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Editor: Lili Tea Party
Yang Zi and Huang Shengyi were suspected of contract fraud in the live broadcast
In the live broadcast room of Douyin expert @cousin (Qin progress), the live broadcast of Yang Zi and Huang Shengyi was originally a highlight that attracted attention. However, the live broadcast set off a commercial storm, triggering collective complaints from merchants and police investigations. It is alleged that the merchants paid tens of millions of yuan in service fees for the live broadcast, but the sales fell far short of expectations, and the company refused to refund according to the contract, so it sued for contract fraud. As soon as this incident was exposed, it immediately became the focus of heated discussions on social media, causing widespread attention and heated discussions.
Complaints and helplessness of merchants
It's not for nothing that businesses are unhappy with the live event. In line with the pursuit of business opportunities and confidence in celebrities bringing goods, they did not hesitate to invest a huge amount of money as a live broadcast service fee. This decision is not rash, but based on a deep understanding of the market potential and high expectations for the effect of celebrities. However, reality brutally slapped them in the face. Not only did the sales fall short of expectations, but they were even far from the contracted targets, which was undoubtedly a heavy blow to the merchants. They can't help but begin to doubt their own judgment and choices, and at the same time feel a sense of helplessness and anger at being exploited.
Confidence and expectation of merchants
In the boom of live streaming of celebrities, the confidence of merchants in this marketing model cannot be ignored. They believe that with the influence and appeal of celebrities, they can quickly increase the popularity and sales of their products. Therefore, they did not hesitate to choose to cooperate with Yang Zi and Huang Shengyi, hoping to win more exposure and sales opportunities through this live broadcast. They have high hopes for the effect of celebrities bringing goods, but the reality has taught them a painful lesson and made them deeply aware of the uncertainty and risks of the market.
The dilemma and hesitation of merchants
Faced with sluggish sales and the company's refusal to refund money, merchants are stuck in a dilemma and hesitation. On the one hand, they want to be able to protect their rights and interests through reasonable and legal means, and pursue the compensation and compensation stipulated in the contract, on the other hand, they are also worried that the conflict with the company may bring more losses and troubles, and even affect their business reputation and future cooperation opportunities. In this predicament, merchants are stuck in a situation of hesitation and helplessness, not knowing where to go.
Reflection and discussion of the industry
This commercial dispute involving the live broadcast of celebrities with goods has also triggered reflection and discussion on this marketing model in the industry. People are beginning to question the effectiveness and sustainability of celebrity sales, and whether the blind pursuit and investment in this model is worth it. They began to pay attention to the real sales data and effect of the live broadcast of celebrities, rather than simply being blinded by the celebrity's fame. This kind of reflection and discussion is crucial to the healthy development and long-term stability of the industry, and it also gives the industry more inspiration and warnings.
Police involvement: upholding the justice of the law
Yang Zi and Huang Shengyi's live streaming incident sparked complaints from merchants alleging contract fraud, they invested huge sums of money but did not get the expected sales, and the company refused to refund the contract according to the contract, which made them feel helpless and angry. This incident not only harmed the interests of merchants, but also had a negative impact on the credibility of the entire industry. The plight and hesitation of merchants reflect the uncertainty and risk of the live broadcast model of celebrities bringing goods, and also trigger the reflection and discussion of this marketing model in the industry. Behind this commercial dispute, there are deeper industry problems and social realities that need to be thought about and solved together.
Police involvement: guardians of justice and justice
The complaints of the merchants are not isolated voices, but touch the nerves of legal justice. The police quickly intervened and launched an investigation to uphold the justice of the law and the justice of society. Their intervention is not simply to deal with contradictions, but to protect the legitimate rights and interests of businesses on the basis of maintaining the entire social order and fair competition. This kind of police intervention is not only a case handling, but also a manifestation of the spirit of the rule of law and adherence to social fairness.
The police's promise: a messenger in pursuit of the truth
The police attached great importance to the complaints of the merchants and promised to investigate the truth of the case as soon as possible. They realized that the resolution of this incident is not only to protect the rights and interests of the merchants, but also to defend social fairness and the dignity of the law. Therefore, the police will spare no effort to pursue the truth, thoroughly investigate the ins and outs of the case, and give the victim a fair result. This commitment is not only a practice of the spirit of the rule of law, but also a response to public trust and a call for social justice.
