When I first tried authentic KFC in the United States, I could barely swallow it. KFC China tastes much better, not to mention the creativity of new products and the quality of service.
I've eaten McDonald's, Pizza Hut and KFC in China and Latin America. McDonald's has never had a problem with food in China. Conversely, Latin American McDonald's salads are of poor quality, and I even found office tape in lettuce. Regarding KFC, its chicken is different and looks healthier in China than in Los Angeles (Latin America). Probably due to government regulations. I don't like Pizza Hut in China because I stare at the menu and see that there are so many veggies and unusual pizza options that I'm not used to. In some Latin American countries, Pizza Hut prices are getting more expensive every year, and their pizza slices are getting smaller. I'm guessing Pizza Hut won't last long in Latin America because other pizzerias make Pizza Hut more expensive and their slices smaller. It is hoped that the new KFC in Chinese mainland will at least provide double-discharge bedpan toilets. Man, it's a miracle to find Western-style (clean) toilets in public places in China! I've never been used to their toilets.
KFC, and Pizza Hut in particular, was not marketed or built as a cheap fast-food restaurant in China. They are not necessarily high-end, but they are definitely a small luxury that people eat maybe once in a while. They also have better food.
One point is because, unlike burgers and other food items, fried chicken is present in every culture in some form, so it is easy to export to another culture with minimal modifications. They were also the first Western-style fast food in China, which gave them early brand recognition. They also made very good political and business contacts in China, which was very helpful. But the fact that fried chicken is universal means that there is little need to explain the cooking to customers.
Completely wrong...... According to your theory, the coffee business should be an easy one, but Starbucks is struggling. It's more about consumers than businesses. Competition is also on a different level, and we can talk about Starbucks vs Luckin again. Luckin has been cracking down on them in China.
Just returned from Harbin, China a few days ago. Without a doubt, this is the best fried chicken I've ever had in Asia. Forever. The KFC experience is also insane with many different promotions and modern and stylish interiors. Super clean and totally from Canadian!
I've never eaten chicken in China, but I remember Korean fried chicken being the best.
People can't understand how big the Chinese market is. 4,000 stores in the U.S. and 1,000 stores in China.
And with their GDP per capita at only $12k, imagine that their spending power will be insane when they reach $30k per capita. There will be no opponents for them.
KFC has done the best job of localization in China, and Yum China is even an independent listed company. Separate from Parkson. KFC has penetrated deeply into the Chinese market. In many county-level cities, KFC came earlier than McDonald's. KFC has a Chinese regional snack menu and also sells Chinese breakfast. It has been fully integrated into China's social culture and food culture.
KFC in China is very different from KFC in other parts of the world. I think customization and localization are what make it stand out among fast food chains.
KFC and Pizza Hut have completely different menus in China.
To be honest, KFC has become less popular among young people, and McDonald's has been their number one favorite all these years because of its excellent quality control. I get bad meals at KFC from time to time, depending on which restaurant I've been, but McDonald's has never let me down.
They have a lot of promotions. Workers care about reviews, so their customer service is better than other chains. When it rained, the staff even brought me paper towels and I was soaking wet during my run. They customize their breakfast according to the tastes of the locals and even have Ute pork and egg porridge without chicken. They did have a scandal when the undercover agents discovered that the workers had picked up the frozen meat and put it back on the conveyor belt at the Yum processing plant. I had diarrhea after eating their chicken rice, so it could be that they needed to change the oil frequently.
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