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China Research Network
In this winter, Harbin ice and snow tourism has become the "top stream" of consumption, and many cities have also used the "cold resources" of ice and snow to create a "hot economy" of consumption.
CCTV reporter Wu Jialing: At a ski resort in Beijing's Haidian District, there is light snow in the sky, but it can't stop everyone's enthusiasm for skiing. According to the relevant staff, this snow season, more and more people come to ski, more than 11 o'clock in the morning, the ski resort operates for more than two hours, and the number of people entering the venue has reached more than 600 people.
The person in charge of the ski resort told reporters that about half of the people who come to ski are beginners. With the increase in passenger flow, some professional ski instructors are also in short supply.
Ski instructor Liu Hongbo: After the college students have a holiday, there are a lot of people who come every day, sometimes they are busy from 9:30 in the morning to 9:30 in the evening, and they can't eat lunch and dinner, and they will bring seven or eight students a day.
Liu Jiahua, head of marketing of Beijing Xishan Ski Resort: This snow season is expected to receive about 30% to 40% more skiers than last year, and the number of winter camp registrations has also increased.
The reporter learned that since the winter of 2023, 16 districts in Beijing have prepared special ice and snow themed activities. Chongli, a traditional ice and snow resort in Hebei Province, will open a weekend ski train line from Beijing to Chongli in December 2023 to expand more attractions.
Nie Ningning, vice president of a ski town in Chongli District, Zhangjiakou City, Hebei Province: Not only can you ski, but you can also enjoy hot springs, food, coffee, and even hosting services to experience ski vacation life.
In addition, "snow from the north to the south" has become a new trend in the ice and snow season. 7 professional ski trails, chairlifts, 11 magic carpets, not long ago, a alpine ski resort in Zhejiang completed a comprehensive upgrade, the ski resort "opened" less than half a month, a single day passenger flow of nearly 10,000 people.
According to the data, from November 1, 2023 to January 23, 2024, the number of ski resort ticket bookings nationwide increased by 1.5 times compared to the same period from 2019 to 2020. Among them, the booking growth of southern ski resorts in Guangxi, Zhejiang, Jiangxi and other regions is more obvious. It is estimated that in the 2023-2024 ice and snow season, the number of ice and snow leisure tourists in the mainland is expected to exceed 400 million for the first time, and the income of ice and snow leisure tourism in the mainland is expected to reach 550 billion yuan.
The cultural, sports and tourism industries have been further integrated to enrich new ways of ice and snow tourism consumption. In the mainland, ice and snow tourism has become an important part of winter tourism in the northern region. For example, the Ice and Snow World in Harbin, the Jingyuetan Ski Resort in Changchun, and the Bird's Nest Ice and Snow Season in Beijing are all well-known ice and snow tourist resorts in China. In addition, with the approach of the Winter Olympics, the mainland's ice and snow tourism industry will usher in greater development opportunities.
The demand for ice and snow tourism is strong, and the ice and snow consumption market is hot in the new snow season. According to data from Fliggy's travel platform, during the "Double 12" event, the sales volume of ice and snow tourism activities increased nearly three times compared with last year, and Changbai Mountain, Beidahu, Yabuli, Chongli, and Jiangjun Mountain are popular destinations for ice and snow tourism stockpiling.
According to data from the Meituan platform, since December, the number of tourism consumption bookings in Xinjiang (including hotels, homestays, scenic spot tickets, transportation, etc.) has increased by 214% year-on-year. According to the Tujia B&B report, as of December 13, the number of homestay bookings containing keywords such as "skiing" and "ice and snow" on the platform increased by 7.5 times compared to 2019.
According to the report written by the China Research Institute of Puhua Research Institute:
The development of ice and snow tourism is closely related to local economic development. Driven by ice and snow tourism, some areas rich in ice and snow resources have gradually developed ice and snow themed tourism, which has become an important pillar of the local economy. At the same time, ice and snow tourism can also drive the development of related industries, such as hotels, catering, transportation, etc., and further promote the development of the local economy.
With the improvement of people's living standards and the continuous development of tourism, ice and snow tourism has gradually become a popular form of tourism. Ice and snow tourism not only allows tourists to enjoy beautiful snow scenes and ice sculptures, but also allows tourists to experience various ice and snow sports, such as skiing, ice skating, snowmobiling, etc.
In short, ice and snow tourism is a form of tourism full of charm and vitality, which can not only meet people's growing demand for tourism, but also promote the development of the local economy.
