Preface
Recently, Jia Ling's upcoming new movie "Hot and Hot" can be said to have caused an uproar in the entertainment industry.
Originally, everyone loved Jia Ling because of her excellent popularity, and they were full of expectations for this new film.
However, with the change in the publicity method of "Hot and Hot", Jia Ling's reputation suddenly took a sharp turn, and the character set established for many years completely collapsed overnight.
So, what's going on here? Let's find out.
"Hot and Hot" and body anxiety
Some friends who have paid attention to Jia Ling's "Hot and Hot" must know that this movie was first promoted.
relied on the news that Jia Ling worked hard to lose weight and lost 100 pounds in order to shoot a movie as a gimmick.
Even at that time, it once occupied the headlines of major news websites.
The breaking of this blockbuster news instantly made the entire Internet pay attention to the movie "Hot and Hot".
After all, Jia Ling has always left the impression of being a wide and fat actor in front of the screen.
Now that she has suddenly lost a hundred pounds, it is natural that people can't help but wonder about her performance in the movie and her current appearance.
In fact, netizens have been curious about Jia Ling's appearance after losing weight more than once.
In the early years, Jia Ling posted a photo of herself when she was young on Weibo.
At that time, she was not as fat as she is now, and she could almost be said to be a delicate beauty.
Looking back at the year, Jia Ling was on the hot search because of the comparison between fat and thin, and then look at the fact that now Jia Ling really relies on being thin to become the focus of public attention.
couldn't help but make many people interested in this movie and admire Jia Ling's perseverance.
As of now, the promotion method of "Hot and Hot" can be said to be error-free.
However, with the further release of the content of the trailer, the relevant plots revealed in it have made many viewers suspicious.
Is the official of "Hot and Hot" promoting body anxiety?
Because, judging from the various interactions between the male protagonist played by Lei Jiayin and the heroine played by Jia Ling in the trailer, the whole movie seems to be revealing a very cruel status quo to the audience.
That is, people who are fat and ugly cannot be recognized and loved by others.
For a while, the word-of-mouth of the whole movie ushered in a huge turning point, and everyone criticized the promotion of the movie.
Think they're spreading appearance anxiety and body anxiety.
In order to avoid further expanding the impact, the public relations of "Hot and Hot" also stood up in time.
and changed the direction of the movie's publicity, who would have thought, it's okay if this doesn't change, but it will have a greater impact!
With the promotion of "Hot and Hot" by the film party, the focus has shifted from marketing Jia Ling's weight loss achievements to emphasizing that "fat does not mean inferiority", "appearance has nothing to do with the inside, and spiritual beauty is the most important".
But what I didn't expect was that what greeted this movie was a new round of public opinion frenzy.
You know, if it is really according to the views promoted by the crew, then why does Jia Ling need to lose weight in the movie?
Isn't this a far cry from the idea that appearance doesn't matter as propelled?
And, since the official is really not promoting body anxiety, why is it spreading the news of Jia Ling's weight loss?
This series of confusing operations has made many audiences who were originally looking forward to this movie question the content and central idea of the movie.
Not only that, but even the character of director Jia Ling has collapsed to a certain extent.
Before "Hot and Hot", many people had a lot of good feelings about Jia Ling because of her last "Hello, Li Huanying".
However, with the "collapse" of this new movie in the promotion and distribution again and again, a large number of passers-by and viewers are skeptical about whether Jia Ling herself is really as "fat but optimistic" as presented on the screen.
Excessive publicity and improper emotional lines
The controversy of "Hot and Hot", in addition to the fact that the change in the direction of its own publicity is too blunt, the so-called hot spot of "Jia Ling lost 100 pounds" promoted at the beginning also made many people express disbelief.
Many netizens said that since Jia Ling really lost a hundred pounds, why didn't she appear in public for a long time?
After all, who wouldn't want this kind of behavior of earning heat for nothing?
In the midst of many doubts from the outside world, the official of "Hot and Hot" also released the MV of the movie song "after a long time".
In this MV, Jia Ling, who was "thin", was finally exposed to the camera.
It's just that everyone unanimously expressed dissatisfaction with Jia Ling on the screen.
Because judging from her figure, Jia Ling in the MV did not lose a hundred pounds at all!
In other words, the news of "Jia Ling lost 100 pounds" in the early stage of "Hot and Hot" is simply over-publicized.
After watching the trailer and MV, some industry bigwigs directly claimed that the slimming effect on Jia Ling's screen was simply synthesized by AI!
After that, Jia Ling's friend Yuan Hong, in order to make the news of Jia Ling's weight loss more convincing, personally issued an article to support her.
said that Jia Ling's body fat has reached the level of a bodybuilding coach, but he doesn't know that his sentence itself has a huge problem.
You know, there is a big difference between weight loss and body fat loss!
After this series of comical operations, the popularity of "Hot and Hot" is getting hotter and hotter as the producers hoped.
