Dahe Daily Yu video reporter Liang Qihui
"The family members in the live broadcast room can click on the blue 'little snowflake' in the lower right corner of the screen, click in to see the work. ”
"The actual situation of the work does not match the description, we will verify it now, and if there is a real problem, we will remove this position immediately!"
On January 17, the live broadcast room of Zhengzhou Jinshui Gig Market started as scheduled, and the anchor answered the questions of netizens one by one in an orderly manner.
On February 14, 2023, the Jinshui Gig Market was officially established and operated by Smart Bird Company Technology Co., Ltd., and its physical gig market and digital gig market were also put into use. Since its establishment one year ago, the Jinshui Gig Market platform has accumulated 15,000 enterprises, recruited more than 18,000 people, registered more than 110,000 job seekers and more than 4,300 employees.
Live broadcast with posts to build a "cloud bridge" for employment
Xiaoma, who has not yet graduated from college, is a rookie anchor in the live broadcast room of Jinshui Gig Market.
On January 17, the ice and snow in Zhengzhou did not disappear. At 10 o'clock in the morning, Pony started the live broadcast on time in the open space in front of the Jinshui Gig Market, two mobile phones, two chairs, and a mobile phone holder are the tools for his live broadcast.
During a two-hour live broadcast, new netizens kept flooding the live broadcast room, asking similar questions to Xiaoma: "Where can I find a part-time job?" "Do you have a winter vacation job?"
Although he has only been on the job for a long time, Pony is already proficient in answering and solving their questions.
"Many of the people who come to look for jobs are college students, mothers, migrant workers, and unemployed people, and they all have different requirements for their jobs. Liu Shan, director of public affairs and brand center of Zhiniao Technology Company, said that anchors with posts not only need to be proficient in live broadcast skills, but also need to have an in-depth understanding of the job library, and they need to have affinity and empathy to help everyone find a job efficiently.
In order to maximize the exposure, the Jinshui Gig Market will hold two live broadcasts a day, about four hours a day. At present, the number of viewers of each live broadcast in the Jinshui gig market is between 100 and 300 people, and the exposure of a single live broadcast can reach 100,000 to 200,000 people.
Digital platforms have become "new carriers" for employment
The gig market, which is connected to employers and gig workers, plays an important role as a "stabilizer" and "reservoir" of employment.
Aiming at the characteristics of "quick recruitment and daily settlement" of flexible workers, Jinshui Digital Gig Market optimizes the entry procedures and adopts convenient measures such as scanning the code with a mobile phone instead of filling in the form, so that job seekers can see a large number of recruitment information and complete consultation and application without leaving home.
The digital gig market uses the system's intelligent algorithm to guide flexible workers to connect with each other, dynamically and accurately display the matching degree of job seekers and employers, meet the needs of thousands of people in digital recruitment, and let migrant workers no longer waste time in the process of searching and inquiring. In addition, the Jinshui Digital Gig Market Mini Program has set up an assistant reminder function to provide job seekers with services such as the latest job launch, recruitment activity reminders, etc., and provide online chat services between employers and job seekers.
This digital system also retains the digital employment evidence chain intact, effectively protecting the rights and interests of both job seekers and employers.
The Notice on Strengthening the Standardization of the Gig Market recently promulgated by the Ministry of Human Resources and Social Security provides a strong policy guarantee for the standardized development of the gig market, and the gig market will usher in an important development opportunity. According to Zhang Chenggang, an associate professor at the School of Labor Economics at Capital University of Economics and Business and director of the China New Employment Research Center, the digitalization of the gig market will be a trend in the future.
Gig stations provide new employment services
Unlike full-time recruitment in large companies, gig jobs have the characteristics of short time, scattered distribution, and instability, and how to make more jobs "online" has become an urgent problem to be solved.
Over the past year, Jinshui District has set up a total of 174 community gig stations in 17 sub-district offices, so that people can find jobs at their "doorstep".
Gig stations have standard management systems and business processes, and are equipped with a post station specialist, "Most of these positions in the gig market are run out by the 'post station specialists' in various communities. Zhang Erchuang, deputy director of the Labor and Social Security Service Center of the Jinshui Human Resources and Social Security Bureau, said.
Combined with the employment service platform of Jinshui District, the post commissioners also provide policy consultation, job introduction, skills training, rights protection, various subsidies and other policies in the community and office, so as to provide services to the masses, and make use of their local advantages to extend the tentacles of employment services to the grassroots level and cover the widest range of flexible employment groups.
Zhang Erchuang recalled that in the first half of 2023, a college student who was in the graduation season found a job in the catering industry through the Jinshui Gig Market, and originally planned to "transition" for a period of time, but he did not expect to encounter a good development opportunity after joining the company, and is currently preparing to work in this position for long-term development.
This year, Jinshui Gig Market adhered to the value pursuit of making job seekers better and employers better looking for job seekers, focusing on the concept of employment peace of mind, employment peace of mind, and peace of mind for the masses, promoting the deep integration of big data, artificial intelligence and other technologies with the gig market, and continuously strengthening and improving the gig market service system. In the new year, the Jinshui Gig Market will continue to meet the society's demand for employment and entrepreneurship in new formats, promote the rational allocation of labor resources, and help the employment and entrepreneurship situation in the jurisdiction to a new level. #有事儿就找邻妹妹#