In recent years, the scale of the ice and snow tourism market has shown a rapid growth trend. According to the "2022 China Ice and Snow Industry Development Research Report", the market size of China's ice and snow industry has reached 578.8 billion yuan in 2021, an increase of 51.88% over 2020, and a mass ice and snow market with ice and snow leisure tourism as the core is taking shape. It is estimated that the total scale of China's ice and snow industry will exceed 800 billion yuan in 2022, and is expected to enter a mature period in 2025, with a market size of more than 1 trillion yuan.
Thanks to the combination of many factors, more and more people choose to go to areas with abundant ice and snow resources, such as alpine snow resorts and glacier parks, to experience ice and snow sports such as skiing and ice skating, and enjoy the unique charm of winter.
Secondly, policy support is also an important factor in promoting the development of the ice and snow tourism market. In recent years, the Chinese government has vigorously promoted the development of ice and snow sports and ice and snow tourism, and has formulated a series of policies and measures, including standards for ice and snow tourism destinations and development plans for ice and snow sports, which have provided a strong guarantee for the healthy development of the ice and snow tourism market.
The Ministry of Culture and Tourism will continue to promote the implementation of the relevant tasks of the Action Plan for the Development of Ice and Snow Tourism (2021-2023), actively respond to market changes and tourist needs, guide ice and snow tourism market players to improve service quality, continuously optimize the consumption environment, promote the integration of ice and snow tourism and related industries, and promote the continuous heating up of ice and snow tourism by expanding the supply of high-quality ice and snow tourism products and carrying out the "Happy Ice and Snow Tourism Season" activities. With the combined help of policies and market factors, all localities have optimized the supply of products and services and expanded the ice and snow economic chain.
Since 2023, in order to encourage all localities to create a new business format for the integrated development of outdoor sports and rural, cultural and tourism according to local conditions, and further optimize the supply of ice and snow tourism products, the National Development and Reform Commission has successively issued the "Action Plan for the Development of Ice and Snow Tourism" and the "Development Plan for Ice and Snow Sports", the General Administration of Sports of the People's Republic of China has issued the "Work Plan for Restoring and Expanding Sports Consumption", and the Heilongjiang Provincial Department of Culture and Tourism has also issued the "20 Measures to Accelerate the Development of Border Characteristic Tourism" In particular, in order to improve the quality of winter tourism services, starting from November 8, the "100-day action" of winter ice and snow tourism will be carried out in the province, and these policies and measures have provided strong support for promoting the integrated development of culture, sports and tourism industries and the high-quality development of ice and snow economy.
In this context, Dongji Fuyuan gives full play to the policy of "culture is the connotation, sports is the experience, and tourism is the carrier", and regards the integration of culture, sports and tourism as a new cornerstone for the development of Fuyuan's tourism industry and an important path to promote the upgrading of tourism consumption. Under the guidance of relevant policies, Fuyuan relies on the advantages of geographical resources to develop characteristic cultural tourism, continuously expands the ice and snow economic chain of "cultural tourism + sports + consumption", and embarks on its own path of high-quality development of culture, sports and tourism.
The potential for the development of culture, sports and tourism in Fuyuan stems from the importance of cultural heritage. As early as more than 7,000 years ago, there were traces of human activities, and the ruins of the ancient city of Mangjita witnessed the gathering of merchants and rivers in Fuyuan. The Hezhe ethnic culture and the Northeast folk culture complement each other here, and you can experience the traditional fishing and hunting culture, the intangible cultural heritage fish skin culture and the Hezhe fish-eating culture when you come to Fuyuan.
In winter, Hezhe folk tours, border customs tours, special ice and snow tours and other cultural and tourism products, cultivate high-quality ice and snow tourism routes such as the Winter of the East Pole and the Ice Silk Road, and make every effort to promote the in-depth integration of ice and snow culture and art, ice and snow sports, ice and snow tourism consumption, and strive to make "cold resources" into "hot economy".
Jilin Province is located in the world's golden latitude zone of ice and snow, and is blessed with unique ice and snow resources. The Jilin Provincial Party Committee and the Provincial Government attach great importance to the development of the ice and snow industry, and have identified ice and snow and summer leisure eco-tourism as one of the three trillion-yuan pillar industries during the "14th Five-Year Plan" period.
