In order to promote Chinese culture to go out and enhance the influence of Chinese culture, Wang Jiafei, director of the Arts and Crafts Design Innovation Research Center of Beijing Design Society, and his party were invited by the Royal Oriental University of Technology in Thailand and the Royal University of Panakon in Thailand to carry out a series of exchange activities on cloisonné art, China's outstanding intangible cultural heritage. During the exchange, Director Wang Jiafei gave a lecture entitled "Design Brings Intangible Cultural Heritage to Life", and exhibited a series of contemporary cloisonné artworks designed and created by him.
Director Wang Jiafei focused on the development and evolution of Chinese cloisonne skills, artistic characteristics and industry overview in the lecture, and showed in detail a large number of basic research done by the Arts and Crafts Design Innovation Research Center of Beijing Design Society in the protection of intangible cultural heritage, which has played a positive role in the dissemination and promotion of Chinese cultural influence in recent years.
The Royal Oriental University of Technology is a public comprehensive university in Thailand, with the Faculty of Agriculture and Natural Resources, the Faculty of Humanities and Social Sciences, the Faculty of Science and Technology, the Academy of Aeronautical Technology, the Faculty of Agricultural Technology, the Faculty of Social Technology, the Faculty of Business and Information Technology, the Faculty of Architecture and Environmental Engineering, and the Chakphorn Bwana Interdisciplinary Institute. This event is the first academic forum on intangible cultural heritage exchange between the university and China. Associate Professor Dun Letay, Vice President of RMIT University, said: "Director Wang Jiafei's wonderful lecture gave us the opportunity to learn and understand this ancient and glorious traditional Chinese skill, which greatly stimulated students' interest in the study of traditional Chinese culture."
Director Wang Jiafei at the academic lecture of the Royal Oriental University of Technology in Thailand
Cloisonné artwork on display at the lecture at the Royal Oriental Technological University in Thailand
Director Wang Jiafei presented the cloisonne chain bottle of "Enamel Millennium Grandmaster" to the Royal Oriental University of Technology in Thailand
Associate Professor Tun Letay, Vice President of Royal Eastern University of Technology, Thailand, presented a collection certificate to Director Wang Jiafei
A visiting professor certificate was presented to Director Wang Jiafei
Director Wang Jiafei presented Associate Professor Dun Letai with "integrity and innovation" calligraphy
Director Wang Jiafei took a group photo with the leaders and guests of Royal Oriental Technological University in Thailand
Leaders of Royal Oriental Technological University in Thailand took a group photo with cloisonné artworks
The campus of RMIT University
Panakon Rajabhat University has seven faculties: the Faculty of Education, the Faculty of Buddhist Philosophy, the Faculty of Science and Technology, the Faculty of Management, the Faculty of Humanities and Social Sciences, the Faculty of Industrial Technology, and the Graduate School. Dr. Zhu Tati, Vice President and Dean of the School of Management of Panakhon Rajabhat University, said that Director Wang Jiafei provided a window for teachers and students to understand traditional Chinese arts and crafts, especially the inheritance and protection of cloisonné skills and the application of national ritual design, and hoped that this exchange would become the starting point for more cooperation between the two sides in the future.
Panakon Rajabhat University students sign in to enter the lecture site
Director Wang Jiafei at the academic lecture at Panakon Rajabhat University
Cloisonné artwork on display at the Panakon Rajabhat University Lecture
Director Wang Jiafei presented the cloisonné "Lotus Wind Flourishing: Chinese Jubilee" to Panakhon Royal University
Dr. Zhu Tati, Vice President and Dean of the School of Management, Phra Nakhon Rajabhat University, Thailand, presented the award to Director Wang Jiafei
Cloisonné "Lotus Wind Flourishing Chinese Jubilee" Collection Certificate
Director Wang Jiafei took a group photo with the leaders and guests of Panakon Rajabhat University in Thailand
View of the campus of Panakon Rajabhat University
Director Wang Jiafei was also invited to visit Mr. Pichai Naripthaphan, Minister of Energy and Advisor to the Prime Minister of Thailand. Mr. Pichai Naripthaphan said in the conversation: "Welcome Director Wang Jiafei and his entourage to Thailand, I like Chinese culture very much, I have been to China many times in my work, it is my job and mission to promote economic and cultural exchanges between China and Thailand, and I hope that more cultural communication envoys like Director Wang Jiafei will come to Thailand for economic and cultural exchanges."
Director Wang Jiafei and Mr. Pichai Naripthaphan, Minister of Energy and Advisor to the Prime Minister of Thailand (first from left)
王家飞主任（右二）及随行人员同Pichai Naripthaphan先生（中）交谈
王家飞主任同Pichai Naripthaphan先生及同行人员合影
The Arts and Crafts Design Innovation Research Center of Beijing Design Society has done a lot of basic research work in intangible cultural heritage design, the center actively guides and promotes the combination of traditional handicrafts and innovative design, stimulates the development potential of the industry by building an intangible cultural heritage innovation platform, and opens up the key links of arts and crafts innovation practice; through the co-creation of masters, the formulation of design process standards, and the improvement of process technology, a new strategy of intervening in the research and development of cloisonne with modern design methods has been formed, and a "designer + master craftsman" has been developed , cross-border cooperation to promote the innovation of cloisonne craft inheritance and development.
Director Wang Jiafei introduced the development of cloisonné diplomacy
Since 2017, the Arts and Crafts Design Innovation Research Center of Beijing Design Society has successively launched "The Belt and Road, Four Seas Concentric Cloisonne Appreciation Bottle", "Fortune Zun", "Jianguo Jinzun", "World Garden Hundred Flowers", "Jingtai Five Masters and Five Futai Bottles", "Great Beauty and Great Art, Glory Tongyi" cloisonne seat screen, "Winter Olympics Five Rings Enamel Zun", "Enamel Millennium: Grandmaster's Voice" cloisonne chain bottle and cloisonne "Lotus Wind Flourishing Chinese Jubilee" and other cloisonné art treasures, including the "Belt and Road Four Seas Concentric Cloisonne Appreciation Bottle", as an international gift to Pakistan, Indonesia, Greece, Sri Lanka, Belgium, Afghanistan and other countries in China. As a gift work for the Beijing Winter Olympics, "Winter Olympics Five-Ring Enamel" won the 2021 "Gongmei Cup" Beijing Arts and Crafts Innovation Design Silver Award, and was collected by the China Arts and Crafts Museum. "Jingtai Five Masters and Five Futai Vases" was collected by the National Museum of China. "Great Beauty and Great Art, Rong Yao Tonglu" won the "New Centennial Masterpiece Art First Award" and was collected by the China Cloisonne Art Museum. In 2023, his work "Lotus Wind Flourishes: Chinese Jubilee" will be unveiled at the 3rd Belt and Road International Summit Forum, and will also be collected by the China Cloisonne Art Museum.
Director Wang Jiafei introduced the innovative achievements of cloisonne art of Beijing Design Society