Huang Shengyi and his wife were accused of "overturning" with goods: the merchant said that it was difficult to refund a single unsold order
A few days ago, Yang Zi and Huang Shengyi brought goods in the live broadcast room of Douyin expert "Cousin Qin Progress", which caused controversy.
On January 27, a number of merchants reported to reporters from Nandu that Shanghai Shengchenze Advertising Media Co., Ltd. (hereinafter referred to as "Shengchenze Media") not only did not follow the content of the contract to let their own products be in the same frame as Huang Shengyi and his wife, but the sales volume was also very bleak, and some merchants' products could not even be linked on the scheduled live broadcast date. Since then, merchants have also encountered the problem of refunds.
On the same day, Shengchenze Media responded to a reporter from Nandu, saying, "We have also communicated with many businesses, and the sales volume is not high, mainly slicing." Because the costs have already been paid, the bank can't stand it if they are all refunded. In addition, the staff of the Economic Investigation Detachment of the Minhang Branch of the Shanghai Municipal Public Security Bureau told the reporter that the case is being undertaken, and the investigation of economic cases takes time, and the progress will be reported to the reporter as soon as possible.
Merchant: Hire 30 workers to pack but not sell a single order
Mr. Xu, the person in charge of a household goods brand, told a reporter from Nandu that he had learned through a recruitment link on Douyin that Huang Shengyi and Yang Zihui would participate as guests in the live broadcast room of Douyin talent "Cousin Qin Progress" on January 16. After filling in the registration information, the staff in charge of business docking of Shengchenze Media got in touch with them.
A recruitment poster that attracted Mr. Xu to sign up.
According to the contract information provided by Mr. Xu to the reporter of Nandu, Shengchenze Media provides live broadcast services, and each live broadcast artist is the head of the industry, and the guests are stars. The first live broadcast will be on January 16, and will be broadcast live by "Cousin Qin Progress", artists Huang Shengyi and Yang Zi;
Yang Zi and Huang Shengyi's live broadcast was written into the contract.
After paying more than 50,000 yuan in service fees, the other party promised to do three big anchor talent + celebrity live broadcast services to help Mr. Xu's brand sell diamond decorative paintings, and guarantee 1:5, that is, the minimum sales of 250,000 yuan, otherwise the same proportion will be refunded. To this end, Mr. Xu prepared 500,000 yuan of diamond decorative paintings and hired 30 temporary packing workers to ensure the speed of delivery.
Ms. Wang, the person in charge of a floor scrubber brand who encountered the same problem, also told the reporter that she paid a service fee of 50,000 yuan, and Shengchenze Media promised in the contract that Huang Shengyi and Yang Zi would use the sweeper on the spot in the live broadcast room and promote it. However, that night, Ms. Wang did not wait for the image of the celebrity using her own products, and her floor scrubber did not even appear in the live broadcast introduction on January 16. During this period, Shengchenze Media promised to refund many times, but it was not successful.
Partner: The contracted sales are not for a single live stream
In response to the problems reported by the merchants, the reporter from Nandu called Mr. Wang, the relevant person in charge of Shengchenze Media, who said, "Our contract clearly wrote that on January 16, the master of the goods 'cousin Qin progress' and stipulated that the (QJZ88999) account would bring the goods, Huang Shengyi and Yang Zi were only the guests of this live broadcast, and it was not stipulated that each product must be brought by Huang Shengyi and Yang Zi holding the products in person." We have also communicated with many merchants, and the sales volume of this (live broadcast on January 16) is not high, and it is mainly sliced. ”
Mr. Wang said that the sales promised in the contract are not for a single live broadcast, but will arrange for the anchor to continue to broadcast live during the contract period, including the subsequent shows are also scheduled one after another.
