From "Special Forces" to CityWalk, from the veteran Internet celebrity Zibo to the new top Harbin, the most searched keyword in 2023 is the fancy gameplay of travel, and now the "8+1" model 2024 Spring Festival holiday is imminent, and new travel keywords are also on the way. On January 23, Huawei Smart Search joined hands with the online travel platform Qunar, combined with the analysis of authoritative data from both platforms and the Ministry of Culture and Tourism, to jointly release the ""Search" Travel Good Luck Year, Straight to the New Wonderful - 2024 Huawei Users Where to Play in the Spring Festival Inspiration Style Report", and combined with the content of the report, the 2024 Chinese New Year Travel Hidden Identity Test H5 was launched.
The Spring Festival travel trend is fully grasped, and fancy travel depends here
The winter vacation has arrived, the Spring Festival is approaching, the brave people have been making little golden beans in Harbin, and those who have not had a holiday are still at the workplace struggling with where to go during the holidays. According to a joint survey conducted by Huawei Smart Search and Qunar, seven popular travel trends have become good luck and blessing trips, New Year's revival folk tours, shopping and eating and tasting taste tours, returning home to visit relatives and checking in to a new hometown, new AI tours with advanced strategies, cost-effective niche travel, and cross-border world tours.
Among them, temple travel remains popular among Gen Z tourists, with the number of related searches on the platform increasing by 61% in 2023, and Beijing Lama Temple, Hangzhou Lingyin Temple, and Zhoushan Puji Temple have become popular temple travel destinations; Mass travel is paying more and more attention to the experience of traditional Chinese culture, and the traditional Spring Festival customs in various places have also become a hot topic, and the growth rate of notes related to Chinese New Year customs will be as high as 148% in 2023; With the return of travel, overseas travel recovered to 49.7% of 19 years in the first half of 23, and Thailand, Japan, and Spain are still the most popular destinations.
Food is also a must-have on the way, with cities such as Zibo, Shunde and Liuzhou attracting people's attention, and the search volume of these popular food cities has increased by up to 900% compared to the daily average. In addition, Citywalk, as the hottest travel posture in 2023, has led to the popularity of Beijing's Lama Temple-Nanluoguxiang route, Nanjing's Jinyin Street-Taogu Xincun route, Shanghai's Anfu Road-Wukang Road and other routes, and the number of local tours around the 2023 will increase by 59%.
Pre-trip preparation is also essential, and travel tips and discounts are also the most important travel content for users. In December, Harbin exploded, and the search volume of the platform increased by 113% month-on-month. According to the release of the Civil Aviation Administration, the passenger traffic of civil aviation during the Spring Festival in 24 is expected to increase by 44.9% compared with 2023.
Receive exclusive Chinese New Year travel benefits to help you experience a new trip
The countdown to the Spring Festival has begun, and for Huawei users, Qunar has set up exclusive travel rights. Scroll down on the desktop of Huawei mobile phones, search for the keyword [where to play], and enter the Spring Festival travel special page, not only can you experience the fun H5, but also can book machine wine in one stop, and view the popular travel list. For the Spring Festival, Qunar strives to ensure that users can go home during the Spring Festival through its own excellent ticketing capabilities: buy a train ticket for the Spring Festival and book a ticket at the same time, if you buy a train ticket, the ticket refund fee can be refunded in full! Users can also receive a variety of exclusive coupons and benefits for overseas travel, get the coupon first and then book, and harvest the "double" Happy Spring Festival.
Whether it's a desktop drop-down search for "where to play" or other travel keywords, Huawei Smart Search provides users with more cost-effective travel options and eliminates information gaps, starting with a drop-down search. Users can not only search for local travel strategies and screenshot notes in the map library, memos, documents and schedules of the whole network and mobile phones at one time through smart search, but also directly search for hot notes and posts that have been searched and browsed in apps such as Xiaohongshu, so that you can travel worry-free and unimpeded.
Huawei Smart Search and Qunar provide a one-stop smart life service that is easy to operate, efficient to use, and innovative to the public, covering all aspects of living, traveling, and traveling.