I directly show my own point of view, the rivers and lakes of new energy vehicles, BYD is the absolute leader, in the next ten years, domestic manufacturers will be unmatched, therefore, domestic new energy vehicles, will be formed, "one super and many strong" pattern, that is, with BYD as the head, multiple manufacturers as the auxiliary. Below, we analyze the competitive advantages and disadvantages of some car companies through competitive advantages, business models, etc.
1. BYD:
1. Technical advantages: It has independent R&D and innovation capabilities in batteries, motors and electronic control systems.
2. Complete industrial chain: whether it is raw materials, parts or parts to the production and manufacturing of vehicles, they are independent and controllable, which reduces costs.
3. Marketing advantages: Deeply cultivated in the automotive field for many years, with reliable quality and high cost performance, BYD can also formulate corresponding strategies according to market demand and consumer psychology, which is deeply loved by consumers.
4. Disadvantages: Compared with international enterprises, the introduction and training of talents need to be improved, the coverage of high-end markets is not perfect, and the impact of national policies.
2. NIO, Xiao Xiao, Ideal
1. Their advantages: NIO pays attention to the high-end market, the quality and performance have been recognized by the market, and there is a complete after-sales service system, the biggest highlight is that it has certain technical advantages in intelligent driving and intelligent driving: Xiaopeng pays attention to technological innovation and intelligence, has self-developed automatic driving systems, intelligent navigation systems, etc., and designs models that are relatively fashionable and young, in line with the aesthetic needs of young people; the ideal price is close to the people, the products are stable and reliable, and mainly in the new energy SUV market has a certain share and brand recognition.
2. Their disadvantages: NIO, high price, popularity needs to be improved, financial and operating costs, is a big challenge, Xpeng brand publicity and promotion is weak, industrial chain integration ability and cost control are also facing some problems, ideal intelligent driving, autonomous driving, after-sales service, these aspects are relatively weak.
3. Geely, GAC, Great Wall
1. Their advantages: Geely has a high reputation, strong technology research and development capabilities, and a rich product line; GAC has a strong industrial chain integration ability, super independent research and development capabilities, and diversified product lines; Great Wall has a wide range of sales channels, high brand influence, and profound technology accumulation.
2. Their disadvantages: Geely's high-end brand is weak, the sales channel is single, and the quality of the car needs to be improved; GAC mainly focuses on the traditional sales channel, and needs to be strengthened in some details and reliable performance; the Great Wall does not expand its models and market areas enough, and its innovation ability and service quality need to be improved.
4. Conclusion:
Due to space limitations, some car manufacturers are not included in the discussion, not because they are not good enough. For example, Xiaomi Automobile, Huawei Automobile, Changan Automobile, etc., they all have their own advantages and disadvantages, but on the whole, BYD has stronger market competitiveness, not only because of its strong technology research and development capabilities, but also because of a complete industrial chain, as well as government support, it has been able to throw off some manufacturers a few streets.
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