After Dongfang selected the "small composition incident", Dong Yuhui became the "darling" of the people, and his popularity remained high. Since then, Dong Yuhui is no longer the anchor of Dongfang Selection, but has become a senior partner of Dongfang Selection, and also established Youhui Peer (Beijing) Technology Co., Ltd. and served as the company's legal person. The number of fans of its registered "Walking with Hui" Douyin account exceeded 10 million in a short period of time, becoming a veritable "traffic king".
On the evening of January 23, Shi Zhanjun, editor-in-chief of "People's Literature", famous writers Liang Xiaosheng and Cai Chongda were guests in the live broadcast room of "Walking with Hui", and in the live broadcast of more than two hours, a total of 77,000 sets of the 2024 issue of "People's Literature" magazine were sold, with a total sales of more than 16.63 million. According to statistics, a total of 8.95 million people watched online, with a maximum of 700,000 people online at the same time. Such astonishing numbers and traffic really surprised everyone, Dong Yuhui once again set off a climax of national reading, and such a positive live broadcast content is what our society lacks.
Although the current new media is booming, a variety of live broadcast content comes into view, and the majority of netizens are also overwhelmed, but the form of writers selling literary magazines in the live broadcast room still accounts for a small part. A veteran media person lamented that he never dreamed that the writer interview would attract such an audience. There are 100,000+ people online at the same time, and the last time literature was so popular was the sparkling eighties. Dong Yuhui's "Walking with Hui" live broadcast room can be praised so much, which can be said to be quite successful, and it can be regarded as a unique existence in the Internet.
Nowadays, in this era of e-books, Dong Yuhui's live broadcast room can sell physical books in the form of author interviews, and it can also be recognized by tens of thousands of readers, connecting readers with paper books and traditional magazines again, which is already commendable and very difficult. In the interview with the writer, Dong Yuhui serves as a bridge and link between the writer and netizens, so that tens of thousands of netizens have deep links and resonances, which is also very rare on the Internet. As editor-in-chief Shi Zhanjun said in the live broadcast room, we are here to search for our relatives in literature, and the audience and netizens are not here to find our lost spiritual home, the self-reserved place of literature, "People's Literature" magazine.
Writer Mr. Liang Xiaosheng said in the live broadcast room: There are enough writers, but there is only one Dong Yuhui, he is a disseminator and promoter of culture, which is more meaningful in this era. Some netizens said that after so many years of brushing Douyin, it will not be so boring to finally have Dong Yuhui. Dong Yuhui brings not only many commodities to everyone, but more importantly, the spiritual home, the lost literary "self-reserved land", which is one of the most important reasons why Dong Yuhui can cause such a big response on the Internet. As Dong Yuhui said, I walked in the shadows of stumbling thinly, no one cared about me, and there was no recognition. Until literature allowed the world to see me and understand me. Yes, it is precisely because of literature that everyone has set their eyes on Dong Yuhui, and it is precisely because of literature that Dong Yuhui is so shining.
Countless netizens have left messages: The last time the magazine was set was in junior high school, and the school asked for a unified order, more than 20 years have passed, and under the influence of Dong Yuhui, he unconsciously set the "People's Literature" magazine for the whole year again, and the past is vivid; Dong Yuhui is a disseminator and promoter of culture, so let's have more such writer talk programs; "People's Literature" is a magazine with feelings, he grew up with the Republic, Dong Yuhui said that he came to look for relatives, and he was really moved. Dong Yuhui never thought that a writer's interview show could move everyone to tears, let alone that under his influence, a new round of national reading could be set off.
The reason why Dong Yuhui can have such a high popularity is not how eloquent he is, but because of his personality charm and talent. Dong Yuhui said that reading may not be able to have a bright future and become famous, but at least it can make you speak with a ruler, frolic to a certain extent, speak virtuously, and do more than enough; reading is not for a diploma, nor for getting rich overnight, but for the purpose of becoming a warm, interesting, and thinking person, so that you can have a heart that does not change everywhere in the ups and downs of life, so that you can spend those long and dark years alone in the future, and not complain about the sky. When you are beaten back into the quagmire by life, it gives you an inner strength. It is such words that resonate with everyone and really speak to the bottom of everyone's hearts.