But it is moving away from black and red.
As an inexperienced director, Jia Ling's desire to promote her films is understandable.
But she shouldn't have tied the movie to her weight loss in the first place, let alone over-publicized it for the sake of hot spots, claiming that she had lost a hundred pounds.
If you want to get traffic, you must bear the backlash brought by traffic.
Now that "Hot and Hot" is entangled in public opinion, Jia Ling's popularity has lost most of her popularity because of her crumbling personality, which can be regarded as the price she paid for this movie.
In addition to excessive publicity, there are also a lot of controversial points in the plot of "Hot and Hot" itself.
Although the film has not yet been released, the relationship between Jia Ling and Lei Jiayin was promoted in the early stage, which was really dissatisfied by many netizens.
Because judging from the performance in the promotional video, the reason why Jia Ling, as the heroine, made up her mind to practice boxing to lose weight was to pursue Lei Jiayin, who played the coach of the boxing gym.
Judging from this part of the plot alone, this "Hot and Hot" has fallen into the ranks of cliché movies.
What's more, as a rookie director, Jia Ling has only shown her skills in family dramas.
In the confusion and doubts of countless audiences, the promoter of "Hot and Hot" also immediately lowered the love scene in the latest trailer.
and added elements such as "squatting at home" and "family affection" to increase the audience's confidence in the quality of the movie.
However, these actions are only remedial.
Because with the fermentation of public opinion, people's dissatisfaction and doubts about "Hot and Hot" have changed from the trailer to dissatisfaction with Jia Ling and the movie itself.
Plagiarism storm
The prototype of the movie "Hot and Hot" is "100 Yuan Love" filmed in Xiaori.
Although the mainland has always made no clear regulations on the relationship between remakes and plagiarism.
But as far as the audience's perception is concerned, there will still be some diaphragms in everyone's hearts.
And, if you are an audience who has watched "100 Yuan Love", you should know that its tone is decadent with a faint hope, and the overall trend is depressing.
However, Jia Ling's "Hot and Hot" can be seen from the trailer that it should be based on comedy.
Therefore, it is inevitable that people will worry about whether Jia Ling will make a bad movie on top of the excellent structure of the original work.
In addition, Jia Ling's past rumored controversies about plagiarism have also made many new and old audiences unable to maintain trust in her.
As we all know, Jia Ling used to be a sketch actress, and she only switched to the showbiz in the past few years.
Before becoming popular with "Hello, Li Huanying", many of Jia Ling's sketches were revealed to be plagiarized or even copied.
For example, the famous sketch "The Goddess and the Female Man", which made Jia Ling appear on the TV screen back then, was plagiarized from a sketch called "Pole and Pole" in a South Korean "Laughing Man" program.
Many of the sketches he performed in the variety show "Happy Comedian" also have the shadow of Korean and Japanese sketches.
And Jia Ling herself was also blunt in the interview, saying that her behavior was not plagiarism, but just a reference.
As soon as this remark came out, it immediately aroused the dissatisfaction of the majority of netizens, but after all, the copyright laws at home and abroad are not the same.
Therefore, Jia Ling's behavior cannot be accurately ruled as plagiarism or reference, and the matter about her plagiarism will be over.
However, today, with the publicity of "Hot and Hot", the boomerang that Jia Ling was suspected of plagiarizing back then hit her accurately.
When the promotional poster of the movie was released, many netizens pointed out that some of the promotional posters of "Hot and Hot" plagiarized Japanese movies.
The film did not respond to this accusation.
In fact, this accusation itself is a little far-fetched, after all, judging from the comparison of the two posters, even if it is a reference, it does not seem to be too much of a problem.
And Jia Ling's "Hot and Hot" itself is a remake of a Japanese movie, and it is forgivable that there are similarities on the poster.
Write at the end
Up to now, the popularity of "Hot and Hot" is still high.
Judging from the current data, this movie seems to have the hope of leading the entire Spring Festival, which is really a bit laughable.
Maybe Jia Ling's character collapsed, and the excessive publicity of the movie itself was part of their marketing process?
In today's Internet era, traffic is king, and perhaps Jia Ling's plan is to use this huge black traffic to attract the box office.
and then rely on the excellent quality of the movie itself to reverse the word-of-mouth, and the result depends on the performance of the movie after its release.
Resources:
Wenhui.com-Jia Ling lost 100 pounds?Is this marketing card played wonderfully (2024 1.17)
Phoenix.com-"Hot and Hot" Releases New Trailer Jia Ling Lei Jiayin Rate Comedy All-Stars Compete for the Spring Festival (2024.1.31)
Migu Video-Jia Ling became a plagiarism habitual offender, and the Spring Festival Gala sketch copied a Korean variety show, and was reported by Korean TV!(2024.1.15)
豆瓣网-热辣滚烫（2024）
【Disclaimer】The process and pictures described in the article are all from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!