In the past, the high-end MPV market has been dominated by foreign luxury models such as Lexus LM, but with the continuous emergence of new energy MPV models in China, this market pattern is gradually being rewritten. As a century-old British high-end brand, LEVC has also set its sights on the high-end pure electric MPV market, and based on the technical accumulation of 116 years of space innovation and the world's first space-oriented architecture SOA, it has newly built the land Airbus L380.
On January 25, as Geely LEVC's first MPV pure electric model, the L380 ushered in a prototype off the assembly line, attracting attention and expectations. This new model will not only bring users a better travel experience, but also open a new era of revolution in wheel space.
A century-old space creator, continue to create space
Born globally, LEVC, as a century-old British brand, continues to innovate in space. Since Geely became a shareholder of LEVC in 2006, LEVC has opened a new chapter in its brand development with technology and product innovation. In China's automotive industry, Geely is the only one that has truly achieved global operations. Because of this, LEVC and Geely's 18-year strategic exploration not only provides a new business card of "intelligent manufacturing" for Chinese automobiles to go global, but also brings intelligent green travel solutions to global consumers!
Nowadays, the process of vehicle electrification and intelligence is accelerating, and the global automotive industry is ushering in changes, and the space trend is expected to become a new development direction. Facing the future, LEVC adheres to the brand DNA of space innovation, adheres to the globalization strategy, adheres to strategic synergy, and transforms from a new energy high-end special vehicle manufacturer based in the London market to a global intelligent zero-carbon travel technology company.
In May 2023, LEVC, which has received continuous support from Geely's global system, collaborated with R&D teams in China and the UK to launch the world's first space-oriented technology architecture, SOA. The SOA architecture has ultra-large bandwidth to support L2~L4 intelligent driving, 1000+Tops computing power upgrade, 5G gigabit transmission, and at the same time, based on the China-Europe-UK vehicle certification regulations, it adopts the original flat floor design, 1.9-meter integrated stepless slide rail and pure electric architecture to create the first tail sinking design, pushing the automotive architecture to a new height of ultra-large bandwidth, optimal space, and global standards.
The all-electric V-class is the ultimate high-end experience
In recent years, the MPV market has grown rapidly. According to the data of the China Passenger Car Association, the annual sales of China's MPV market in 2023 will reach 1.093 million units, a year-on-year increase of 15.9%, and the growth is most obvious among the three models of sedans, SUVs and MPVs. At the same time, the proportion of new energy vehicles in the MPV segment is gradually increasing, becoming a new growth point in the MPV market.
The L380, a high-end pure electric MPV known as the "Land Airbus", is not only the first model of the SOA space-oriented architecture, but also the first model of the LEVC for the C-end. L stands for LEVC, Large, Luxury, and Link, 3 and 8 represent a minimum of three seats and a maximum of eight seats, respectively, and 0 represents zero-carbon mobility. Its design concept comes from the aerodynamic engineering design inspiration of the A380 large aircraft, integrating the aesthetics of Eastern and Western shapes, the style is mellow and atmospheric, and the beautiful meaning is entrusted, such as the left and right headlights shaped like peanuts imply good things happening, the head shape full of strength implies self-confidence forward, the slender cockpit implies unbounded life, and the taillights shaped like rivers converging in the sea imply the sea and so on, so that every trip is full of pleasure.
Just as Mercedes-Benz is to Germany, LEVC, as a century-old British brand with a long history, is also of great significance to the history of travel in the UK and even the world. From historical heritage to product positioning, from technical content to taste style, the LEVC L380 has similarities with Mercedes-Benz's high-end business MPV model V-class, which is a high-end MPV model with a century-old ingenuity and European origin. At the same time, as a pure electric model, the L380 is more environmentally friendly and high-end than the V-class by relying on the advantages of China's new energy technology, allowing users to enjoy a more extreme space experience and opening a new era of space-oriented travel experience.
More than innovation, opening a new era of space. With the blessing of the space-oriented SOA architecture, the LEVC Land Airbus L380 can be called a pure electric version of the Mercedes-Benz V-class, which not only gives people infinite expectations, but also will create a new future for Yizhen. With the official launch of the prototype car, L380, as a century-old classic brand, will gradually seize the high-end pure electric MPV market with the advantages of high-end, electrification and spatialization, and start a new journey of LEVC's globalization strategy!