Just now, the U.S. media exposed a set of data, they counted China, the United States, Europe, Australia, Japan, Russia and other major markets of new car sales data, and included New Zealand, Latin America, Malaysia, Thailand and the Philippines and other small markets Third-party data, the results show that Model Y has completed a counterattack.
In 2023, the Model Y sold a total of 1.23 million new cars worldwide, an increase of 91%, although it is less than the 91% growth rate in 2022, but it is still ahead of the second place Toyota RAV4 with 1.07 million units, that is, the third place Corolla's 1.01 million units, won the 2023 global car market sales crown, and it is also the first time that a pure electric model has won this award.
There is a clear contrast between the Model Y and the Toyota RAV4 and Corolla, mainly reflected in the Chinese and European markets, in the world's two major pure electric markets, the Model Y has won the sales championship, while on the other hand, the performance of the RAV4 and Corolla is somewhat weak, lacking significant growth.
However, Toyota's global sales network and the universality of fuel and hybrid technology are still Toyota's strengths, and in addition to the two major markets in China and Europe, the RAV4 and Corolla Corolla have performed well in other markets around the world. It is worth noting that the sales value of the Model Y is golden, after all, the price of the new car is much more expensive than that of the RAV4 and Corolla, and the choice of version configuration is relatively simple.
This shows that consumers are changing from questioning and acceptable to subjective liking and attention to pure electric vehicles, and the practical value of pure electric vehicles is improving. Thanks to its excellent brand appeal, product strength, and advanced layout of technology and sales network, it is not surprising that the Model Y won the championship.
After all, in the price range of 20-300,000 yuan, the recently launched Xpeng G6, Zhijia LS6, etc., all have the strength to compete with Model Y, and after the gradual improvement of overseas layout in the future, there is also a chance to gain a higher market share.