Last year, BMW became the top luxury brand in China's auto market with sales of more than 820,000 units, and it is worth mentioning that in the field of new energy, BMW's pure electric models delivered nearly 100,000 new cars, a year-on-year increase of more than 138%, thanks to the continuous upward performance of i3 and iX3, BMW i series pure electric family has stood on a new level of monthly sales of more than 10,000, and the future is promising.
Now the latest release of the new generation of 5 Series, at the same time brought a pure electric luxury sedan i5, young and fashionable design, the continuation of the 7 Series luxury style interior, more abundant intelligent technology equipment, all of which are very exciting. At present, the new car has adopted the strategy of the same price of gasoline and electricity (the fuel version of the 5 Series and i5 are both sold at 439,900 yuan), which is enough to see that BMW attaches great importance to the i5.
The book data of the BMW i5 is not able to play
Of course, we also noticed another voice: the data of the BMW i5 cannot be beaten, and it is even a little behind the players of the same price. Why do you say that? Don't talk about the market of more than 400,000 yuan, let's talk about the 300,000 yuan market, the new players in the market recently, many of them have strong parameter performance, many products have advertised that they use 800V high-voltage architecture, the system is more efficient, it seems to give people such a feeling, by 2024, it has not been upgraded to 800V - BMW i5 does not; and Qualcomm Snapdragon's latest 8295 chip, and the original 8155 chip products have been left behind- The latest generation of Mercedes-Benz E-class that was launched not long ago is equipped with 8295 chips.
Another example is the performance and endurance emphasized by electric vehicles, BMW i5 eDrive 35L models, are only equipped with rear-drive excitation motors, 0-100km/h acceleration in 6.7 seconds, this acceleration result will be many 20-300,000 yuan level products "seckill", only in the 639,900 yuan i5 M60 version, only to provide dual-motor four-wheel drive options, 0-100km/h acceleration in 3.8 seconds, and the previous generation of M5 models. In terms of range, the BMW i5 eDrive 35L has a range of up to 567 kilometers under CLTC working conditions, and there is only a 79-degree battery version, so there is no option for longer battery life, compared to many current trams with a range of more than 600 kilometers, and even provides the option of a large battery of 100 degrees and above, the BMW i5 still looks a little conservative.
The oil-electricity symbiosis platform may affect the choice of potential customers
Another place that may be criticized is that BMW i5 was born from CLAR, a gasoline-electric symbiosis platform, not an exclusive pure electric platform, for BMW Group, the biggest advantage of using CLAR platform is to greatly reduce the research and development cost of new platforms and new models, which is not a problem for traditional car companies to be unclear about the new energy market situation, is a relatively stable strategy, for BMW i3, For iX3 owners, it doesn't matter what platform they use, they can drive comfortably, the only impact is that this "oil to electricity" argument may affect the perception of some potential customers on BMW trams.
The i5 market performance will not be bad if the discount is in place
If you only look at the data, the BMW i5 may not be outstanding, but if you look at the actual driving experience, for example, the BMW i5 power output is more linear and tends to be the experience of a fuel car, which is very good for traditional luxury car customers. On the sense of luxury, on the brand influence, on the trust of users, these are the advantages of the BMW i5.
Just like the BMW i3 before, it seems that the book data and netizen evaluation are not top-notch, but the performance of its market terminal is still very good among traditional luxury brands. We have reason to expect that if the BMW i5 can give the same powerful terminal discount as the i3 in the future, the i5 will also become the main product to promote BMW's electrification, and the market performance will not be bad.