At the beginning of the new year, the Sixth Plenary Session of the 14th Xi'an Municipal Party Committee was held, and "eight new breakthroughs" were put forward to set the tone and direction for the city's economic and social development in the New Year, and at the same time carried out systematic deployment and mobilization.
Ho Media Ho Jing Note (ID: Haojing_2024) noticed that after the above meeting, Qujiang New District held a meeting closely.
The name of Qujiang's meeting is very long and the amount of information is relatively large, and it is called "Transforming the Development Mode to Promote High-quality Development and Promoting Key Tasks and Breakthroughs in Advancing Breakthroughs".
In other words, in terms of development mode, Qujiang intends to make a major change this year.
This is a very important signal, indicating that on the basis of integrating the allocation of existing resource elements, there may be many new ideas, new tracks, and new projects thrown out, and the intensity will be relatively large.
But the question is, Qujiang is already the "top stream" of the national cultural and tourism development zone, and is in a leading position in innovation and development in this field, how can it change next, and what hot investment opportunities can it provide for enterprises and capital?
The answer, in fact, was also in the meeting in Qujiang......
Matters
"Culture is the core competitiveness of Xi'an's development. ”
From the release of the "Several Measures to Promote the High-quality Development of the Cultural Tourism and Sports Industry in Xi'an" (click the link for details, hereinafter referred to as the "Several Measures") on January 3, to the Sixth Plenary Session of the 14th Xi'an Municipal Party Committee on January 6, and then to the Qujiang Transformation of Development Mode to Promote High-quality Development Key Tasks Breakthrough Promotion Meeting on January 8, this sentence has been repeatedly emphasized.
Although it has been a long-term consensus, the connotation of this sentence is changing significantly in light of the signals released by the above-mentioned meetings and documents.
To put it simply, focus on an "iteration".
The importance of "iteration" only from the perspective of the industry: the Shaanxi Provincial Culture and Tourism Work Conference held a few days ago disclosed that the operating income of the eight key industrial chains of the province's cultural and tourism industry in 2023 will be 772.986 billion yuan, and strive to achieve a total operating income of 850 billion yuan by the end of 2024 - on the basis of achieving this goal, according to the "Implementation Opinions on Building a Trillion-level Cultural Tourism Industry in Shaanxi Province", an increase of 150 billion yuan will be needed in 2025.
Moreover, among the "eight new breakthroughs" in Xi'an, there is one "to accelerate the transformation and development of excellent traditional Chinese culture to achieve new breakthroughs", which is almost Qujiang's special mission.
Time is tight, and the task is heavy.
As an important support for Shaanxi's trillion-dollar cultural tourism industry, an important showcase for Xi'an to build a world-class tourist destination, and a pioneer demonstration of the world's cultural capital inheriting Chinese civilization, Qujiang undoubtedly needs to accelerate the transformation of its development mode, especially in terms of industrial integration, consumption upgrading, and traffic realization.
Therefore, after the release of the "Eight New Breakthroughs" and the above-mentioned "Several Measures" in Xi'an, Qujiang New Area quickly implemented the deployment, focusing on the dimensions of the park, management, performing arts, scenes, projects, styles, and risks, implementing the "Eight Breakthroughs" (click the link for details), and promoting the in-depth integration and high-quality development of culture and tourism from five aspects, namely:
Focus on the "momentum of momentum" for the integration of the cultural and tourism industry, the "iteration of breaking the circle" to promote the upgrading of cultural and tourism consumption, the "two-way circulation" of highlighting high-quality events, the "new track" for seizing the development of digital transformation, and the "mutual empowerment" to realize the value of resource operation.
It can be said that "what will Qujiang do in 2024?" is in these two documents.
Key signals
Reading through the "Eight Breakthroughs" and "Several Measures", there are many signals released, and the space is limited.
The first signal is to strengthen the market concept and further change to "fighting grain".
Culture has multiple attributes, but when it comes to the industrial dimension, income is a real test. In recent years, the pillar role of the cultural tourism industry in the regional economy has become more and more prominent. Xi'an also proposed earlier that by 2026, the added value of the cultural and tourism industry will account for 18% of GDP.
In the above-mentioned documents, whether it is around stimulating the vitality of market entities or a series of methodologies for industrial integration and development, the orientation of improving the ability to "fight food" is particularly prominent. For example, Qujiang has set a flag to "increase the output value of the park by 30%" and "achieve an equal increase in tourism flow and income".
