As the first strategic model under the SEAP2.0 Fuyao technology architecture, whether it is a new generation of XNGP intelligent driving assistance system, a global 800V high-voltage SiC silicon carbide platform, or a front and rear integrated die-casting aluminum + CIB battery body integration technology, in the early stage of the market, Xpeng G6 also became a hot-selling model in the market with its excellent performance and technology configuration.
In December last year, Xpeng G6 ranked first in the entire product series of Xpeng Motors with a monthly sales of 7,673 units, although it fell by 12.3% month-on-month compared with November 2023, it is still a pillar product of Xpeng Motors.
But entering 2024, Xpeng's sales performance is not good, the sales in the first four weeks of the year are: 1,400, 1,400, 1,800, and 2,200, and the cumulative sales from January 1 to January 28, 2024 are only 6,800, and the performance is sluggish. Among them, the sales of Xpeng G6 models in the first four weeks of 2024 are: 379 units, 405 units, 453 units, and 487 units, and the weekly sales volume has dropped from around 1,500 units to less than 500 units.
According to the current weekly sales data, the cumulative sales of Xpeng G6 from January 1 to January 28, 2024 are only 1724 units, and if Xpeng G6 does not increase significantly in the last few days of January, the monthly sales of Xpeng G6 in January 2024 are likely to be fixed at around 2000 units. Compared with last year's monthly sales, there was a significant decline.
Not long ago, Xpeng Motors officially released the latest price of Xpeng P7i models, of which the Pengyi performance version launched a limited-time comprehensive preferential price of 289,900 yuan, which was 50,000 yuan lower than the previous price of 339,900 yuan. Before that, Xpeng Motors had experienced multiple rounds of price cuts.
It can be said that although Xpeng Motors is using price to promote the market, judging from market feedback, Xpeng's performance at the beginning of 2024 is not very ideal. In other words, relying on price reductions does not form more perception and recognition of users.
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On the whole, Xpeng Motors' sales performance is not good after entering 2024, not only the Xpeng G6 has declined significantly, but even other models have continued to slump. In the future, more models will emerge in the electric SUV market of about 200,000 yuan, which also have higher performance, technology and technology, which also means that the new energy vehicle market in 2024 will be a more competitive year.