What is the difference between "first-class dealers" and "third-rate dealers"?

In the agricultural materials sales industry, agricultural materials dealers play a vital role, is the spiritual link between agricultural materials manufacturers and agricultural materials stores, and is also an important part of the transformation process of agricultural materials from products to commodities. Judging from the specific performance of dealers, it is not difficult to find that some dealers make enough money, while some dealers can't even find business, let alone make money.

Where is the specific gap between first-class dealers and third-rate dealers?

First-class dealers take the initiative to attack, and third-rate dealers passively shuffle

Nowadays, in the agricultural materials market with more monks and less porridge, only those who take the initiative have food, and first-class dealers take the initiative to continue to engage in promotions, establish a service system, etc., which are more in line with the needs of consumer positioning. The third-rate dealers are passively waiting for factories and stores to engage in activities, but the more passive the market is, the worse the market is, the worse the market is more passive, so a vicious circle, the situation is getting worse and worse, and finally can only be eliminated by the market.

First-class dealers sell services, and third-rate dealers sell products

First-class dealers not only sell products but also sell services, while most third-rate dealers only sell products and do not consider after-sales services. The current agricultural materials market is no longer a market that relies on the sale of fertilizers and pesticides. On the one hand, there are now all kinds of products in the market, product homogenization is becoming more and more serious, and the difference advantage of products is constantly decreasing;

On the other hand, the consumption concept of agricultural consumers has changed, and the pursuit is not only the use value of the product, but also the service enjoyment in the purchase process. Comparing products and prices no longer works. Some large growers, such as family farms and cooperatives, not only need high-quality and low-cost products, but also need full services, from park planning to crop management, crop pest and disease detection, fertilization and drug use.

First-class dealers intensively cultivate, third-rate dealers extensive breeding

Agricultural material dealers want to do a good business, not overnight, need intensive cultivation, in order to live for a long time. A market can not be said to be good or bad, the good market in the eyes of others, the third-rate dealers may not do well, and the bad market in the eyes of others will become a fertile soil after the hard work of first-class dealers. And those third-rate dealers do not have much management and operation, they do not want to forge ahead or just want to get something for nothing, and the result is that the business is also miserable, and now the dealers who are still so extensive and extensive are basically third-rate dealers, and they will only live more and more difficult.

First-class dealers open stores, and third-rate dealers open stores for quantity

For agricultural dealers, it is not that the more stores are opened, the better, the quantity is more but the quality is not good, and in the end it cannot escape the fate of withdrawing the store. In the past, even now there are some agricultural dealers who have such a situation: they think they have mastered the password to open a store and only care about opening a store but there is no reasonable layout, although the agricultural stores have opened a lot, but in addition to the opening of the business at the time of the invitation to eat and engage in activities to send gifts after the lively, the next is the door can be crowded, the products are shelved, there are few repeat customers, and finally had to be forced to the guillotine. After reading the above four points, you should understand why you are just a third-rate dealer, without a good strategy and business model, naturally can not go far, if you can not change your thinking, change and innovation, you can only become the object of reshuffle.

Source: Agricultural Materials & Markets