When Green Tea Blizzard withdrew from the national server, many players quietly expected its profits to plummet, and even dreamed of Blizzard kneeling to recover. But the reality is very different, Blizzard not only did not decline due to the departure of the national service, but was reborn, and its profit methods are even more breathtaking.
First of all, Blizzard made a sudden price adjustment to Hearthstone's low-price area, which doubled the price by 7.5 times overnight, making those who once found a low-cost paradise feel the drop from heaven to hell in an instant. What's more, some countries have been affected by Blizzard's strategy, which has led to an uproar.
Let's look at Blizzard's other tricks, taking "Diablo 4" as an example, it was sold in the form of a semi-finished product, but the high price was exchanged for a warm response from players, and in just three months, Blizzard laughed at a huge profit. However, the subsequent experience of the game did not sustain this popularity, and many players were disappointed.
Not only that, Blizzard has launched four new games in one year, and each game, including Diablo 4, has gone through a process from rising in popularity to gradually cooling, reflecting Blizzard's leek-cutting business model, which is embarrassing.
As for the update of the game, Blizzard has also made frequent moves throughout the year, and even "Heroes of the Storm", which has announced that it will not be updated, has joined the update ranks, and behind all this diligence, it seems to reveal Blizzard's sense of urgency to the market and catering to the needs of players.
Although it has been a commercial success in the short term, in the long run, how to balance the interests with the trust and satisfaction of players will be a question that Blizzard needs to ponder. As players expect, the prosperity of the game world should be based on mutual respect and value exchange, not on one-sided claims for profit.