On September 16th, the one-stop Beijing-style souvenir collection store Beijing Youli Universal Resort Station Store was officially opened. More than 30 long-established brands such as Beijing Daoxiangcun, Wang Zhihe, Quanjude, Wu Yutai and so on have gathered, and the "net red" products of long-established brands such as Tongrentang's new trendy Zhima's healthy stay-up water and Beiping Ice Factory's bear's paw ice cream under The Arctic Ocean's tea beverage brand have attracted many young consumers to stop.
In front of the counter of The Beiping Ice Factory, a new experience store in the Arctic Ocean, on the one hand is a cute and cute bear's claw ice cream, on the other side is an old Beijing porcelain jar yogurt full of nostalgia, and in the production area at the back, under the wall of the polar bear background, several staff members are busy making a variety of fresh bubble teas, and the old-fashioned sub-brands are full of vitality.
Tongrentang Zhima Health Counter shows a "punk health" style. Under the row of arched doors of the inception theme, the freshly made monk fruit American coffee in the coffee machine is fragrant, and the "staying up late water" in the glass counter is brewed from a variety of Chinese herbal medicines of the same origin, bringing liver-protecting fresh tea for young people who are accustomed to "staying up late while maintaining health".
In addition, the two stores also include the signature products of various long-established brands. The regular customers liubiju pickles on the table of the people of Beijing are replaced with a "tall" new look, and the intangible cultural heritage pickles are jointly named souvenir boxes; the more than 70-year-old Jinghua tea has become a "small character generation", bringing the traditional "Yuanbaobao" paper-wrapped tea and the bag of tea designed by the national tide; Baxi ice cream creates a variety of DIY ice cream at the on-site counter... Familiar long-established brands and old brands seem to be different from the memories of many old Beijingers, traditional cultural genes are injected with a sense of fashion, and the variety of goods in the store also deduces the "national tide style" of the old-fashioned Shouzheng innovation to foreign tourists.
It is reported that Beijing Youli is a beijing time-honored brand gathering platform organized by the Beijing Municipal State-owned Assets Supervision and Administration Commission and undertaken and operated by BTG Group and Wangfujing Group, and the first phase gathers Quanjude, Donglaishun, Fangshan, Beijing Daoxiangcun, Hongluo, Yueshengzhai, Liubiju, Wang Zhihe, Cheapfang, Baihua, Yili, Beibingyang, Beiping Ice Factory, Zhang Yiyuan, Wu Yutai, Jinghua, Guanzuo, Xinyuanzhai, Sanyuan, Sanyuanmei, Yanjing, Jiulongzhai, Gongmei, Baxi, Zhima Health, Nearly 30 Chinese time-honored brands, Beijing time-honored brands and well-known brands in Beijing, such as Forbidden City Food.
"I hope that all long-established enterprises will take the opening of Beijing Youli Store as an opportunity to uphold the innovative idea of shouzheng, on the one hand, dig deep into the cultural connotation, retain the traditional core, inherit the characteristic skills, and achieve orderly inheritance in terms of inheritors, products, and skills, so as to add color to the construction of the national cultural center." On the other hand, it actively adapts to the new needs of the market, innovates and changes in products, marketing models, services, etc., shows the vitality of the new era, and adds color to the international consumption center city. Yan Ligang, secretary of the party group and director of the Beijing Municipal Bureau of Commerce, said.
As Generation Z gradually becomes the main force of consumption, the change of consumption concept has led to the transformation of the souvenir market to a compound. In the face of the innovation of time-honored brands, Chen Wen, president of the Beijing Time-honored Brands Association, said that the old-fashioned brands + national tides have not only been the vanguard and head cannon to promote consumption in the active capital market, but also the perfect combination of traditional Chinese culture and modern civilization.
When the "beauty economy" continues to heat up, Generation Z consumers, who are gradually becoming the main force of consumption, pay more attention to the added value of products and the satisfaction of spiritual culture. This change in consumer concept has spawned a new market demand for souvenirs, from visual presentation, packaging design, taste improvement, innovation and integration, terminal channels, are gradually forming a new pattern, souvenirs are also from a single food demand, to a sense of ceremony, appreciation, health, cultural level and other composite functions.
Starting from the deep cultural heritage of the long-established brand, anchoring the changes in the needs of mainstream consumer groups, and committed to empowering the old-fashioned shouzheng innovation through its own advantageous resources and digital and information-based means, Beijing Youli will continue to exert efforts to create a different Beijing flavor.