vivo glory strives to be the "first domestic one", but only Apple is the real big winner

Recently, data research institutions have announced some data on the smartphone market in 2023, but the caliber of statistics varies between different institutions, and we have also seen that Honor is competing to be the first in domestic shipments, while Vivo is competing to be the first in domestic activation, but in fact, only Apple is the big winner.

Han Boxiao: Counting the amount of activation, vivo has been the first domestic product for three consecutive years.

Jiang Hairong: In the fourth quarter and full year of 2023, Honor ranked first among domestic brands in China's mobile phone market.

Sina Technology: Apple won the first place in China's smartphone shipments for the first time.

The above three have their own statements, and they also list their respective bases, in fact, there is nothing wrong with each of them.

We take the 2023 Chinese smartphone market W1-W52 activation data ranking, Apple ranks first with 45.747 million activations, with a market share of 17%, while vivo's activation data reaches 44.555 million units, with a market share of 16.6%, ranking first in China, and the third place is OPPO, with an activation data of 42.591 million units and a market share of 15.8%. Honor ranked fourth, with 41.291 million activations and a market share of 15.3%, while Xiaomi's activation data was 39.818 million units, with a market share of 14.8%, and Huawei ranked sixth, with 32.407 million activations and a market share of 12%. If you only look at the activation data, vivo is indeed the first in China.

If he wants to look at the shipment data, according to the report of the data research agency, Apple ranks first in the Chinese smartphone market in 2023 with a market share of 17.3%, while Honor ranks second with a market share of 17.1%, which is naturally the first among domestic brands. Oppo has a market share of 16.7%, ranking third, vivo is 16.5%, ranking fourth, and Xiaomi is only 13.2%, ranking fifth. If you use the shipping certificate data to calculate, then Jiang Hairong's statement is not wrong.

Is it better to be the champion in terms of activation volume or shipment volume? It's up to you to judge. As long as the sentence is added well, everyone is a champion, after Huawei's strong return, everyone said that they were doing well, and they didn't feel miserable, and everyone won the game.

But then again, in fact, only Apple, whether it counts shipments or activations, is the absolute champion that can be added without a definite word. Only Apple is really the first in the Chinese smartphone market, without adding any modifiers, you must know that the price of Apple's iPhone is very expensive, and the profit is also very high, but on the Internet, we can often see many people singing about Apple, and we can see that domestic mobile phone brands are competing for the first place, but no one can really beat Apple. You must know that Apple's share in the domestic smartphone market has even fallen below double digits to single digits in previous years, and now it has almost doubled.

Finally, I want to remind another data, according to IDC's survey report, although the current domestic smartphone market has grown up, but it is still a new low, and the main source of sales is from the high-end market, including Apple's iPhone15, Huawei mate60, Xiaomi 14 and other models, but also pointed out that the replacement demand in the low-end market is not obvious, and for many domestic mobile phone brands, the current main reliance is still on the low-end market. This also means that Apple will occupy a more dominant position in the next market, after the return of Huawei, the entire market competition will undoubtedly be more intense, do domestic brands want to think about how to deal with it?