In addition, according to the screenshot of the chat provided by Mr. Wang, Shengchenze Media once communicated with the merchant and said, "'Cousin Qin Progress' New Year's Festival, due to the lack of certain e-commerce advantages in our brand's product mechanism, brand e-commerce endorsement is not very sufficient, etc., the sales volume may not be too high during the live broadcast, in order to protect the effective rights and interests of the brand, our company independently funded the purchase of Cousin Qin Progress's slice material authorization, and our professional video team combined live slices and on-site tidbits and other materials to customize 500 for your company's products." small videos. It is distributed in the form of our short video matrix. ”
Regarding the merchant's question about Shengchenze Media's lack of refund and repayment ability, Mr. Wang said, "We have proposed that we can sign a termination agreement, but they are not persuaded now, and our contract also stipulates that both parties need to bear 50% of the liability for breach of contract if they terminate in advance, but under special circumstances, they can be terminated in advance." Now that the costs have been paid, the bank can't stand it if they are all refunded. ”
A medical examination notice provided by Mr. Wang of Shengchenze Media.
In addition, Mr. Wang said that now the merchant is more excited, and he has had some physical altercations with his colleagues, and he showed a reporter from Nandu a "Notice of Injury Examination" stamped by a police station of the Shanghai Municipal Public Security Bureau.
Police: Economic case investigation takes time
Nandu reporter noticed that on January 25, Huang Shengyi's studio issued a statement saying that on January 16, Huang Shengyi and Yang Zi were invited by Douying Culture Media (Shanghai) Co., Ltd. to help promote and bring goods as guests to the live broadcast room of @cousin (Qin progress).
Huang Shengyi's studio issued a statement.
Huang Shengyi's studio emphasized that the two did not make any form of authorization such as investment promotion and any commitment to guarantee the quantity, and the two fully fulfilled the content of the contract, including the agreed live broadcast duration, and the need to help promote 30 designated products as guests.
"For any unauthorized use of the portrait or name of Huang Shengyi and Yang Zi for any form of commercial activities, we will resolutely pursue their legal responsibility. Huang Shengyi's studio said that they had urged Douying Media to strictly perform the contract with all merchants and brands as soon as possible, and properly handle the aftermath in a timely manner.
On January 27, Ms. Wang, the person in charge of a bacon brand who signed a contract with Shengchenze Media, provided the reporter of Nandu with the "Receipt of the Case (Incident) of the Shanghai Public Security Bureau".
The receipt of the report provided by Ms. Wang, the person in charge of a bacon brand.
In the receipt, the content of the report stated that Ms. Wang, on behalf of more than 60 merchants, reported to the police that from December 2023 to the present, Shanghai Good Mother Film and Television Development Co., Ltd. has signed a live streaming VAM agreement with a number of victims, which stipulates that if the live streaming does not reach the minimum amount of the agreement, the company will refund the company proportionally. The victim paid more than 30 million yuan to the company for the live broadcast service, but the company's live broadcast did not reach the minimum amount stipulated in the agreement, and it also refused to refund according to the VAM agreement, so the victim believed that Shanghai Good Mother Film and Television Development Co., Ltd. was suspected of contract fraud.
Ms. Wang said, "Now more than 100 merchants have found me, and we want to ask the police to recover our money as soon as possible, and we also hope that there will be a caring sales channel to help us solve the inventory problem." ”
Mr. Wang, the relevant person in charge of Shengchenze Media, previously told reporters from Nandu, "Shengchenze Media and Good Mother Film and Television are together. Regarding Douying Media, which invited Yang Zi and Huang Shengyi, Mr. Wang said that this company is the organizer of relevant activities, and the part involving e-commerce is in charge of Douying Media.
On the same day, the staff of the Economic Investigation Detachment of the Minhang Branch of the Shanghai Municipal Public Security Bureau told the reporter that the case is being undertaken, and the investigation of the economic case takes time, and the police need to sort out the case, check the bank accounts, collect evidence, and if there is new evidence, they will give feedback to the reporter as soon as possible.
The staff said that the police officer in charge of the case specializes in handling mass cases and has rich experience. As for the physical conflict with the merchant mentioned by Shengchenze Media earlier, the staff said that he did not know much, and there are many people who call to consult the case, and the reporter can contact the police at any time if he needs to send any materials.
Written by: Nandu reporter Yang Lingyan