Question: The company now has only one PMAX advertisement, we are a wholesaler, there are more old customers returning, maybe 20% of them are searching for the company's brand words, should the brand words be blocked, or set up a separate ad for the brand words, how to get it?
Q&A: Not only do we not need to exclude brand words, but we also need to invest in brand words ads separately. Because the customers who will search for our brand are accurate customers with high intentions about our products, brand word advertising can generally achieve good results with a small cost. If we don't vote ourselves and let the competition vote for our brand words, it is equivalent to giving away this part of the traffic to others for nothing.
For the specific delivery method, you can create a separate search ad and use the brand word restriction function to run the form of broad match words to place the advertisement, so that you can maximize the acquisition of this part of the customers who search for our brand words.
Next, let's explain how to set up the brand word restriction function:
First, we'll create a list of brand words:
In the Google Ads Account background, click on the Settings of the Tools icon and select the list of brands in the menu:
Next, click the Create Brand List button:
Here enter the brand we want to create:
Tick and save:
You can see that the brand has been successfully created by us:
What if the created brand can't find the link? We can request that the brand be added to the brand list:
This will prompt the brand to be reviewed, and remember to save it as well:
Select Brand restrictions in your Search campaign settings:
Just add the brand we just created here.