The seriousness of the police: to maintain social order
Police involvement is not just to solve individual cases, but also to maintain stability and order in society as a whole. Their seriousness and swift action demonstrate the law's zero-tolerance approach to any violations, as well as give the public confidence and support for the rule of law. Under the strict supervision of the police, the company involved can no longer wantonly and arbitrarily infringe on the interests of others, and must fulfill its contractual obligations in accordance with the law and bear the corresponding responsibilities and consequences.
The role of the police: the guardians of social justice
The involvement of the police is not only a case handling, but also a call for and defense of social fairness and the spirit of the rule of law. Their actions not only give a glimmer of hope to the victims, but also give the whole society trust and expectation of justice. As the guardians of social fairness, the police will continue to make more efforts and contributions to maintaining social order and fair competition, so that every citizen can live and develop in a fair and just environment. The intervention of the police is a just response to the complaints of the merchants, and it is also an adherence to the spirit of the rule of law and social fairness.
The company's response: commitment to fulfill the contract
The relevant person in charge of the company involved responded to the accusations of the merchants and expressed the company's position and commitment. They began by pointing out that although the sales figures for this live broadcast were not ideal, the contract was not only for a single live stream, but also included other live broadcasts that were scheduled for the future. This means that the company has not chosen to evade its responsibilities, but will continue to provide live streaming services for merchants and fulfill the provisions of the contract. This response shows the company's integrity and sense of responsibility, and makes the merchants feel a little comfort and confidence.
Continuation and commitment of the contract
The company's response highlighted the continuation and commitment of the contractual agreement. They said that although the current live broadcast sales are not satisfactory, the company will continue to arrange follow-up live broadcasts for merchants to achieve the agreed goals in the contract. This commitment not only shows the seriousness of the company's cooperative relationship, but also shows their commitment to responsibility and trust in the merchants. Merchants may be disappointed by the current setbacks, but the company's response gives them hope for the continuation of the relationship and the hope of hope.
Understanding and appeal: merchant support and trust
In the face of the dissatisfaction and complaints of the merchants, the company involved did not adopt an indifferent or resistant attitude, but expressed understanding and appeal. They expressed their understanding of merchants' expectations and dissatisfaction with sales performance, and called on merchants to give more trust and support. This understanding and appeal reflects the sincerity and respect of the company, and also shows their desire to overcome difficulties and work together with the merchants. The company's attitude and response may be able to alleviate the dissatisfaction of the merchants and re-establish the foundation of trust and cooperation between the two parties.
Future Prospects and Challenges
Although the company said it would continue to fulfill the provisions in the contract, it still faces many challenges and uncertainties in the future. Merchants' confidence in live streaming may be affected, resulting in sales performance that is not as expected in subsequent live streaming. At the same time, the fierce competition in the market and the fluctuating consumer demand have also brought certain pressure and challenges to the company. How to maintain a good attitude of cooperation and performance in the face of these challenges will be a problem that the companies involved need to seriously think about and work hard to solve in the future. The company involved responded positively to the merchants' allegations, promised to continue to fulfill the provisions in the contract, and called on the merchants to give more trust and support. This response demonstrates the company's integrity and responsibility, as well as the value and hope they place in their partnership. However, there are still many challenges and uncertainties in the future, and the company needs to think carefully and work hard to solve them in order to maintain a good attitude of cooperation and performance.
The controversy is unresolved: the heat of public opinion has not decreased
Despite the company's explanations and promises, the heat of public opinion has not cooled down, and the dissatisfaction of merchants has not subsided. This commercial dispute involving the live broadcast of celebrities with goods has gone beyond the scope of individual cases and has become a hot topic in the industry. People have begun to question and discuss the business model and contract performance of celebrity live broadcasts, and this controversial topic will still attract more attention and discussion in the field of public opinion. What the final outcome of this live event will be, and what impact it will have on the industry as a whole, remains to be further observed and studied. The live broadcast of Yang Zi and Huang Shengyi has triggered complaints from merchants alleging suspected contract fraud, and the police have intervened in the investigation. Although the company involved has made explanations and commitments, the heat of public opinion has not decreased, and the controversy is still ongoing. This incident is not only a commercial dispute, but also involves the business model and contract performance of celebrity live broadcasts, which has had a far-reaching impact and enlightenment on the entire industry.
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