"Yuanmeng Star" is about to have a new big move again!
On the last day of the first season, the main creative team issued a "Letter to All "Metadream Star" players, reviewing the achievements of "Metadream Star" in the past month or so, and sharing a lot of follow-up plans, including the "first battle" to create the first systematic event ecology of the party game - the "Metadream Star" Champion Star Tournament.
When the file was finalized, "Yuan Dream Star" released an ecological incentive plan with an investment of 1.4 billion yuan in the first phase, and the event was an important part of it.
More than 80 million players joined "Yuanmeng Star" in the first month, and tens of millions of user-created maps have been produced, as can be seen from the data mentioned in the open letter, the first two rings of the "Dream Plan" and the "Star Dream Partner Program" have contributed to promoting the user coverage and social fission of "Yuanmeng Star", helping this product to set the best result in the first month of the new game launch in the past two years. Now, the key step for the all-user event has naturally attracted a lot of attention.
As the pioneer of defining party game e-sports for the first time, what kind of experience will "Dream Star" bring to players, and what reference can it give to the industry? We can make speculation and analysis from the rules of the audition and the background of the organization of the event.
"Yuan Dream Star" shot: to be a high-standard event that everyone is "willing" to participate in
According to the official information, the "Champion Star Championship" consists of two parts: online limited-time events and offline finals and e-sports carnivals, of which the online part includes four major tracks - in-game track, club track, live broadcast platform track, and cooperative track, this event will be held many times throughout the year, and the winners of each session have the opportunity to participate in the highest e-sports event of the year, "Yuan Dream Star" Champion Cup.
Combined with the schedule and registration method of the first Champion Star Championship, the biggest feature of this event design is that all players can participate on the basis of making all players "willing" to participate:
For example, the entry threshold and participation benefits fully consider the leisure attributes of players.
The registration entrance of the Champions Star Tournament is placed in the most prominent position on the main UI page, and from the specific rules, it is not a concentrated short registration period, the first online competition covers 8 weeks (the second half of each week), and the entire online competition can be completed in any week, and its screening process does not require players to deliberately play "unfamiliar content".
The audition stage is to enter with 100 points, whether it is a single row or multiple rows (that is, all the ways that players play ranked on a daily basis), as long as they enter the final level, they will be counted, and finally they will be ranked in several rounds of duels on Sunday. And Sunday's knockout round and peak showdown are only different in the number of rounds, and the daily game ranking content is still played.
So from the player's point of view, there is no burden of any involvement.
On top of this, there are also high benefits to give users more reasons to participate. In the player's evaluation, as long as you participate, there will be rewards, and with a little effort, you can prostitute high-value props for nothing, and you can get a "grand prize" if you are "lucky".
For another example, the design of the rules of the competition pays special attention to mobilizing the interests of players.
On the one hand, the Champion Star Championship goes directly to the highest event of the year, putting the anchor point of "having the opportunity to become a star player on the whole network" on the bright side, and then allowing "players who find themselves with good strength" to have a stronger willingness to challenge themselves; on the other hand, the top 32 offline competitions, shooting warm-up programs, and expanding the e-sports carnival have strengthened the sense of ritual of the Champion Star Championship, which can truly bring ordinary players a sense of "e-sports star" that was difficult to contact in the past.
It can be found that the idea of "Yuan Dream Star" to create its event ecology is very clear, that is, to do a deep sense of participation, and always pursue the results that immerse each player in every link of the event.
This is also why the e-sports carnival will become a key part of the Champion Star Championship, an offline social scene created in the form of a "theme", avoiding excessive professionalism of the event, and giving more players a "participating" experience in addition to the top 32 offline finals with stronger competitive attributes, focusing on entertainment attributes, as long as you participate, there will be rewards, and the final presentation is the offline player party.
In fact, "national participation" is not a new way of playing in the e-sports circle, but it is a completely different level from "can participate" to "willing to participate" and then to "enjoy the whole process". "Yuan Dream Star" is staring at the highest goal from the beginning, and the resources invested are also the top, not to mention welfare resources, just "the leader of domestic mobile events KPL team building", which means that every detail of the viewing experience will be taken into account, and only this highly mature experience can try to build a new ecosystem.
