Yesterday, my eldest sister on the other side of the ocean asked me if I knew the "Internet celebrity" Dong Yuhui, saying that I saw him bring goods to talk about Zhang Ailing, including her works, and I liked it very much. But I didn't hear about it at all, so I checked it online and asked some friends in the WeChat circle of friends.
Judging from the feedback, young people basically know Dong Yuhui, at least they have heard that he is the carrier of "Oriental Selection". It is generally believed that he is "very talented", "very admired", and is the first person to "bring goods with culture". Most of my older friends "don't know" or "haven't heard" like me. Some friends forwarded several short videos, including the introduction of Xiao Daye, a self-media person, and a clip of Dong's "Internet celebrity" bringing goods on the platform. I carefully watched the video and other information, and had a general understanding of Dong's growth and "popularity" process, but I didn't have a deep feeling about the "high level" of bringing goods. To summarize in a short text: Dong Yuhui, who was born in 1993 - from an ordinary background (from a poor rural area in Northwest China), diligent in learning (he showed his language talent in middle school, and quickly memorized the English college entrance examination questions in the past ten years as a teacher in New Oriental), full of self-confidence (affirmation after being ridiculed by Western foreign teachers and praise after being a tour guide for foreigners), Bole promotion (Yu Minhong and other discerning eyes, entrusted with important tasks, and let go of use), platform achievements ("Oriental Selection" unique "cultural goods") program), the opportunities of the times (the charm of super IP and the "fueling of the storm" of "small composition"), and the support of fans (the sales miracle brought by becoming an Internet celebrity) .......
I didn't watch much of the wonderful video about Dong Yuhui's "cultural goods", including Zhang Ailing and her works. But in just a few hours, I went from "not knowing" to "knowing" about Dong Yuhui, and the huge difference in the perception of "Internet celebrity" in the circle of friends, etc., which illustrates many issues worth thinking about.
The world is complex, and there are a lot of things that can be called "hot spots" happening every day of the year, but due to age, occupation, interests, experience, culture and other factors (including the accident of Douyin), people's "concerns" have a strong contrast, so that to the extent that "interlaced like mountains", sometimes a question is raised, like "chicken and duck talking", not on the same "channel" at all. Perhaps this is also to some extent the virtual world's "like gathers, people divide by groups".
The network "highway" shortens the distance between parts of the world, and the audience of information transmission in the same time period is infinitely larger, and also provides a broad space for various platforms (education, current reviews, performances, goods, etc.). As a result, live broadcasts, short videos, and super IPs have sprung up like "mushrooms after a rain", and all kinds of "Internet celebrities" have been achieved. Dong Yuhui and his colleagues brought goods in the bilingual live broadcast in June last year, and captured 100,000 people who watched online in a unique way of small compositions and chicken soup for the soul written by poetry, and then "word of mouth" and quickly "fermented", and the fans in the live broadcast room increased by 1.57 million in 3 days, and the sales increased by 17.77 million. became famous overnight, and the sales "miracle" that broke out exceeded people's "imagination". At the beginning of this year, its live broadcast platform sold 800 million goods in 20 days. After the "small composition" turmoil, Dong Yuhui's "reputation" has risen to a big level. In the "Writer's Interview" on January 23 this year, Dong Kan talked for 2 hours and sold 80,000 copies of "People's Literature", worth 16.63 million yuan, exceeding the sales volume of the magazine for more than two years. This series of "divine operations" vividly shows that it is the network channel, as well as the accompanying artificial intelligence (AI), life science, quantum mechanics, etc., that have become the representative of new quality productivity, and the carrier and tool of the legendary stories of the new era. Dong Yuhui's "sudden rise" reminds me of the "Wei Ya Incident" more than 2 years ago, the little girl also brought goods online, became very popular, made a lot of money, and finally was fined 1.341 billion yuan for tax evasion by the defendant, and since then "disappeared". The common denominator is that they all bring goods through live broadcasting, the difference is that one is tempting with "color", and the other is convincing with "talent". The Internet's functions of propagation, aggregation, amplification, superposition, and convenience are really powerful. Once upon a time, Jack Ma's "Alibaba" and other Internet companies quickly amassed money to become bigger and stronger in a short period of time, so why not?
"Current affairs create heroes", and "heroes" add "brilliance". Needless to say, "Oriental Selection" gave birth to Dong Yuhui, and Dong Yuhui's brilliant performance greatly enhanced the popularity and brand benefits of "Oriental Selection". In this sense, we can see the special effect of the "celebrity halo". Looking closely, Dong's appearance is not as good as a "handsome guy" at all, and his face shape and expression are relatively close to "Sima". Why are so many people attracted by his live broadcast, and even a group of "mothers-in-law" are "obsessed" and "pity" for him? There must be a reason. All indications show that Dong Yuhui's eloquence, performance, and literary heritage are all very good. And this kind of talent and ability, talent, more diligent efforts and opportunities. When he was in middle school, his English scores quickly jumped to the "top of the class", and when he was in college, his fluent English in "Qin dialect" made the teacher "admire", and when he was teaching at New Oriental, he successfully entered the "famous teacher" camp in the college entrance examination many times. After switching to the live broadcast platform, he "found a unique way", guided by "culture" clues, talked about the past and the present, and explained it in simple terms, and simply explained the history, books, literature, and things. "Opportunities always favor those who are prepared", at present, the number of fans of Dong Yuhui's personal account is 24.099 million, plus the number of fans on the "Walking with Hui" platform is 12.314 million, the total number has reached 36.413 million, and the momentum is still "bullish". For a time, Liang Xiaosheng, Andy Lau, Yi Zhongtian, Ni Ping and other "big names" praised the "newcomers", and some were willing to be "fans" in the live broadcast room.
The emergence of Dong Yuhui's "phenomenon" is the product of the combination of the objectivity of the times and the subjectivity of the wisdom of talents. There is no doubt that it should be a very beautiful landscape that has been integrated with China's non-governmental media, micro-business marketing, cultural communication, and online public opinion since last year. However, with such a big "hot spot", a few days ago, I, who had always prided myself as a "caring person" who was keen to observe domestic and foreign news, "stepped on the air". This has a lot to do with the underlying preference for "interest" in news and the "selective" push that we media deliberately cater to. At the same time, it also evoked some memories and reflections on my cognition of "matter and consciousness". I remember an important point that I criticized when I was studying philosophy: "To exist is to be perceived". In other words, "only what is felt is objective". Obviously, this is an ideological understanding that belongs to the idealistic system, and it is "incompatible" with materialism, especially the viewpoint of dialectical materialism. However, if we think about it further, the above-mentioned cognition that has been criticized in the past is not absolutely "useless". As every living individual, there is no external thing that is not "perceived", in his individual "world", it is indeed "nothing", it is "non-existent", or it has no "meaning". When Dong Yuhui's "phenomenon" is not "perceived", it is a "zero" for me, although it has already been spread in society. It is only when it is "felt" later that the rich connotation of its "phenomenon" is gradually revealed. Here, I particularly emphasize the importance, limitations, and relativity of individual "perception" in understanding the world. Because, it exists frequently, in large quantities, and objectively in the real society. As for the deeper and broader speculative nature of this "new" understanding of a certain point in the relationship between materialism and idealism, it is not clear at all that there is a deeper and broader speculative nature. 2024.2.1.