Text/Wang Xinxi
Recently, why WeChat is not suitable for Hongmeng has caused a huge discussion, some say that WeChat is playing a big name, and some say that it is a lot of work to adapt to Hongmeng, and it is not finished. This topic also drew everyone's attention to Huawei Changlian, an instant messaging application, at present, data shows that Huawei Changlian has been downloaded 4.4 billion times since its launch, but how many real downloads there are, it is not yet known, however, Huawei Changlian is also having the potential to become a veritable national application.
The current HarmonyOS needs WeChat. If the head app WeChat is not adapted to Hongmeng, then the Hongmeng application ecology is incomplete. This year, HarmonyOS plans to achieve the goal of TOP 5000 native applications, covering 99.99% of users and 99% of usage scenarios. The key to this is still whether head applications such as WeChat can adapt to Hongmeng this year.
What will happen if WeChat is not compatible with Hongmeng?
Previously, in the Apple WeChat dispute, netizens shouted that I choose WeChat, so the question is, if WeChat is not adapted to Hongmeng, who do you choose?
It is undeniable that WeChat is indispensable for Chinese mobile phone users, and in the eyes of most users, WeChat's status as the first national software is also unshakable for the time being.
However, in the face of the growth potential of Huawei's Hongmeng ecosystem, WeChat is not suitable for Hongmeng, and I am afraid that we also need to weigh how big the loss of WeChat is.
From the perspective of growth, due to the return of 5G and Kirin chips, the growth of Huawei mobile phones is certain. A few days ago, some data show that the sales of Huawei Mate60 have exceeded all Mate products in the past dynasties, this generation of Mate60 series has basically exceeded the number of evaluations of Mate products in Huawei Mall in 5 months, and the sales volume can be said to be very exaggerated, and the number of praises is as high as 99%, which is very terrifying for a domestic flagship.
The sales of Huawei's Nova12 series are also hot, driving the rapid growth of Huawei's activations. According to the current momentum, the growth of Huawei mobile phones is certain, and in 2024, the estimated sales of Huawei mobile phones will be around 60 million ~ 70 million units, corresponding to 60 million ~ 70 million incremental users.
The increment of Huawei mobile phones will inevitably drive the momentum of the development of the Hongmeng ecosystem, if WeChat does not support Hongmeng, then it may lose an incremental market for replacement in the stock market.
And because the HarmonyOS system is a unified system, PCs, mobile phones, tablets and car machines can use the same application, which means that these HarmonyOS native APPs can be compatible with all platforms, so that they can be developed and used on all platforms at one time, and these have been adapted to HarmonyOS's software products.
It will be possible to cover Hongmeng car machine, PC and tablet products. For WeChat, the current growth of mobile phones has peaked, and a large incremental space may lie in the car machine system, if it is not suitable for Hongmeng, it will also lose the important incremental market of Hongmeng car machine.
Secondly, if WeChat is not suitable for Hongmeng, then with the growth of Huawei mobile phone users, the process of Hongmeng ecological growth, will naturally produce its own social products. Especially now, the number of user downloads of Huawei Changlian continues to break through new highs, which also means that HarmonyOS users are trying to accept another set of social product systems on Huawei mobile phone products.
However, in a short period of time, it is impossible for a person's WeChat friend relationship chain to be completely migrated to Huawei Changlian software, after all, this requires the other party to cooperate with the migration, not wishful thinking, which is also an important reason why WeChat is difficult to shake.
However, with the passage of time, Huawei Changlian, as an acquaintance social software, will grow with the growth of the operating system, and the scale of users will become larger and larger.
But having said that, WeChat is not only a social software, but also payment, financial management, taxi, games, WeChat public account, video account, circle of friends and work relationships are all on WeChat.
But the problem is that Huawei Changlian is attached to Huawei's hardware, and in a few years, the possibility of growing to 2~300 million users also exists. If WeChat does not support Hongmeng, but Hongmeng users have social needs, this kind of social vacuum market environment without WeChat competition will give birth to an independent social ecology, according to the loyalty of Huawei users, Huawei Changlian will continue to grow, which still poses a threat to WeChat.
Moreover, if WeChat does not support Hongmeng, it also gives competitors the opportunity to cut the social cake, including NetEase, Alibaba, Sina, Byte and other players may take advantage of the opportunity brought by WeChat's incompatibility with Hongmeng, launch their own social products to adapt to Hongmeng, and strive for the early social market dividend.
According to the way Internet players play, everyone may reproduce the way Pinduoduo cuts a knife, such as how many dollars you have to download the APP red envelopes, such as how many friends you collect to download social software and send 199 red envelopes and other activities, through this fission marketing, the Internet has entered another carnival, although it is said that the moat of WeChat is very stable, but in the long run, if other social APPs grow rapidly on Hongmeng, it is always a big hidden danger for WeChat, and it also affects the activity of social users of WeChat.
Especially in today's Internet environment, WeChat is now showing fatigue, including the decreasing activity of WeChat groups, information overload, declining activity and open rate of the circle of friends, the current time node, for WeChat, its pressure is very great, very worried about the rise of other social media platforms, therefore, if WeChat is not suitable for Hongmeng, the consequences are immeasurable, because of this, the adaptation of WeChat, is a matter of time, because WeChat can not bear such a loss.
WeChat adapts to Hongmeng, sooner rather than later
In fact,According to internal information,WeChat has been adapting to Hongmeng,At present, there are several reasons that lead to the current QQ WeChat is not online,The problem of the first software itself,WeChat is relatively bloated,The business involves all aspects,The user privacy data under control is also very large,Therefore,The Hongmeng system will definitely require WeChat to open some permissions,But data permissions involve user information resources and privacy,In this regard,It takes time to coordinate。
The second point is that Huawei is striving for the unified push permission of WeChat QQ,After all,This thing ios has,Android doesn't,So Android's WeChat is resident in the background,It's a memory eater。
Finally, WeChat applet, as we all know, WeChat applet and the native application itself is a competitive relationship, the applet is the operating system of WeChat, the development of applets on WeChat, the replacement of native applications, reducing the cost of manufacturers to develop APP, many small manufacturers, developed applets, in fact, there is no need to develop APP. At present, the Hongmeng system is still in the initial stage of development, of course, it is hoped that manufacturers will develop the Hongmeng native system, if they all go to develop WeChat applets, then it is not conducive to the ecological development of Hongmeng native applications. However, if WeChat adapts to Hongmeng and castrates the applet, it is difficult for WeChat to accept, therefore, in this regard, Huawei and WeChat have interest analysis, and they may not have been negotiated.
In general, with the size of WeChat, there are still many issues to consider in adapting to Hongmeng, and there are also differences and conflicts of interest between the two sides, and there are more issues to consider and negotiate. It's just that at the current point in time, WeChat is not suitable for Hongmeng, which is causing discussion and controversy in the industry, especially the increasing attention of Huawei Changlian, and the number of downloads is also growing, which is not a good thing for WeChat.
is not suitable for the loss of Hongmeng, and WeChat can't afford it. From the current point of view, WeChat adapts to Hongmeng, sooner rather than later. This may be an important issue for WeChat to consider at the moment.
Author: Wang Xinxi, Senior Reviewer of TMT This article is not reproduced without permission