Hold on to your dreams and be grateful to work together all the way. On January 26th, the 2024 Deep Blue Automobile New Year Family Banquet was successfully held, and the five cities of Chongqing, Shanghai, Wuhan, Zhengzhou and Shenzhen were linked and lively. Deep Blue Auto and good friends gathered together to review the ups and downs of the past year. Remarkable achievements, continuous challenges, Deep Blue Automobile with a solid pace, steady progress, the scene of friends on the scene of the brilliant achievements of Deep Blue Automobile gave high praise. In the face of changes in the market, Shenlan Automobile has always maintained its original intention, and has won the favor and recognition of consumers with cutting-edge innovative technology, excellent product quality and meticulous service.
This family banquet has two extraordinary meanings for Deep Blue Automobile. First, Deep Blue Auto is a new brand full of technology, fashion and youthful vitality, adhering to the spirit of daring to break through the challenge, and is committed to providing consumers with a more attractive green travel experience. Deep Blue Auto has always been a young brand image, encouraging users to have dreams, have the courage to try, to challenge their inner vision, to break through the boundaries of life, to become a better version of themselves.
The second is at the user level. The youth of Deep Blue car users is not only reflected in age, but also in the young mentality. They are the backbone of society and lead the future trend of social development. They have the courage to try new things, are willing to embrace new things, whether in work or life, they have the courage to challenge breakthroughs and achieve a better version of themselves.
It can be seen that the combination of the two layers of meaning also makes this family banquet a "young feast".
In the past, Deep Blue bucked the trend, highlighting the swiftness of "youth".
In 2023, with the brand "debut", product "out of the street", technology "out of the line", and market "out of the sea", Deep Blue Auto has truly achieved a comprehensive "out of the circle"!
This year, as an enterprise that actively promotes electrification and intelligent transformation, in the face of the rapid development of the automobile industry, Shenlan Automobile has always adhered to technological innovation as the core driving force, and is committed to creating a "hybrid ceiling" trusted by users through "super range extension" technology, and accelerating the popularization of intelligence through "Shenlan Intelligence"!
This year, Deep Blue Automobile stood tall with two products. Positioned as "the most interesting electric sedan in the 15-200,000 class", the dark blue SL03 has won more than 20 authoritative awards since its launch for more than a year with its excellent product strength: the 2023 German Red Dot Product Design Award won the first place in design, the 2023 WIDC World Intelligent Driving Challenge Gold Award won the first place in intelligence, and the "Jury Award" of CCTV's "China Automobile Festival" won the first place in products.
The S7, the second model of Deep Blue, which is positioned as a "super driving fun electric SUV", is also unstoppable, with various honorary awards: from the "Mid-size SUV of the Year" and "Fashion Quality SUV of the Year" and other industry awards, to the 10th CEVR Best Handling Performance Award/Best Acceleration Performance Award and many other awards, won the championship of the medium-sized SUV group of the pure electric vehicle (cold area) marathon, and the "champion of the extended-range hybrid SUV group" of the 2023 Hybrid Vehicle Extreme Challenge and other top events in the industry, and the dark blue S7, which integrates design, sports, fashion, intelligence, and technology, has won multiple recognitions from the industry, the market, and users.
It is precisely because of such product strength and awards that the two cars, Deep Blue SL03 and Deep Blue S7, will achieve sales of 136912 units in one fell swoop in 2023, which has been recognized by both the market and the industry, and has run out of the dark blue "acceleration" and has become an emerging force that cannot be ignored in the new energy vehicle market.
This year, Shenlan Automobile continued to strengthen the industrial ecological layout and accelerate the globalization strategy. Shenlan Automobile's "circle of friends" continues to expand, and it has successively established a joint venture or signed a memorandum of cooperation with Huawei, which is "far ahead", CATL, and Ganfeng Lithium, which is "far ahead", to build a new energy technology ecological network through joint ventures or memorandums of cooperation. It focuses on the layout of multiple fields such as three electrics, intelligent driving, and intelligent cockpit.
This year is also the first year for Deep Blue Automobile to go to sea. Deep Blue Automobile launched its overseas strategy, and in November 2023, Deep Blue DEEPAL L07 (known as Deep Blue SL03 in China) and DEEPAL S07 (known as Deep Blue S7 in China) made its debut in Thailand and was officially launched, with orders exceeding 3,500 units in 8 hours and more than 6,000 orders in 2 days, successfully launching the overseas market of new energy vehicles.
