I don't know if you have noticed that there are fewer and fewer mobile phone companies now, after more than ten years of industry reshuffle, there are currently Xiaomi OV, Huawei and Honor left in China. It can be seen that the smartphone market is cruel, showing a situation where big fish eat small fish, small fish eat shrimp, and some small and beautiful mobile phone manufacturers have gradually faded out of people's field of vision, such as hammer, 360 and LETV. At the same time, leading manufacturers are also brewing sub-brands, such as vivo's iQOO.
As vivo's main online brand, iQOO has a good competitiveness in the gaming market, and its influence has gradually surpassed that of professional gaming mobile phone brands such as ROG and Black Shark, and is deeply loved by mobile game enthusiasts. Although iQOO has never advertised itself as a gaming mobile phone brand, its models have strong performance, for example, the iQOO12 series that was launched not long ago has won the first place in the running score list.
As the Snapdragon 8 Gen3 flagship, the iQOO12 series has had a good market response after its launch, and it has also delivered a perfect report card during the first sale. But the price of this mobile phone is as high as 3999 yuan, which coincides with the price of Xiaomi 14 next door, originally it was a sub-brand of vivo, but the price is consistent with vivoX100, Xiaomi 14 and other high-end machines, resulting in some impact on its popularity. Many netizens believe that the iQOO brand cannot support such a high price for the time being, after all, the popularity has not yet opened.
Therefore, after the first sale achieved a wave of sales, there is very little news after the iQOO12 series, and the cumulative number of reviews is only 20,000. In order to change this situation, iQOO officially took action, and the price was directly reduced by 400 yuan, even the 1TB top configuration is no exception. Obviously, for some friends who are considering buying a game phone, iQOO12 is still very attractive, it starts with 12+256GB, which is only 8GB+256GB compared to the 3999 yuan of friends, which is obviously more generous.
Moreover, iQOO12 did not compromise on configuration because of its cheap price, especially the image area. It is equipped with a luxurious 50 million Sony outsole main camera that supports OIS optical image stabilization, and a periscope telephoto lens that supports up to 100x digital zoom. You must know that many models in the 4,000-price range on the market do not support this technology, but iQOO12 has done it, which can be called the "king of telephoto" in the 3,000-price market, catering to the preferences of photography enthusiasts.
In terms of battery life and screen, iQOO12 is also satisfying, equipped with a 1.5K flexible vertical screen, support144Hz high brush, with the stereo dual speaker design that comes with the fuselage, giving an immersive game audio-visual experience. At the same time, it also has a built-in 5000mAh large-capacity battery, supplemented by 120W super fast charging, giving players a convenient experience of charging and playing at the same time. In order to improve performance, the Q1 gaming chip was also introduced this time, bringing better game frame rate performance.
In other aspects, iQOO12 supports IP64 waterproof, full four-zone cooling system and NFC, and the included charger is also a mini model, and the details are well done. At present, the price of the standard version has been reduced to 3799 yuan, and additional headphones and mobile game joystick handles are also given.