In this regard, one of the "eight breakthroughs" is to "make breakthroughs in the all-round improvement of the ability to improve the style of work": focusing on the central work of industrial transformation, project construction, investment promotion, etc., and solidly carry out the style improvement competition and the "horse racing list" mechanism......
The second signal is that there will be a big change in the way of cultivating market players.
In recent years, around the development of new industries, the industrial environment has been continuously innovated, and the public opinion environment has been vigorously supported. Judging from the above documents, in terms of the cultural and tourism industry, Qujiang and even Xi'an will also set off a "storm" of policy service innovation, and more policies will be taken out of the "toolbox".
For those cultural and tourism enterprises with market spirit and will to innovate, this is undoubtedly a warmer "spring".
For example, "the implementation of the enterprise cultivation action above the designated size, the growth plan of small, medium and micro enterprises, the establishment of a 'specialized, special and new' cultural tourism and sports enterprise service platform", "focus on building a modern cultural tourism and sports industry system, increase the policy support of 'chain master enterprises', and promote the coordinated development of innovation chain, upstream and downstream of the industrial chain, small and medium-sized enterprises", etc.
It is important to know that similar expressions used to be more common in the field of industrial policy.
The third signal is to promote "breaking the circle of integration" and transform to new quality productivity.
This is also the most interesting part, as we all know, Qujiang cultural industry is rich in categories, and the atmosphere of innovation is strong.
On this basis, deepening cross-border integration is bound to create more new tracks and new scenarios, such as "cultural tourism + sports", "cultural tourism + education", "cultural tourism + metaverse", "cultural tourism + games", etc., and more commercial investment opportunities will also be born.
Investment opportunities
So, what key investment opportunities will be released in Qujiang in 2024?
The first is the sports industry, which has been raised to a higher strategic position. For a long time in the past, "cultural tourism industry" was the normal expression of Xi'an's official expression. In the above-mentioned document, a new word appeared - "cultural tourism and sports industry (or culture, sports and tourism)", and even defined it as one of the most advantageous characteristic industries in Xi'an.
Earlier, some experts had made a rough estimate to Hojing that with the development level of a city like Xi'an, the proportion of the sports industry in the large cultural tourism industry is a relatively conservative goal. Focusing on Shaanxi's trillion-dollar cultural tourism industry, the sports industry should reach 100 billion.
Relying on the Xi'an Marathon and other event organizations, e-sports industrial parks and other hardware construction, Qujiang has laid the foundation for the sports industry in recent years. Next, through policy cohesion, industry guidance and project operation (such as "travel with the event", etc.), the space for the integration of culture, sports and tourism will be further expanded, which is also a good opportunity for project investment.
"Cultural tourism + cultural museum", "cultural tourism + education", "cultural tourism + business", etc., are also the same logic.
The second investment hotspot is the digital economy, which is also planned at large length.
Because of a large number of top scenic spots and Internet celebrity IPs in Qujiang, it has the inherent advantages and broad space of digital empowerment.
For example, we will make efforts to intelligently manage scenic spots, develop cultural tourism metaverses, virtual scenic spots, etc., as well as digital media, digital film and television, digital publishing, digital performing arts, digital design, e-sports, etc., and then open up more new industrial tracks and new consumption scenarios, which is also a new economic growth point.
In fact, Qujiang has begun to deploy since the introduction of the "Several Measures to Promote the High-quality Development of the Digital Economy" last year and attracted projects such as Hikvision, Taiyi Group, and Sanyue Technology to settle down.
The third investment hotspot is reflected in the details of the document, which is very specific.
For example, we will vigorously implement the "multiplication plan" of film and television dramas, publishing media, audio-visual programs, and cultural and creative products, implement immersive cultural tourism projects such as the Datang Flying Theater and Light and Shadow Fantasy, and flexibly connect 19 A-level scenic spots in Qujiang District to form a high-quality A-level scenic spot with micro-circulation and large circulation.
From healthy consumption, to digital consumption, to tourism, performing arts, film and television, cultural and creative and other "basic plates", Qujiang in 2024 will have a clearer and broader project investment space. At the same time, service style, security and other aspects are the focus of the next breakthrough.
As far as enterprises and capital are concerned, it is advisable to actively study and judge opportunities.
(Image source: Qujiang official WeChat)