Of course, this year, it is worth mentioning that Deep Blue Auto insists on playing with users, especially young users!
In 2023, based on the principle of user co-creation, co-construction and sharing, Shenlan Automobile has successively carried out many user co-creation meetings, including a series of themed co-creation meetings such as "User Day High-level Talks" and "Deep Blue Partner Gathering", as well as new forms of activities integrating diversity such as "Deep Blue Best Friends Spring Camping" and "Global Creator Program", and achieved more than tens of thousands of user surveys.
It can be said that in 2023, in the face of the environment of extreme involution, it is the companionship and support of users, the mutual cooperation of industry partners, and the enthusiastic promotion of media friends, that Deep Blue Auto has achieved a reversal against the trend and achieved brilliant results one after another.
"Get closer to users" and start a "new journey" of brand development
In the face of more fierce competition in 2024, Shenlan Automobile has formulated a new strategy of "new and fast", "more sincere and sincere", and "to create and think" around products, technologies and services, and to accelerate the start of a new journey of brand development. Products & Technologies - New and Fast. In terms of products, from 2024, Shenlan Automobile will accelerate product iteration and launch at least 3 models every year to meet the travel needs of different users with richer configurations and a more complete product matrix. Among them, its third model, Deep Blue G318, has been exposed this month, and has received unanimous praise from netizens for its high-value appearance.
Adhering to the principle of "what the enterprise does, the user has the final say", Shenlan Auto will carry out activity operation with users as the center, and take high-quality activities as the user's operation rights and interests strategy. If you are a "wanderer" or a "special forces tour" enthusiast, please go to the "Self-driving Tour Creation Camp", if you are a "mechanical maniac" who loves cars more than love, please go to the "Technology Lecture Hall", and if you are a "chosen son" who strives for excellence and wants to rekindle your inner desire and enthusiasm for driving control, please go to the "Driving Training Academy". Of course, Deep Blue has also prepared female car owner events and KOC fan meetings for "Her Majesty the Queen" and "Tomorrow's Million Internet Celebrities".
Technology is the core competitiveness of an enterprise, and it is also a bridge to meet the needs of users
In 2024, Deep Blue Automobile's "super range extension" technology will be upgraded around the three aspects of "performance, driving control, and battery life", and the four major values of the core technology advantages of super range extension, "pure electric drive, long battery life, low energy consumption, and true safety" will be fully advanced. In terms of intelligence, by strengthening technology research and development and application, the overall level of intelligence will achieve high-level advancement, so that the car will "drive smarter and understand you more and more", bring users a smarter, more convenient and comfortable way to travel, and comprehensively improve the car experience. In addition, it will develop more efficient and reliable fast charging technology, strengthen the construction and layout of charging facilities, and bring a more convenient and efficient charging experience to pure electric vehicle users. At the same time, the speed of OTA upgrades for vehicles will also be improved in an all-round way, and it is expected that 5 rounds of OTA upgrades will be achieved in 2024, including 1 major version iteration and 4 regular iterations, bringing users a car experience of "common use and constant newness, understanding you and petting you".
Shenlan Auto is one of the earliest brands in China to enter the field of new energy vehicles. Since its inception, Deep Blue Auto has always been cared for by the industry, accompanied by users, and warmed by the media. On the road of Deep Blue Automobile, every "peak moment" when a major technological breakthrough is made, every "highlight moment" when a new model comes out, and even every "glory moment" when a sales record is created, everyone is silently accompanied and supported behind it. It is a firm vision that makes Shenlan "no one accepts" in the fierce market competition, it is a long-term expectation that promotes Shenlan to dare to give it a go on the road of innovation, and timely feedback helps Shenlan gradually grow into "someone else's child" in the eyes of peers in the process of pursuing excellence!
"Family dinner" is the highest courtesy for getting together. On the occasion of the New Year, Deep Blue Automobile feasted the most precious people in a "home" atmosphere, and expressed its gratitude to the friends who have been paying attention to and supporting Deep Blue Motor. Looking forward to 2024, Deep Blue Automobile will adhere to the "challenge spirit of daring to break through", explore and innovate in the new energy vehicle market, and set the goal of "world-class electric brand" to bring more attractive green travel to more users.