On January 27, a real-name reporting incident involving Yang Zi and Huang Shengyi attracted widespread attention from the society. It is reported that more than 60 merchants jointly reported that Yang Zi and Huang Shengyi had false publicity and failed to complete sales tasks in accordance with the contract in the process of live broadcasting, resulting in merchants paying high live broadcast service fees but failing to achieve the expected sales target. At present, the police have accepted the case and started an investigation.
According to the merchants' descriptions, they paid a total of 30 million live broadcast service fees, and originally expected to achieve good sales performance through the star effect of Yang Zi and Huang Shengyi, but it backfired, and the actual sales were far from reaching the minimum amount stipulated in the contract. After several unsuccessful attempts to get a refund, the angry merchants decided to file a joint report. In response, the company of Yang Zi and Huang Shengyi responded that the contract signed by the two parties had been fulfilled, and the couple had not made any commitment to investment authorization and quantity guarantee. However, this response did not satisfy the merchants. They spoke out on social media, saying that they agreed to pay a high service fee because of the popularity of Yang Zi and Huang Shengyi, but they didn't expect to lose a lot in the end.
It is important to note that this incident was not a simple contractual dispute. The merchants' losses are not only due to poor sales, but also because Yang Zi and Huang Shengyi are suspected of misleading in the process of live streaming. If it is confirmed that the couple has indeed engaged in false advertising and other acts, then the legal liability they may face will also be increased accordingly. At present, the police have begun to investigate the case and require both parties to provide relevant evidence. Until the truth is revealed, we can't jump to conclusions. However, the incident has already had a serious impact on the reputation of Yang Zi and Huang Shengyi, and has also had a negative impact on the live streaming industry.
In recent years, live streaming has become a new outlet for the e-commerce industry. Many celebrities have joined the ranks of live streaming to drive product sales with their own popularity. However, with the intensification of market competition, some problems in the process of live streaming have gradually been exposed. This time, Yang Zi and Huang Shengyi were reported by their real names, which is a microcosm of the contradictions and conflicts in the live streaming industry.
Netizens have different attitudes towards this incident. Some people think that Yang Zi and Huang Shengyi, as celebrities, should cherish their feathers and carry out live streaming business honestly and trustworthy, while others think that merchants are too hasty when signing contracts and do not fully understand the risks. In any case, this incident is a wake-up call for the live streaming industry, reminding all parties to be cautious in the process of cooperation and effectively protect their own rights and interests.
In the future, it is unknown whether Yang Zi and Huang Shengyi will be affected by this incident. However, it is certain that the livestreaming industry needs to further strengthen supervision, standardize market order, and ensure that the rights and interests of consumers and merchants are effectively protected. At the same time, celebrities participating in live broadcasts should also pay attention to integrity, and do not disappoint fans and merchants. Only in this way can the live streaming industry be healthy and sustainable.