As we all know, if you want to understand the development of a mobile phone manufacturer, it is undoubtedly the most intuitive way to view its market data, and with the arrival of the new year, we can also get a glimpse of the development trend of each company in the new year by reviewing the market data of major manufacturers last year. For example, recently, IDC, an international data company, released a list of China's smartphone market share rankings in 2023, although China's smartphone market shipped about 271 million units last year, a year-on-year decrease of 5.0%, the lowest shipment in nearly 10 years. However, specific to the major brand manufacturers, there are still different performance differences.
(2023 China's Top 5 Smartphone Manufacturers Ranking)
For example, OPPO will rank among the top three in the domestic mobile phone market in 2023 with a market share of 16.7% with its stable operating capabilities, showing good brand resilience and product strength. According to IDC's survey, last year, with the help of the newly launched Find N3 series, OPPO's market share of more than 800 US dollars has reached a new high;
(OPPO小折叠占比国内第一)
Of course, in addition to the folding screen, models such as the OPPO Reno series and the OPPO K/A series also play a vital role in promoting OPPO to rank among the top three in the domestic market. Taking the OPPO Reno11 series released last year as an example, it is reported that the Reno 11 Pro was only on sale for less than 30 minutes on the first sale day, and the omni-channel sales volume increased by 307% year-on-year.
(OPPO Reno11系列销量不俗)
Finally, it is worth mentioning that with the arrival of the new year, the direction of the market has also changed, and the most obvious change is that AI large model technology has begun to develop rapidly, and smartphones are about to usher in the era of AI mobile phones. Based on this, OPPO also officially released the self-trained large model AndesGPT, and not long ago launched the new OPPO Find X7 series flagship product, which is claimed to be "the industry's first device-side 7 billion parameter model mobile phone", which can bring users natural language understanding, text content summarization, call voice summarization and other next-generation AI experience.
(OPPO Find X7 series built-in AI model)
To sum up, OPPO can rank among the top three in China's mobile phone market in 2023, in addition to the strong help of the folding screen, but also thanks to the promotion of many popular products, and now OPPO is aiming at the AI large model track and launched the OPPO Find X7 series flagship, which is enough to see OPPO's precise control of the market trend and the grasp of consumer psychology. I believe that in the new year, OPPO will be able to strengthen the core competitiveness of products through technological innovation, and bring more excellent products and services to the majority of users, so as to continue to stand in the top three positions in the domestic market.