Beijing Daily Client | Reporter Gao Qian, Ma Jing, Fang Fei
On January 29, a press conference was held on the 2024 Spring Festival cultural activities in Beijing to introduce the highlights of the activities and service guarantee measures during the Spring Festival. This year, the city will vigorously enhance the cultural supply of the Spring Festival, with the theme of "Fumanjing Spring Celebration Shenzhou", and hold nearly 10,000 cultural activities of various kinds.
The traditional New Year's flavor is strong
Thousands of temple fairs and garden tours and other annual customs activities were unveiled
During this year's Spring Festival, the Temple of Earth, Longtan, Changdian, Daguan Garden, Shijingshan Amusement Park, Badachu and other traditional temple fairs will be fully restored, and the city's major parks will be open normally. There are more than 80 activities in nine categories such as cultural and artistic performances, and tourists can go to Beihai Park to watch the performance of the national intangible cultural heritage white paper workshop, to the Summer Palace to watch the century-old plum pile, to appreciate the proud and fragrant bones, and to go to the Zizhu Courtyard to print the theme New Year paintings. Major flower markets and flower shops launched home gardening carnivals, and 20 million pots of New Year's flowers were put on the market.
For example, the Changdian temple fair will be themed on "strolling through the central axis of the ancient capital and appreciating the century-old Changdian" to further highlight the Beijing tradition and awaken the urban memory of old Beijing; As the theme, 2,809 landscape lighting facilities will be opened according to the level of major holidays, comprehensively extending the night landscape lighting time, and making full use of 5G, AR and other technologies to enhance experience and interactivity.
The much-anticipated Spring Festival Gala of the Year of the Dragon in Beijing will highlight the characteristics of family carnival and promote traditional culture, at that time, the "Changyin Pavilion" of the Forbidden City will be put on the stage, and the national treasure "Bronze Sitting Dragon" will also be unveiled on the spot.
There is a strong cultural atmosphere
2,000 performances and 215 exhibitions highlight the capital's heritage
During the festival, more than 150 theaters, more than 100 museums, and more than 500 physical bookstores in the city are open to the public.
The 2,000 commercial performances will cover landmark performance venues such as the National Centre for the Performing Arts and Poly Theater, as well as new performing arts spaces such as the Sanlitun Philharmonic Club and the Pigment Club, including the dance drama "Dream of Red Mansions" and the acrobatic gathering "Gold Medal Acrobatics in the New Year", as well as flexible and novel small performances such as chamber concerts, quyuan miscellaneous altars, talk shows, etc., covering symphony, dance, drama and other artistic categories. Beijing Peking Opera Company, Northern Kunqu Opera Theater, Beijing Symphony Orchestra and other famous troupes at home and abroad will compete on the stage to polish the dazzling business card of "seeing Beijing through big opera".
In addition to more than 20 popular museums such as the Palace Museum and the National Museum, more than 90% of the city's museums no longer implement reservations, and museums such as the China Arts and Crafts Museum, the Capital Museum, and the China Millennium Monument will plan 215 exhibition activities. 10 "Museum +" theme tour routes, including "Longfu Temple Cultural and Museum Area" and "Shichahai Cultural and Museum Area", have been launched, opening up boutique activities and surrounding leisure, catering, shopping and other supporting services, and rejuvenating the unlimited potential of the "City of Museums".
The four major bookstores of Xidan, Wangfujing, Zhongguancun and Asian Games Village and a number of physical bookstores will hold more than 200 special activities such as "Book Market" and "Old Books and New Knowledge", and some bookstores will be open 24 hours a day, so that the fragrance of books can infiltrate the capital.
Since its opening on December 27 last year, the Beijing Art Center, Beijing City Library and Beijing Grand Canal Museum have received nearly 600,000 visitors. During the Spring Festival, more activities will be launched in the three major cultural facilities of the sub-center of the city, and supporting services such as parking, transportation, catering, and explanation will be optimized.
Light up the vitality of fashion
The supply of cultural tourism consumption and film and television content is abundant
The city will give full play to the ice and snow advantages of the "Double Olympic City", combine Beijing outings and micro-vacation destination activities, integrate resources such as skiing, ice lanterns, hot springs, New Year's customs, intangible cultural heritage, and food, and launch a total of 10 high-quality routes with four major themes: skating and skiing, reading architecture, plum blossom hunting, and industrial heritage, nearly 100 "ice and snow +" cultural tourism projects and a series of "B&B +" and "+ B&B" tourism products; Six series of New Year's activities such as the library.
At present, the supply of Chinese New Year's Eve Chinese New Year's Eve meals in major hotels is sufficient, and they are fully committed to providing Spring Festival family banquets with the characteristics of the Year of the Dragon; Rongbao Zhai, Quanjude, Daoxiangcun and other time-honored enterprises have new special New Year's goods, "Bingdundun" New Year of the Dragon New Year Special Edition "Longdundun" and 10 new "Beijing Gifts" and dragon-themed series of cultural and creative products in key scenic spots have been launched, showing the connotation and characteristics of Beijing's history and culture with novel creativity.
During the festival, more than 250 theaters in the city will screen 8 Spring Festival films such as "Article 20", "Hot and Hot" and "Flying Life 2", and the Beijing Film Bureau will join forces with 9 ticketing platforms and cinema lines such as Maoyan and Taopiaopiao to launch the 2024 "Watching Movies and Celebrating the Year of the Dragon" Beijing New Year Movie Viewing and Benefiting the People Activity, with a total amount of more than 20 million yuan.
Launched the "Beijing Great Audiovisual New Year" activity, linked with iQiyi, Youku, Douyin, Kuaishou and other online audio-visual platforms, and launched more than 30 theme activities such as cloud temple fairs and live performances. E-cards, pop-up templates, and magic emojis are integrated into the Year of the Dragon theme, bringing the traditional festival into a new fashion.
Optimize service assurance
Cultural and entertainment consumption activities are spread all over the urban and rural areas
During the festival, the city's 16 districts and economic development zones will combine the festival characteristics of "one district, one product", and will carry out more than 3,700 small, refined, small and beautiful mass cultural activities such as village evenings, markets, and carnivals.
Qianmen, Wangfujing, Taikoo Li Sanlitun, Bloomage Live and other key business districts in the city will focus on holding more than 1,000 consumer experiences and profit-making promotions such as Happy Shopping, Huimin Shopping and Fun Bazaar, and plan to launch more than 50 comprehensive festival routes of culture, sports, entertainment, tourism and shopping throughout the city, so that citizens can find fun, good-looking, delicious and easy-to-share content everywhere, and create a New Year's flavor at their fingertips.
In addition, in order to ensure the needs of citizens and tourists for festivals, the city will further optimize transportation services and increase the transportation capacity around hot spots such as temple fairs, scenic spots, and business districts in a timely manner. At the same time, during the Spring Festival, takeaway will not stop delivering, and more than 700 stores of 18 key supermarket chains in the city will be open for normal business. The 12345 government service convenience hotline is open 24 hours a day, and all relevant units in all districts will respond to the concerns of citizens and tourists in a timely manner, and quickly deal with relevant complaints and suggestions.