Time flies, unconsciously, Marks & Spencer has been accompanying consumers and dealers in the ever-changing market for 23 years. On May 13, the day before the launch of the 2024 Shanghai Kitchen and Bath Exhibition, Martha's brand strategy upgrade & new product launch conference will be grandly opened at the Royal International Hotel in Shanghai. With the theme of "Innovation, Upward Empowerment", the event will reveal the secrets of a new brand image, high-value new products and 8 marketing empowerments on the spot, presenting a unique brand carnival. Highlights "spoilers" in advance, get a sneak peek!
Aspect 1: The value jumps and the debut is renewed
Founded in 2000, Zhongshan Masha Sanitary Ware Co., Ltd. is located in Zhongshan, Guangdong, the hometown of the great man Sun Yat-sen and the world's high-end shower room production base, focusing on the design, research and development, production, sales and service of shower rooms. After 24 years of precipitation, Marks & Spencer has become a leading brand of shower rooms in China, and has won many honors such as China's top ten shower room brands, China's top 100 shower room top 5 shower room enterprises, the vice president unit of Zhongshan Shower Room Industry Association, the Red Dot Award, the IDEA Award, the Kapok Award, the quality brand demonstration enterprise, the green environmental protection recommended brand, the quality pioneer display product, the vice president unit of the China Shower Room Association, and the drafting unit of the group standard of "Shower Room" Its intelligent electric shower room is a leading enterprise in the industry.
After 24 years of deep cultivation, Marks & Spencer has carried out a comprehensive transformation and upgrading in 2023, not only upgrading the brand logo and brand image, but also striving to build the core competitiveness of non-standard high-end, forming an insurmountable competitive "barrier" Continue to focus on the whole house intelligent bathroom, launch products covering intelligent magnetic levitation electric shower room, intelligent magnetic levitation electric panoramic door, intelligent electric towel bar, intelligent constant temperature shower, intelligent hardware pendant and other products, forming a large-scale profit ecosystem of comprehensive categories.
At present, Marks & Spencer has branches in the United States and Thailand, and has a Marks & Spencer design and development center in Atlanta, has obtained a number of invention patents and more than 30 utility model technology patents, with first-class design, excellent quality, super cost-effective to establish a solid market competitiveness, in China has 500+ stores, exclusive areas, foreign marketing network has extended to the United States, Germany, Russia, the Middle East, Southeast Asia and other 30+ countries and regions, has been trusted and recognized by global consumers.
Aspect 2: A new masterpiece, iteration is coming
In the past 24 years, Marks & Spencer has adhered to user thinking, adhered to the differentiated route, continuously promoted product updates and iterations, and forward-looking layout of multi-category product matrix. It can be said that the new product release of Marks & Spencer every year is very innovative and differentiated, and is deeply recognized by the industry and consumers.
Entering 2024, based on the insight into market trends and consumers' deep-seated needs, Marks & Spencer will increase investment in innovation and R&D, integrate cutting-edge technology and new materials with international design concepts, and innovate product aesthetic design and functional experience. At the event site, Marks & Spencer 2024 new products will be the world premiere, with five categories and 12 series of new products, including intelligent maglev electric shower room, intelligent maglev electric panoramic door, intelligent electric towel bar, intelligent constant temperature shower, and intelligent hardware pendant, all of which are unveiled, which makes people look forward to it!
Aspect 3: Full-dimensional empowerment, full firepower
"Business is becoming more and more difficult to do", is the sigh of many dealers in the sanitary ware industry, but also reflects the general growth dilemma. As the bathroom market shifts from incremental to stock game, the consumption structure is upgraded, competition is intensified, and the growth rate is slowing down, which also puts forward higher requirements for store operation. How to get out of the road of breaking through the situation has become a market question that needs to be answered by manufacturers.
For a long time, Marks & Spencer has been adhering to the heart of altruism, committed to creating unique value for users and dealers, focusing on the "non-standard high-end" as the core, focusing on the brand side, R&D side, service side and production side, continuously strengthening market competitiveness, and helping dealers to become bigger and stronger. In particular, it is worth mentioning that "empowerment" is one of the theme keywords of Martha's sanitary ware. It is reported that Marks & Spencer will launch the latest 8 major operation support systems, full-dimensional empowerment, create a strategic partnership of manufacturers as one, create a win-win situation, gather wisdom, gather momentum, gather strength, go hand in hand, and strive to open a new chapter.
Create new changes, leap upwards, and gather momentum to empower. In order to embrace the new trend of the industry and explore the new future of the terminal, on May 13, the 2024 Marks & Spencer brand strategy upgrade & new product launch conference will be held at the Royal International Hotel in Shanghai.