Health care is no longer equated with words such as "the elderly" and "old-fashioned", but more of a consumption upgrade for young people to pursue physical health and quality of life. According to statistics, more than half of the post-90s generation has not only begun to realize the importance of health care and is ready to take action, but young people are moving from the state of "punk health care" to the next stage of health care. The "White Paper on Post-95 Single People" shows that the post-95 generation likes the "Health Bureau" after work, especially the post-95 generation in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. At the same time, the big health industry is blowing a new Chinese national tide of consumption trends. Women's health brand Qiaoshengyuan innovates health culture to meet the experience and needs of young consumers in terms of aesthetics, culture and emotion from the sense of touch, smell and taste.
Pretty Biosive
Chinese food supplement - paid health care
Contemporary young people are very busy with work, and they rarely have time to participate in the "Health Bureau" with friends. For busy office workers, the "paid health care" method of being able to work and maintain health at the same time can better meet the needs of young people, and food supplement is a more popular way of "paid health care". According to the "New Food Doctrine" report released by CBN Data, the post-90s generation has become the backbone of online consumption of nourishing and nutritional products. This is in line with the fast-paced life needs of young people and the characteristics of "ready-to-eat", and the health and tonic products on the market are gradually showing a trend of snacking and convenience. Qiaoshengyuan Fengyun Cream is one of the dietary products of Qiaoshengyuan brand, which mainly focuses on the characteristics of women's body and achieves the purpose of self-preservation by taking food supplements internally. It is made with plant extracts such as kudzu, red ginseng, papaya, longan, red dates, double-petaled roses and goji berries, and bonito collagen is additional. After scientific proportioning, it forms a mild ointment. Under the process of nine boiling and nine filtration, this product not only retains the natural nutrients, but also maintains the mellow taste of the cream.
Qiaoshengyuan Pueraria Pueraria Red Ginseng Rich Cream
Chinese food supplement - national tide design
When health care has become a daily life, young people have begun to demand high appearance and fashion sense for the design of health care products, and "good packaging" and "novel design" have become one of the reasons for many consumers in health care products. Qiaoshengyuan's Lock Fresh Bird's Nest has been innovated in product form and product packaging, and adopts FD aerospace freeze-drying technology to preserve the nutrition of ingredients without changing the physical and chemical structure of food. This design allows the product to be eaten directly without additional processing or cooking, which is very convenient. The independent packaging design of the whole green body not only breaks the space limitations, but also saves the cumbersome maintenance process. Whether it is in the office, at home or on the go, it can be dismantled and eaten, brewed and brewed, which meets the needs of people in pursuit of easy health care.
Qiaoshengyuan locks fresh bird's nest
The wind of rejuvenation and national tide is blowing more and more. More and more young people are paying for their health, and the dietary series of the brand has promoted new changes in traditional health tonics, leading young people into a fresh "food supplement era".