The great beauty of the Yangtze River and the blessed land
This is Colorful Jiangan
In the cycle of years
Rejuvenate a new look and paint a colorful picture
……
At the beginning of the new year, Jiang'an County Rong Media Center planned a series of reports on "Colorful Jiang'an", and today launched the colorful ivory white of Jiang'an - the brilliance of the times when the intangible cultural heritage pig cake bloomed.
Speaking of pig porridge, everyone is no stranger. In particular, Hongqiao pig baba has been famous in southern Sichuan for hundreds of years. It is named because of its white and chubby, round and cute, wrapped in heat when it comes out of the pot, like a neatly arranged piglet.
"Dragon" shaped pigs
"Dragon" shaped pigs
On the occasion of the upcoming Year of the Dragon in Jiachen, the intangible inheritors of Hongqiao's "Pig Baba" have devoted themselves to developing two "Dragon" shaped Pig Baba to welcome the arrival of the Year of the Dragon.
"Hongqiao Pig Cake" has strong regional characteristics, originated in Hongqiao Town, Jiang'an County, and has a history of more than 400 years. The production skills of Hongqiao pig baba were selected into the sixth batch of representative items of provincial intangible cultural heritage in Sichuan Province.
In recent years, Hongqiao Pig Baba has continued to innovate, and the inheritors of the intangible cultural heritage production of Pig Baba have focused on innovating in the taste and shape of traditional crafts, adding various shapes such as piglets, flowers, pumpkins, etc., with flavors such as "Xisha", "Crispy Ma" and "Meat Filling", and the products are sold all over the country through the Internet. At present, it is taking "Pig Baba" as a breakthrough to expand the industrial chain, strengthen and expand the series of brands of Pig Baba, tap the added value of intangible cultural heritage products, launch the "Pig Baba" integration brand, drive the development of the town's industry, and bring tangible economic benefits to the local area. The intangible cultural heritage precipitated in time blooms with a more dazzling brilliance of the times.
"Now our factory has realized the standardized production of pig porridge, and if it is fully loaded, it can reach 100,000 a day. In Hongqiao Jiang Mei Food Co., Ltd., a small and micro park in Hongqiao Town, Jiang Liping, the person in charge, introduced. The standard plant for the production of pig baba covers an area of 50 acres, with a construction area of 10 acres, more than 50 employees, and an annual output of 10 million pig baba. "Although we are a factory production, we also have a standardized process and strict material selection requirements to ensure the quality and taste of pig porridge. ”
Hongqiao Town Small and Micro Food Characteristic Park
Based on the characteristic industry of Hongqiao pig and erba, Hongqiao Town adheres to the idea of "gathering enterprises in the park and leading the industry by enterprises", and promotes the construction of the town's small and micro food characteristic park in an orderly manner. "Construct a small and micro park pattern for the development of the pig baba industry group, and concentrate on accepting small and micro enterprises with development potential. Relying on the park, we will build a regional public brand of Hongqiao Zhuerba. The relevant person in charge of Hongqiao Town said. At present, the park has settled in the production of 7 food-related enterprises, solving the employment of more than 200 surrounding farmers, with an annual output value of about 100 million yuan, and 4 enterprises want to enter the park to develop in a group manner and improve the brand value and economic benefits of the park.
Hongqiao Town, Jiang'an County, has fertile soil, rich in glutinous rice, its rice quality is excellent, the pig baba made is rich in nutrition, moist and delicious, the flavor is unique, the entrance is glutinous, the rice is fragrant, so that Hongqiao pig baba is famous far and wide. In order to further develop glutinous rice planting, Hongqiao Town has accelerated the construction of a thousand acres of glutinous rice planting base and built a raw material planting base. "We opened a Douyin platform account to sell pig baba and noodles online, with sales of more than 500 yuan. In 2023, the annual output value of knock flour will be about 25 million yuan, and the annual output value of pig baba will be 15 million yuan. After the e-commerce industrial park is completed and put into use, the sales volume of our pig baba and additional products is expected to increase by more than 50%. The relevant person in charge of Hongqiao Town said.
In addition to the development of traditional industries, Hongqiao Town has also injected industry and service industries into agriculture by supporting leading enterprises to develop new business formats such as e-commerce industry and pig baba farming culture, and the industrial structure has been continuously optimized. In the small and micro industrial park, the main construction of the e-commerce industrial park has been basically completed, and it is expected to be put into use this year. "The e-commerce industrial park has designed an intangible cultural heritage hall, a product display area and three live broadcast rooms, and the driving effect of pig baba will also be more significant. The relevant person in charge of Hongqiao Town introduced.
Text/Photo: Hu Min (contributed by Jiang'an County Rong Media Center)