Under the adaptation of "Yuanmeng Star", "everyone can participate, there are events every week, and they will not close all year round", and the development status of the "Yuanmeng Star" event will be "everyone is willing to participate, can participate every week, and participate throughout the year".
Game Daily predicts that this will also give the mobile e-sports industry a new breakthrough idea for entering the "red sea stage".
Party games that integrate big DAU, strong inclusiveness, and full participation characteristics are most likely to derive a large number of fresh paths and open up a new "e-sports blue ocean", and the high-standard events taken out by "Yuan Dream Star" have achieved many breakthroughs in the perspective of user experience, and it is likely to be the leader of party game e-sports, with promising potential.
Open the layout of the national event, "Yuan Dream Star" intends to realize the "promise" in this way
The industry-recognized good e-sports ecosystem can quickly gather hard-core users and transform it into product vitality. Therefore, when "Yuanmeng Star" released the first phase (currently clear as the first year) of 100 million investment, everyone also estimated "Yuanmeng Star" according to the regular event planning rhythm, but probably many people did not expect its systematic event to land so quickly.
Different from the short-term and free nature of single-point events, systematic events require rigorous tandem design and stable and predictable investment, because they will affect the results of the event throughout the year. Systematic events are to continuously tap users' enthusiasm for e-sports, which will make it easier to develop players' habits of watching and participating in games, and accelerating the content of events has become a key component of players' game experience.
It was also after this news came out that the author began to rethink what the "position" of the event in "Yuan Dream Star" is.
We can see that "Yuan Dream Star" is not the "fastest", because there are many products that have started to do events before it, and "Yuan Dream Star" is not "smashing when it comes up", it has done the test of the primary selection rules on New Year's Day and the full moon, and it can be seen on the open letter that "millions of Xingbao have experienced it", so it is accurate to evaluate, it is stable and fast.
This is the path that must be chosen for "Dream Star", and we have explained earlier that its events are not aimed at some users, but for all players, so the order cannot be reversed. Stability is to put the first goal on the user to enter the event, familiar with the event, and then fast, take the user to test the rules, and directly bring the planned system to the user after figuring it out.
With these foreshadowings, the event has no sense of estrangement and mystery among "Dream Star" users, and has naturally become a key part of the player's game experience. In the end, from an external point of view, the basis of the event of "Yuan Dream Star" is truly full of players.
Looking at the multi-track track that "Yuan Dream Star" did not discuss in detail, and making some reasonable guesses, it is also digging deep into the national event.
First, put the entry point of the event in multiple scenarios. For example, the live broadcast platform track, the club invitation track, one possibility is that "Yuan Dream Star" will open a similar "all-star" section for professional club professional players and well-known game anchors, focusing on ornamental topics, and the other possibility is to support these people to join, but eventually put them into a large pool containing ordinary players to compete on the same stage. No matter how it is combined, it will not affect the core of the Champions Cup, but it can attract more users to participate in different fields.
Second, expand the breadth of the competition. For example, some time ago, "Yuan Dream Star" just announced a genuine linkage with "QQ Speed Racer Game", and it is not excluded that "QQ Speed Racer Game" will hold the "Yuan Dream Star" scene competition as the "dominant party" in the future.
At present, we cannot assert the structure of the "Yuanmeng Star" event system, but we can analyze that it has more room for imagination on the basis of being different from the regular event ecology in the industry.
Epilogue:
How many possibilities will there be for party games + e-sports events?
However, the value of this case is not limited to the party category, it brings the entire e-sports industry to reflect that if it is difficult to make a KPL-level competitive depth and confrontation intensity vertically, can it be re-balanced horizontally, change the key conditions of e-sports from the perspective of users, and finally realize a "new e-sports ecology" with individual styles.
Of course, no matter which track you are on or what way you want to do the event, the premise is to have the strength to land, the persistence to do a good job, and enough intentions. We look forward to seeing "Meta Dream Star" and many more 'Meta Dream Star' transform the esports industry.