The pre-sale broke 23 million in 1 day, Zhang Yimou and Shen Teng couldn't hold it down, and the box office champion of the Spring Festival stalls was decided?

Copywriting | Iron iron

Edit | Yellow cat

The Spring Festival of the Year of the Dragon is approaching, and the film market has also ushered in the annual Spring Festival.

Major films have stepped up their promotion at the last moment, looking forward to winning the first place in this box office war, and now, the pre-sale of Spring Festival movies in 2024 has officially begun.

"Mr. Red Carpet" is a little sad this wave, full of confidence to change to the Spring Festival, the first day of the pre-sale box office is only about 5.6 million, I don't know if it is a dark horse, or become the cannon fodder of the Spring Festival war.

However, the competition for the top three is extremely fierce.

Zhang Yimou's "Article 20" convened an all-star lineup, but failed to catch up with "Flying Life 2", Shen Teng's box office appeal is really not covered.

However, the pre-sale of "Hot and Hot" exceeded 13 million on the first day, and the box office exceeded 13 million, far ahead, even Zhang Yimou and Shen Teng couldn't hold it down.

However, whether "Hot and Hot" can replicate the success of "Hello, Li Huanying", let's take a look first.

Before the "mourning" and then the "blood", the trailer is full of laughter

"Hot and Hot" tells the story of Le Ying (played by Jia Ling), who has been at home for many years, and after getting acquainted with boxing coach Hao Kun (played by Lei Jiayin), she overcomes the tests that come one after another and starts a hot life.

After graduating from university, Le Ying had nothing to do, stayed at home for ten years, slept until she woke up naturally every day, did not have to deal with complex interpersonal relationships, and the prompt tone of her mobile phone never rang.

The life of lying flat is enviable, but Le Ying is becoming more and more decadent day by day, her weight has skyrocketed, and even her mother and sister are a little unkind to see her.

And after coming into contact with boxing coach Haokun by chance, a beam of light shines into Le Ying's gloomy world, and she seems to like Haokun.

So, she decided to live a different way, cautiously contact with the outside world, in order to meet Hao Kunduo, Le Ying began to work out, take boxing classes, and participate in boxing matches.

However, the trials of life are far beyond her imagination, and the hot life that belongs to Le Ying has just begun......

It can be seen from the synopsis that the plot of the first half of "Hot and Hot" is very "mournful".

However, the painting style of the trailer and the trailer is completely different, and a few clips make people laugh so much that they can't stop laughing.

Le Ying's mother (played by Zhao Haiyan) met and chatted awkwardly with distant relative Doudou (played by Yang Zi):

"Your grandfather is my cousin, one day I'll bring something to the house to see"

"My grandfather is gone"

"Then I'll take something to the grave and take a look."

The older generation is really social terrorists, and the more they don't let a word fall to the ground, the more they nag and the more mad they become.

Le Ying participated in the recording of the program, and the guests in the audience asked questions at will, and Le Ying answered all questions:

"Why did you choose to learn boxing?"

"I want to have more contact with the coaches in the boxing gym"

Then Haokun punched Fei Le Ying, and his mouth was still muttering, "You have to concentrate."

No wonder you don't have a girlfriend and your heart is colder than the gym equipment.

The trailer is so funny, how exciting the feature film will be.

Moreover, the biggest attraction of "Hot and Hot" is Jia Ling, who was reborn for the movie and successfully lost 100 pounds.

Not only is the marketing overwhelming, but many people who have seen Jia Ling after losing weight have expressed their shock, which makes the audience have more expectations for the film and can't wait to enter the theater.

All the "comedians" are full of laughter

Of course, in a movie, especially a comedy film, the performance of the actors plays a key role in the success or failure of the film.

The cast of "Hot and Hot" is stronger than the other.

The first place, Jia Ling.

As a comedian, Jia Ling brought a lot of laughter to the audience on the stage, especially the Spring Festival Gala a few years ago, and her performance rhythm was very good, and she was naturally not embarrassed to shake her burden.

As a director, Jia Ling shot Wang Zhan, and the first movie "Hello, Li Huanying" directed by him won a box office of over 5.4 billion, and went abroad, and is about to be remade by Hollywood.

I believe that Jia Ling's second movie "Hot and Hot", directed and acted in, can also achieve good results.

second place, Zhao Haiyan.

That's right, it's the petrel in "Petrel, you can have a snack".

Because of her role as "Yongqiang Mom" in the "Country Love" series, Zhao Haiyan is well-known to the audience, and she studied under Zhao Benshan as an actor, and her grasp of comedy is quite in place.

Moreover, Zhao Haiyan is a serious national second-class actor, and the voice that woke her daughter up in the trailer is simply not too real, this role is given to her, and the audience does not have to worry about it at all.

third place, Yang Zi.

Yang Zi is a frequent visitor to popular dramas in the national drama market, and has contributed superb performances in works such as "Ode to Joy" and "Sauvignon Blanc".

Naturally, she doesn't have to worry about her acting skills, but Yang Zi's state in the film is a little worrying, her face is very puffy, and she doesn't know what effect it will appear on the big screen.

fourth place, Lei Jiayin.

Lei Jiayin is a leading figure among Mesozoic actors.

In "The World", Lei Jiayin perfectly interpreted the honesty and kindness of Zhou Bingkun, and also won the Golden Eagle and Magnolia with his wonderful performance in the play.

In "Solid as a Rock", Lei Jiayin played against Chen Daoming, Zhang Guoli and many other actors, and did not fall behind at all.

Although he is not a comedian, he has a sense of humor when he acts, and he is very suitable for acting in comedy.

Isn't "Hot and Hot" really a weight loss training camp? Jia Ling lost 100 pounds, and Lei Jiayin trained her abdominal muscles.

fifth, Ma Li.

Ma Li is regarded as China's "queen of comedy" and has a strong box office influence.

Whether it is "Charlotte's Troubles" or "Iron Fist of Shame", Ma Li's performance is very exciting.

In the new play, Ma Li plays Ma Chunli, a guest on a variety show, with a familiar "pincer sound", and as soon as she opened her mouth, the audience laughed.

It is worth mentioning that Ma Li and Lei Jiayin played husband and wife in another movie "Article 20" in the same period, predicting in advance that Ma Li and Lei Jiayin are the biggest winners of this year's Spring Festival.

In addition, "Hot and Hot" also has Zhang Xiaofei, Qiao Shan, Wei Xiang, Sha Yi, Li Xueqin and many other actors joining, watching this lineup, the audience can enjoy in advance.

Epilogue:

"Hot and Hot" still continues the comedy style of "laughing with tears" that Jia Ling is good at, and will also follow the main creative team of "Hello, Li Huanying", so there is naturally no need to worry about the quality.

Judging from the current data, "Hot and Hot" has the potential to impact the champion of the Spring Festival stalls.

It is undeniable that Jia Ling's gimmick of losing weight has brought huge popularity to the film, and some netizens even think that the promotion of the film is a naked marketing.

But Jia Ling could have chosen other ways to market the film, but she chose to lose weight, because only in this way will people better understand the meaning of the film.

"Hot and Spicy" does not rely on poisonous chicken soup to inspire the audience, but action, and the meaning conveyed is even more extraordinary.

I hope "Hot and Hot" can surprise the audience.