In 2023, China's new energy vehicles will advance by leaps and bounds, and the monthly penetration rate once exceeded the 40% mark. Under the general trend, new energy models are gradually dominating the major sales lists. In the context of the hot market of new energy vehicles, the second-hand car market has also changed, and the retention rate of traditional fuel vehicles and joint venture brands has shown a downward trend.
Breaking the myth of joint venture fuel value hedging, Hantang leads the value retention rate of each market segment
According to the 2024 China Automobile Retention Rate Ranking jointly released by the Auto Finance and Retention Rate Research Committee of the China Council for the Promotion of International Trade Automotive Industry Branch, Blue Price, and the first automobile network and the media, the performance of Chinese brand models is very eye-catching. Among them, the only mid-to-high-end new energy IP with a user base of more than one million - BYD Hantang, the value retention rate is quite surprising.
In the field of new energy, Han EV won the top 1 in the value retention rate of pure electric cars, and Tang EV won the top 1 in the value retention rate of pure electric mid-size SUVs, demonstrating the absolute leading position of the two cars in the pure electric market. On the list of fuel vehicles, the Han DM series won the top 3 in the value retention rate of 20-300,000 class cars, and the Tang DM series won the top 3 in the value retention rate of 20-300,000 class medium-sized SUVs. It can be seen that Hantang not only leads a number of new energy models in the field of pure electric vehicles, but also in the broader mid-to-high-end market, the Han DM series and Tang DM series have also achieved a catch-up rate of the same level of joint venture fuel models. It can be said that the value retention rate of Hantang is subverting the joint venture fuel, and the first shot of the value retention rate of Chinese brands has officially begun!
With the blessing of brand, product, quality and hot selling strength, Hantang has comprehensively subverted the joint venture fuel
As we all know, BYD Hantang has always been the "winning general" in the 200,000-level mainstream mid-to-high-end market. From the perspective of new car sales, the Han family sold 220,000 units throughout the year, with a cumulative sales volume of more than 660,000, breaking the 20,000 mark for 8 consecutive months, and winning the B+C-class sedan sales championship from January to November 2023 after winning the B+C-class sedan sales championship in 2022. The Tang family has also achieved excellent results in sales exceeding 10,000 for 11 consecutive months, firmly standing in the head camp of mainstream mid-to-high-end SUVs.
Behind the hot sales, it truly reflects the outstanding product value of BYD Hantang. Through the product strategy of three "engines" and parallel drives, Hantang has formed a product matrix based on three sets of power systems: DM-i super hybrid, DM-p king hybrid, and EV pure electric powertrain, plus a number of star technologies such as Yunnan-C, blade battery, and luxury product definition, to build a full-scene car experience in the new era, comprehensively subvert the joint venture brand and its fuel products, and can even be said to become the "first choice" in the same class.
At the same time, the accumulation of Hantang has a positive impact on the second-hand car market, and consumers are more willing to buy, and the value retention rate is naturally higher. More importantly, Hantang has shown unparalleled quality reliability and quality stability in the same class, which dispels consumers' concerns about buying cars on the other hand. Taking the Han family as an example, the product research and development has formulated a 600,000-kilometer vehicle life durability standard, and has experienced the longest mileage - 500,000 kilometers of real car owner quality verification, and the durability and reliability of the product have withstood a comprehensive test.
In addition, the subversion of Hantang's value retention rate is also inseparable from BYD's brand assistance. In 2023, BYD's sales will exceed 3 million units, becoming the champion of the Chinese market and the global new energy market. In the entire new energy industry chain, BYD has long occupied a dominant position, as a "chain master enterprise", has won the trust of the majority of users. In terms of after-sales and service that users feel most directly, BYD takes users as the center, continuously enriches the channel layout, strengthens service quality, continuously improves user experience and satisfaction, and brings high-quality services to the second-hand market. The comprehensive brand influence and service quality support have brought the value retention rate of Hantang to a higher level.
Summary:
Nowadays, more and more mainstream consumers take the initiative to choose new energy models and come to the second-hand car market. Behind the continuous increase in the value retention rate of Hantang and the subversion of joint venture fuel, it more truly reflects the increasingly strong comprehensive competitiveness of Chinese brand new energy vehicles. In the 2024 China Automobile Retention Rate Rankings, BYD Hantang leads the major market segments, truly breaking the myth of traditional joint venture fuel value retention, and also firing the first shot of the subversion of Chinese brand value retention!