodes).
Product examples: ornamental farmland, famous melon orchards, ornamental seedlings, flower displays, creative agricultural landscape sketch displays, wetland scenery, landscape scenery and other landscape areas.
Modern agricultural industrial park
Positioning: The modernization extension area of the agricultural industry chain, the development of modern agriculture in the form of industrial parks, and the realization of agricultural modernization and large-scale operation.
Planning: Modern agricultural industrial parks are usually selectively planned and developed according to the basic conditions of the project party, such as capital, technology, and resources, such as circular agriculture, facility agriculture, characteristic agriculture, soilless agriculture, export-oriented agriculture, leisure agriculture, and creative agriculture, and are generally large-scale.
Product examples: modern agricultural industrial parks can include modern agricultural industrial parks, modern agricultural science and technology parks, modern agricultural entrepreneurship parks, etc., mainly engaged in planting and breeding production, and agricultural product processing, promotion, sales, agricultural product research and development, etc., to form a complete industrial chain;
Living quarters
Positioning: The core bearing area of the main functional part of urbanization, and the residential and living area where the population of farmers, workers, and travelers is relatively concentrated.
Planning: Plan three types of residential and living areas with relatively concentrated populations, including the community-based residential life of local farmers, the gathering residential life of industrial workers, and the residential life of foreign leisure tourism, so as to create a new type of rural population gathering area, ensure the quality of life of rural residents, attract the return of the population, and promote the vitality of rural development.
Product example: According to the actual and long-term development needs and the characteristics of the construction plot, select areas of different sizes such as residential areas, residential quarters, and residential groups.
Agricultural Science Education and Agricultural Experience Area Positioning: An important area carrying the connotation of agricultural culture and educational functions.
Planning: The use of agricultural production base and related facilities, space and other planning to create an activity area integrating agricultural science education and leisure farming experience, so that tourists can deeply understand the core connotation of rural agricultural culture.
Product examples: planning special areas to build modern agricultural museums, modern agricultural demonstration areas, traditional agricultural experience areas, botanical and botanical gardens, environmental nature education parks, citizen farms, creative agriculture exhibition areas, agricultural and animal husbandry experience parks, etc.
Rural recreation resort
Positioning: The creative agricultural leisure area is a characteristic living space where visitors can deeply experience agricultural creativity.
Planning: Mainly use the mountains, forests, streams, reservoirs, lakes, wetlands, settlements and rural culture in the countryside to carry out a variety of outdoor activities and recreational activities.
Product examples: rural natural recreation parks and outdoor sports parks: equipped with mountaineering, hiking, mountain biking, rafting, camping, fishing, boating, gardening, development, CS and various cultural and recreational activities and other products;
Industry-city integrated service supporting area
Positioning: The core area that provides services and guarantees for rural areas, farmers, agriculture, production and life.
Planning: Planning and construction of infrastructure and public service facilities. On the one hand, it serves the basic living needs of residents and villagers in residential areas such as medical care, education, sanitation, production and life, and leisure, and on the other hand, it serves the development needs of agriculture, processing industry, tourism and leisure, trade and logistics, rural finance and other industries.
Product examples: transportation, water supply and drainage, electricity, telecommunications, gas, civil air defense, comprehensive disaster prevention and other infrastructure, education, medical and health, sports, social welfare and security, postal and telecommunications, rural finance and other public service facilities.
Derivative Industry Zone
Positioning: Pilot area for new rural industries and advanced development models.
Planning: On the basis of paying attention to the agricultural foundation and the interests of farmers, we will develop derivative characteristic industries, extend the industrial chain, and create diversified industrial integration.
Product examples: health industry, pension industry, Internet agriculture, sports industry, film and television industry, creative industry, science and education industry, ecological industry, etc.
4. Professional operation management
1) Determine the operating entity
a) Professional operation and management company On the basis of unified sorting and development of idle assets, professional hotel operation and management companies can be introduced for operation and management. This kind of company has a professional operation and management concept for the hotel, and can effectively and professionally manage the rural hotel to obtain the corresponding benefits.
b) Unified operation and management of village collectives Village collectives can carry out unified operation and management of rural projects in the form of cooperatives. The cooperatives will settle the settlements in a unified manner, and distribute dividends and rents to the farmers of the idle farmhouse cooperatives who have joined the cooperatives in the form of increasing profits year by year, so as to prevent vicious competition.
2) Grasp the operational essentials
a) Promote the healthy development of the industry Economy is the lifeblood of rural revitalization, industry is the core of economic development, in the specific operation process to pay attention to consolidate the foundation of the agricultural industry, do a good job in the allocation of resources, talents, land, technology, capital, information and other necessary production factors, promote the extension of the agricultural industry chain, promote the integration of agriculture and tourism, and further promote the integration of primary, secondary and tertiary industries in qualified areas, and do a good job in the transformation of industrial structure.
b) Shaping the rural tourism brand In the process of operation and management, consciously cultivate and shape the vacation brand, and strive to build the rural tourism resort brand with successful project development, so as to improve the operation and management, shape the brand, and gradually realize the brand extension and brand output, and carry out brand replication in a certain area.
c) Fully mobilize the enthusiasm of farmers On the one hand, let farmers fully participate in it. Priority will be given to the employment of existing local residents and returnees, and farmer training will be actively organized to mobilize the enthusiasm of farmers.
On the other hand, let the farmers really reap the benefits. From the perspective of farmers, formulate relevant policies that can effectively meet the interests of farmers, and then stimulate farmers' enthusiasm to participate in tourism development.
3) Rational Profit Sharing
a) Enterprise - economy, brand, strategic investment benefits The successful development and construction of rural projects, on the one hand, can obtain due economic returns, on the other hand, with the systematic operation of the project's investment, development, operation management and marketing promotion, it will form its own resort brand, and will gradually form brand appeal in a certain area, form a chain operation model, and obtain greater brand benefits through model replication.
b) Farmers – income from rent, dividends, wages, etc. Farmers are the most direct beneficiaries of rural projects. Its income sources are mainly divided into three parts, namely rental income, dividend income and salary income
c) Rural – Economic, Social, Cultural and Ecological Benefits During the construction of rural projects, the construction of rural public transportation, water supply and power supply, garbage and sewage treatment, communication information and labor and employment services will be promoted at the same time, and the upgrading of rural public infrastructure will be promoted, so that the modern and civilized way of life can be organically integrated with the traditional rural pastoral way of life, and the sustainable development of the countryside will be promoted.