Recently, the winners of the "2023 iResearch Marketing Awards Jinrui Marketing Award" were announced, and JDB stood out from hundreds of participating companies for the "Applause China - 2023 JDB City Tank Integrated Marketing" project, and won the "Best Integrated Marketing Case of the Year Award".
It is reported that the award was initiated by iResearch, aiming to select successful cases of deep integration of Internet and marketing, and is known as one of the most authoritative and highest-value awards in the field of Internet marketing, and is also known as the vane of the domestic marketing industry. The selection was conducted by well-known experts, scholars, media professionals and senior marketing experts in the industry, and was comprehensively evaluated from multiple perspectives such as the innovativeness, content fullness, and marketing effect of the case. JDB's award fully reflects the industry's high recognition of the creativity of the 2023 JDB City Tank Project and JDB's innovative strength.
In 2023, when the mainland will host many international sports events, JDB seized the window of opportunity, took culture as the foundation, color as the medium to draw inspiration from Chinese cities, and selected 12 cities in the east, west, south, north and middle to once again study the terroir, humanities and natural geography of each city, and launched the 2023 JDB City Tank, which is used as a link to show the charm of China's diversified cities and applaud China.
From the creative release of JDB City Tank stage play to the all-round three-dimensional integration of the marketing process, it runs through the spiritual core of spreading Chinese culture, realizes the deep binding of brand and urban culture, and at the same time goes deep into scene creation, extending the IP of urban art exhibitions and food culture IP of the Taste Seeking series, etc., so that City Tank has formed an overall unique IP label communication. Since the launch of the city can, the major TV media and mainstream media across the country have reported and exposed more than 220 million times, and the brand topics on Internet platforms have exceeded 480 million times, setting off an upsurge of planting, sharing and discussion on social platforms. 100% of the country's provinces (including Hong Kong, Macao, China and Taiwan, China), with a total of more than 3.8 million visits, JDB's theme surrounding cultural creativity has also become a highly sought-after social currency, further promoting JDB City Tank to go deep into the private domain and complete an innovative breakthrough in young marketing.
The emergence of the integrated marketing of JDB City Tank in 2023 is not only the creativity of the event itself, but also the cultural confidence of "cheering for China" contained in City Tank relying on the city's own cultural heritage and cultural landscape. Jiaduobao, which inherits the traditional Chinese herbal tea culture, insists on using innovative modern means to better inherit and carry forward the excellent traditional Chinese culture and inject young vitality into it. JDB's forward-looking, brand strength and innovation ability have been recognized by authority.
According to a few days ago, JDB launched the Baoyun dragon jar once again set off a boom. On the occasion of the Chinese New Year of the Dragon, JDB deeply cultivates the treasure culture with the connotation of "Fortune and Treasure", continues to deeply explore the excellent traditional Chinese culture and folk culture, integrates the Chinese Millennium Dragon Culture, and launches the four treasure dragon jars that condense more than a dozen traditional cultural symbols, responding to consumers' ardent expectations for the New Year's good visions such as fortune, health, good fortune and auspicious luck, and conveying the blessings of the New Year to thousands of households, wishing the New Year to fortune and prosperity.
At present, Jiaduobao's "Dragon Leap Wan" plus "Duocai" national treasure hunting activity is also in full swing, and hundreds of flowers are blooming in ancient cities and towns in many places across the country. JDB integrates the resources of local cultural tourism and TV stations, activates folk cultural assets, and brings consumers an original folk New Year flavor experience, which also arouses CCTV's attention and reports, and creates a highlight moment of cultural marketing.
In the future, as the pioneer of the herbal tea category and the leading brand in the herbal tea industry, I believe that JDB will continue to explore the charm of Chinese culture, empower the brand thickness with cultural tension, lead the value of the entire herbal tea industry with excellent brand strength, and continue to boost cultural self-confidence with brand influence!