What do young people need? MG has been polishing its products around this label since the first car was launched, and in 2024, MG will do its best to continue to fly with young people on the electric track.
I think it's a phrase, get the home ground back.
When the legendary sports car Midget MK II and MG Cyberster and MG4 EV jointly debuted, when the iconic yellow car color flashed on the new and old cars, when you saw a family of three, middle-aged people, and young people holding up their mobile phones at the flash mob scene, this moment can really be said that MG's youthfulness also occupies the minds of consumers in the era of electrification.
From a product point of view, the world's first convertible electric car MG Cyberster was launched at a price of 319,800 yuan, which has essentially occupied the most critical position.
There is and can only be one optimal on the track, to build a supercar, to create a supercar that belongs to young people, to create a supercar that belongs to young people in China, MG will make the dream come true with a price of more than 300,000 yuan.
Of course, the MG4 EV is also the best supporting role, it is the first global car of the MG brand, and it has achieved large-scale sales in 83 countries in just over a year, and has become the European champion in compact electric car sales.
The MG Cyberster, the second global car, is more difficult to create and in fact more competitive.
Why is the sports car popular, because whether you approve of it or not, it always represents a way of life, and when the lifestyle and user needs are combined, it will complete the circle due to strong stickiness, Porsche, Lamborghini, Ferrari and other names that shine in the long river of cars have such a development process.
MG Cyberster has had an excellent start, it has ranked among the top 3 sports cars in sales for two consecutive months after its launch, and has won many awards at home and abroad, including the 2023 Automotive Industry Quality Innovation Summit Award, the world-class G Mark Good Design Award, the British media Carwow 2024 Most Anticipated New Car Award, and the 11th "Xuanyuan Award" China's Top Ten Cars of the Year.
Note that many times the award-winning car does not necessarily sell well, and the car that sells well does not necessarily win the award, which is actually a bit like a movie, the probability of a high box office will not get a blockbuster award, and the award-winning movie will not have a high box office because of the academic aesthetic, but here at MG Cyberster, it has achieved both, which can be regarded as a new small peak for MG's new stage of electrification.
In fact, the most important thing is that this car is quite well recognized in the hearts of young people, MG Cyberster "Freedom New Realm" TVC was released on Station B, and jointly launched the "2024 Free Make-up Play Plan" creation contest with Station B, which is a pure electric sports car that can truly enter the circle of young people.
Rejuvenation is not about making a slip-back or adding bright colors, but really playing with young people, in fact, the photographers of the flash mob scene brought me this feeling - young people create MG theme songs, and MG also creates products and product atmospheres based on young people's preferences.
Practicing the brand spirit of "always YOUNG", there is no more suitable product and more suitable activity.
After all, in the harsh competition, by playing with young people, MG has silently accumulated many years of product strength and technology research and development heritage, and finally rebuilt the trust of consumers in the past two years, and also brought the market initiative of electric supercars back to our own brand.
The combination of the brand's century-old performance gene and the culture of contemporary young people is truly young, although MG has been 100 years, MG is still enthusiastic.