In today's society, the encounter between new media and literature has triggered a unique cultural phenomenon. At 8 p.m. on January 23, 2024, in Dong Yuhui's Douyin live broadcast room, this blend reached its peak. As a pioneer in the integration of literature and new media, Dong Yuhui's live broadcast room has successfully led literature to a new height in the digital age.
Dong Yuhui, who is known for recommending literary works, invited famous writers Liang Xiaosheng and Cai Chongda, as well as Shi Zhanjun, editor-in-chief of People's Literature, to discuss the value and significance of literature in an innovative live event. This live broadcast is not only the first time that a top domestic literary journal has appeared in the form of live broadcast "bringing goods", but also an innovative attempt to combine literature and new media. Their dialogues cover not only the literary creation between the lines, but also the story behind the literary creation and the writer's growth experience.
The success of this live stream is reflected in the staggering statistics. In just this two-hour live broadcast, People's Literature sold more than 77,000 copies of its 12 issues in 2024, with sales reaching 16.63 million, setting a new record for sales in the literary world. And all this was achieved under the leadership of Dong Yuhui.
The famous TV host Zhang Zequn spoke highly of the live broadcast, and his speech on social platforms reflected the TV industry's perception and evaluation of literature entering the era of live broadcasting. Zhang Zequn's evaluation not only appeared on the hot search, but also aroused widespread public attention to the integration of literature and new media.
He believes that the embrace of literature by live broadcast business platforms indicates that literature is looking for new communication partners to keep pace with the times.
Teacher Liang Xiaosheng's speech caused deep thought. He likened literature to a tunnel of light, emphasizing that literature is not only an illumination for individuals, but also an important way for cultural inheritance. In the live broadcast, Liang Xiaosheng and Tsai Chongda shared their literary paths, revealing the deep meaning behind literary creation.
The success of this live broadcast is not only due to the amazing sales figures, but also because it opens up a new situation in the combination of literature and new media. With its characteristics of instant interaction and wide coverage, the live broadcast platform provides new possibilities for literary creation and dissemination. It allows the writer to be directly confronted with the reader and closer to the reader's needs and preferences.
At the same time, this event also reflects the strong demand for literature in the current society. Although there are often voices questioning the decline of literature, genuine literature can still touch people's hearts and inspire people to yearn for beautiful things. When Dong Yuhui shared his understanding of literature in the live broadcast, we saw not only the charm of an anchor, but also the power of literature itself.
On the whole, the live broadcast of "Walking with Hui" not only created a sales miracle for the literary world, but also explored a new path for the integration of literature and new media. In the flood of the digital age, traditional literature seems to have found new vitality.
The charm of literature lies in its ability to penetrate the fog of the times and touch the deepest emotions and thoughts of the human heart. The use of live streaming platforms provides a new channel for the dissemination of literature. The real-time interaction and in-depth dialogue in the live broadcast allow the audience to feel the writer's thoughts and the connotation of the work more intuitively. This form of interaction makes literature more vivid and close to the life of modern people.
Dong Yuhui's live broadcast is not only a successful sales case, but also a symbol of the innovation of literary communication. His livestream showed how traditional literature can be rejuvenated by merging with modern technology. This not only attracts a wide range of audiences, but more importantly, stimulates the interest of the younger generation in literature, and finds a broader audience base for traditional literature.
Zhang Zequn's comments and Liang Xiaosheng's summary reflect the literary community's positive response and in-depth thinking on this phenomenon. Their views point out the significance and value of the combination of literature and new media, and also show the possibility and vitality of literature in the new era. Zhang Zequn's comments have pushed this phenomenon to the public's field of vision and triggered wider social attention and discussion.
In the end, the success of this live broadcast was not only due to the sales record it created, but also to the fact that it opened up a new path for the dissemination of literature. It proves that literary works are capable of finding new life and ways of communication in the digital age. This is of far-reaching significance for the creation and dissemination of literary works and even for the future development of literature itself.
Contemporary society is developing rapidly, and technology is changing with each passing day. In this context, the combination of traditional literature and new media is not only an inevitable trend, but also an innovative attempt. Dong Yuhui's live broadcast case shows us how to use modern technology to broaden the communication channels and audience groups of literature while maintaining the spirit and depth of literature. This combination of innovation will undoubtedly inject new vitality into traditional literature and make it shine with new brilliance in the new era.