On January 24th, the 2024 Chery Family Banquet Shanghai Station was grandly held, where Chery Group, together with the four major brands of Chery, Xingtu, Jietu and iCAR, together with the media and users, gathered together to join hands in the future and talk about Chery's new journey.
【 "One Wonder Leaping Dragon Gate" 2024 Chery Family Banquet Shanghai Station Held in Shanghai】
Continuing to rise, Chery Group hit four record highs
2023 is not only a year of innovation and change for the automotive industry, but also a year of big test for Chinese car companies. In the face of the challenges of fierce competition in the industry, Chery Group has made a comprehensive layout in the two major international and domestic markets, with four major tracks of fuel, hybrid, pure electric and hydrogen energy, and adhered to the four-way development path of "brand upward, market outward, technology towards the future, and industry towards the whole value chain", and its business performance has created "four historical highs".
The Group's annual revenue was 315.1 billion yuan, a year-on-year increase of 50.4%, achieving a "big leap" of 100 billion yuan in one year, the annual sales of automobiles were 1,881,316 units, a year-on-year increase of 52.6%, running out of the "acceleration" far exceeding the growth rate of the industry, the Group's annual export of 937,148 vehicles, a year-on-year increase of 101.1%, ranking first in the export of Chinese brand passenger cars for 21 consecutive years. In the "2023 China New Car Quality Report" released by Power, Chery ranked first among its own brands.
Under the fruitful results, Chery's continuous upward pace has never stopped. Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile Co., Ltd. and President of Chery Automotive Engineering Technology R&D Institute, said that Chery must adhere to the strategy of quality first and value-oriented, and must adhere to long-termism and internationalization. Chery should not only eat "technical rice" and "quality rice", but also eat "brand rice" and "ecological rice". In the new year, Chery will bring more surprises with continuous technological innovation and repay the trust of users around the world with world-class quality. In 2024, Chery will continue to maintain high-quality development with the goal of "sales growth rate exceeding the industry by 10-20 percentage points", and realize its corporate vision of "building a world-class green and intelligent mobility technology company".
[Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile Co., Ltd. and President of Chery Automobile Engineering Technology R&D Institute, delivered a speech at Chery's family banquet]
Continuing to innovate, the four major brands are poised to take off
The spring dragon raised his head, and the fortune was the head. On the occasion of the advent of the Chinese New Year, Huang Zhaogen, assistant to the general manager of Chery Automobile Co., Ltd. and general manager of Xingtu Marketing Center, on behalf of the four major brands, carefully presented four "hard dishes" for this unique family banquet:
[Huang Zhaogen, Assistant General Manager of Chery Automobile Co., Ltd. and General Manager of Xingtu Marketing Center, delivered a speech at Chery's family banquet]
Chery jumps and rises again. As the preferred brand for value-added households, Chery brand has always been committed to bringing the most user-valuable, reliable and warm-hearted products and services to hundreds of millions of families. In 2023, the Chery brand has established three brand labels: "Technology Chery, International Chery, and User Chery", realizing the upward leap of the Chery brand with technological advancement, global R&D, and user co-creation. At present, the Chery brand has formed four product sequences: Tiggo sequence, Arrizo sequence, exploration sequence, and Fengyun sequence, creating a fuel + new energy dual-line product matrix, and in 2024, the Chery brand will launch 8 upgraded and iterative fuel models and 5 new hybrid models, covering various market segments. With the launch of new products, the Chery brand will continue to build a more complete and richer product matrix system for users.
The star journey is bright, creating a star era. After five years of perseverance and accumulation, the Xingtu brand entered the fast lane of development in 2023, with a cumulative annual sales volume of 125,521 units, a year-on-year increase of 134.9%, and annual sales exceeded 100,000 units for the first time. In the future, Xingtu will continue to uphold long-termism, based on the "five high-end", achieve a breakthrough in brand potential, and build Xingtu into a "global high-end new energy brand". In 2024, Xingtu will fully transform into new energy, relying on two world-class platforms - M3X super-hybrid platform and E0X ultra-comfortable high-performance electric platform, and plans to launch a global product matrix of 3 fuel iterations, 3 C-DM hybrids, 2 pure electric vehicles, and 2 extended ranges, with an annual sales target of 300,000 units.
Take a shortcut all the way to the mountains and seas. The cumulative sales volume of the Jietu brand in 2023 will be 315,167 units, a year-on-year increase of 75%, not only exceeding the annual sales target, but also achieving one million sales in 65 months, becoming the fastest Chinese cutting-edge SUV brand to achieve one million sales, creating the first growth rate of China's cutting-edge SUV brand and the first growth rate of independent fuel SUV market share. In the new year, JITU will strive to fight for one million on top of one million, and realize the leap from "'travel +' travel ecological leading brand" to "the world's first hybrid off-road brand". In the future, JITU will continue to promote the product strategy of fuel + hybrid two-wheel drive, and further increase the sales volume and voice of the mainstream market based on the development of JITU mountain and sea sequence. A total of 15 new models will be launched with 7 fuel models and 8 hybrid models, aiming for a new impact on annual sales of 500,000 units in 2024.
Cool playmates, iCAR moves forward. As the group's first new energy electric brand, iCAR has entered the game strongly, with the number of pre-sale orders for iCAR 03 exceeding 13,000, becoming a new choice for young users to buy cars. In the new year, iCAR should make it clear that it will build cars for young people, create desirable, cool and valuable cars, adhere to the main line of creating popular products, open up 10-300,000 differentiated new markets with the rhythm of 2 new products per year, build a new channel model at the same time, provide an experience that exceeds expectations, and quickly grow into a "new force" of car manufacturing with both Internet thinking and traditional heritage.
Continue to move forward and work together to create a better future
Standing at a new starting point in 2024, Chery Group will face more new challenges and new tasks, and meet more new opportunities and new leaps. In the past, it relied on cost performance and quality-price ratio, but now it is a brand value ratio. Chery will firmly allow users to enjoy higher experience value and better travel life.
[The blockbuster models of the four major brands appeared at the family banquet scene]
When the wind is good, it is the time to sail, and do not wait for the whip to be raised. In the new year, the four major brands of Chery, Xingtu, Jietu and iCAR are ready to go, and will continue to take technology as the root, take the user as the foundation, create more high-quality, high-tech, cost-effective, and heart-to-heart products and services for global users, and create a value experience that makes users satisfied, excited, and proud in various segments.
In 2024, Chery looks forward to working with global users, partners, and friends from all walks of life to forge ahead and create a win-win situation, lead the development of the automotive industry, and show the world Chery's strength from China.