At present, Jilin Province is gradually forming the distribution pattern of ice and snow industry in the Changji metropolitan area, the Greater Changbai Mountain area, the Tongmei Ice and Snow Integration Development Zone, and the ice industry agglomeration area with Chagan Lake and Nenjiang Bay as the core in the west.
Hu Bin, secretary of the Jilin Municipal Party Committee, said that he would speed up the implementation of the expansion of the two 10-billion-yuan ski resorts of Beidahu Lake and Vanke Songhua Lake, promote the construction of projects and infrastructure such as ice and snow industry demonstration zones and ski resorts, and build a world-class super-large ski resort.
Taking the 14th National Winter Games as an opportunity, Inner Mongolia has launched 145 winter tourism activities based on the advantages of winter resources such as ice and snow culture, ice and snow resources, ice and snow folk customs, ice and snow sports, and ice and snow cuisine to welcome guests from all over the world. The Hailar Ice and Snow Products Winter Fair, which has just ended, has achieved fruitful results: the on-site transaction volume reached 97.85 million yuan, and 21 projects were signed with an intention to sign 1.5 billion yuan.
Hu Zhaomin, member of the Standing Committee of the Hulunbuir Municipal Party Committee and executive vice mayor, introduced that Hulunbuir will rationally develop ice and snow resources and build a "6+X" whole industry chain development system with ice and snow sports, ice and snow cultural tourism, cold resistance testing of industrial products, ice and snow equipment manufacturing, ice and snow talent education and training, and ice and snow industry exhibition as the core.
Ice and snow sports have led to the vigorous development of the ice and snow equipment manufacturing industry. Guo Yong, deputy secretary-general of the China Ice and Snow Industry Alliance, said that Hebei has established five equipment parks and bases to actively support the introduction of high-quality ice and snow enterprises and ice and snow equipment projects.
At the same time, Hebei has dozens of ice and snow equipment manufacturing enterprises above designated size, with products covering snow machines, snow compactors, magic carpets, ropeways, skis, ice and snow sportswear, etc., forming industrial clusters that have begun to take shape in Zhangjiakou, Langfang and other places.
The prospects for snow tourism look very promising. It not only meets people's growing demand for tourism, but also drives the development of related industries and creates economic benefits.
With global climate change and the availability of ice and snow resources, ice and snow tourism has gradually become a popular form of tourism. Especially in the northern hemisphere, winter snow tourism has become the mainstay of the economy of many countries. The prospects for snow tourism look very promising.
With the increase in people's demand for winter leisure and tourism, the popularity of ice and snow tourism continues to rise. More and more people are choosing to go to areas with abundant ice and snow resources, such as alpine snow resorts and glacier parks, to experience ice and snow sports such as skiing and ice skating, and enjoy the unique charm of winter.
Secondly, the development of ice and snow tourism has also led to the development of related industries. In addition to traditional hotels, catering, transportation and other industries, ice and snow tourism has also promoted the development of ice and snow equipment manufacturing, education and training, medical and health and other related industries. These industries not only provide better services for ice and snow tourism, but also create more employment opportunities and economic benefits.
With the continuous progress of science and technology and the further development of ice and snow resources, there will be more possibilities for ice and snow tourism. For example, the application of new technologies such as virtual reality technology and drone technology will provide tourists with a richer and more innovative ice and snow tourism experience. In the future, with the continuous progress of science and technology and the improvement of environmental awareness, ice and snow tourism will have greater development space and potential.
In the fierce market competition, whether enterprises and investors can make timely and effective market decisions is the key to success. The report on the ice and snow tourism industry written by China Research Network makes a specific analysis of the development status, competition pattern and market supply and demand situation of China's ice and snow tourism industry, and analyzes the opportunities and challenges faced by the industry from the aspects of the industry's policy environment, economic environment, social environment and technical environment.
At the same time, it reveals the potential demand and potential opportunities of the market, provides accurate market intelligence information and scientific decision-making basis for strategic investors to choose the appropriate investment time and the company's leadership to make strategic planning, and also has great reference value for government departments.
If you want to know more about the professional analysis of the ice and snow tourism industry, you can click to view the report written by the China Research Institute of Puhua Research Institute, and this report also contains a wealth of data, in-depth analysis, professional methods and value insights, which can help you better understand the trends, risks and opportunities of the industry.
Pay attention to the headline "China Research Institute of Puhua Research Institute" and send a private message to "Industry Report" to get an excerpt from the report and come to discuss!
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