Just now, Tesla announced another price cut
Tesla has cut prices again.
On February 1, Tesla announced on Weibo that it would launch a New Year car purchase surprise, in which the purchase of some Model Y models can enjoy a cash discount of 8,000 yuan.
Tesla officially said that at present, it has launched three "New Year surprises".
1. Users who place an order in February and pick up the car in March can enjoy a limited-time discount of 2,000 yuan for Model 3 and Model Y full-color paint.
2. Order and deliver any Model 3/Y/S/X model before the end of March, and the annual rate can be as low as 2.5%.
3. Place an order now for the designated version of Model Y, and enjoy a cash discount of 8,000 yuan for the current car, the quantity is limited, while stocks last.
At the same time, Tesla announced a Model Y upgrade.
Tesla said that the new car adopts a new generation of automatic driving assistance hardware HW4.0, adds Model Y-exclusive color "Quicksilver paint", and uses flame red instead of Chinese red and starry gray instead of cold silver.
It is worth noting that Tesla has announced price cuts several times.
Since New Year's Day this year, Tesla has given preferential policies, announcing the launch of Model 3 rear-drive cash car insurance subsidies and low-interest financial policies, with a total preferential range of 22,000.
On January 12, Tesla announced that the price of the new version of the Tesla Model 3 rear-wheel drive version was reduced by 15,500 yuan from 259,900 yuan to 245,900 yuan, and the price of the new version of the Model 3 long-range version was reduced by 11,500 yuan to 285,900 yuan.
The prices of the two Model Y models were also lowered at the same time. Among them, the Model Y rear-wheel drive version was reduced by 7,500 yuan to 258,900 yuan, and the Model Y long-range version was reduced by 6,500 yuan to 299,900 yuan.
Last year, Tesla continued to cut prices, leading the price war of new energy vehicles all the way.
On January 6 last year, Tesla's domestically produced models were significantly reduced in price. Among them, 789,900 are for the Model s dual-motor all-wheel drive version, 1,009,900 for the three-motor all-wheel drive version, 879,900 for the Model x dual-motor all-wheel drive version, and 1,039,900 for the three-motor all-wheel drive version.
On March 1, Tesla's entire range of models in China once again slashed prices. Among them, the price reduction range is 26,000 to 44,000 yuan for the Model 3, 11,300 to 277,500 yuan for the Model S, and 174,500 to 341,100 yuan for the Model X.
On April 15, Tesla Hong Kong announced that it would cut the prices of the Model 3 and Model Y, and the high-performance version of the Model 3 by up to 14%.
On July 1, Tesla announced that users can enjoy preferential benefits ranging from 35,000 to 45,000 yuan when they buy the new Model S and X models.
On August 16, Tesla officially announced another price cut, with the Model S starting at 754,900 yuan, the original price of 808,900 yuan, and the Model X, starting at 836,900 yuan, with the original price of 898,900 yuan.
In November, Tesla said that from November 28 (inclusive) to December 31 (inclusive), the purchase of Model 3/Y rear-wheel drive version of the current car can enjoy an insurance subsidy of 8,000 yuan. Refer relatives and friends to purchase Model Y/S/X to enjoy a referral reward of 1,750 yuan for the final payment.
Prices are constantly being cut, and Tesla's profitability is also declining significantly.
On January 25, Tesla released its 2023 financial report, which showed that from the first quarter to the fourth quarter of 2023, Tesla's GAAP gross profit margin was 19.3%, 18.2%, 17.9% and 17.6% respectively, which continued to decline from the previous quarter.
The earnings report fell short of expectations, and many investment institutions have lowered Tesla's target price.
Goldman Sachs lowered its price target on Tesla from $255 to $220, UBS lowered its price target on Tesla from $229 to $225, Wells Fargo lowered its price target on Tesla from $223 to $220, and HSBC lowered its price target from $146 to $143.
Dan Ives, an analyst at Wedbush Securities, a well-known U.S. investment bank, said in the latest report that the company's earnings call "leaves Wall Street with few answers, many questions, and again frustrating."
Currently, Tesla's latest stock price is $187.29 per share, with a total market capitalization of $596.5 billion. At the beginning of this year, Tesla's estimate was still around $250, and in a month, the stock price has fallen by 24%.
Author | Zhang Xiaolei