With the country's vigorous promotion of the development of the new energy vehicle industry, the strengthening of environmental protection awareness and the continuous progress of science and technology, the new energy vehicle market has shown an unprecedented prosperity. According to the data of Chedi, the sales of new energy vehicles have continued to rise in the past few years and have become a force to be reckoned with in the automobile market. This shift is not only reflected in the growth of sales, but also in the full recognition of the performance of new energy vehicles by consumers. Compared with traditional fuel vehicles, new energy vehicles have shown significant advantages in terms of the economy of car maintenance cost, driving experience, technology, comfort and explosive power output, which also makes them account for an increasing proportion of the entire automobile market and win the attention of consumers.
As consumers, we will pay more attention to spacious and comfortable space, strong power performance, economic use, convenient technology, stable and reliable quality and later value retention rate when choosing a vehicle, which are the factors that consumers are most concerned about. In the new energy vehicle market, these standards seem to be more demanding, but it is precisely this standard that makes me pay more attention to those models that can perform well in many aspects.
When it comes to new energy vehicles, we have to mention the BYD brand. In recent years, BYD's performance in the field of new energy can be described as booming. Moreover, BYD's monthly and annual sales continue to grow, and its market share is also increasing year by year. This not only proves the market's recognition of BYD's products, but also reflects BYD's position in new energy technology. As BYD's two flagship models, BYD Han and BYD Tang have shown relatively good strength in terms of value retention.
According to the latest value retention rate list recently released by the first car network (China Council for the Promotion of International Trade Automotive Industry Branch Auto Finance and Value Retention Research Committee: https://carvrc.iautos.cn/news-168269.html), the annual value retention rate of BYD Han DM and BYD Tang DM in 200,000-300,000 models reached 70.72% and 74.87% respectively The above is second only to the fuel car veteran Magotan Passat and Toyota Lufang and Highlander models. This data can be said to be very good in the new energy vehicle market, and has even surpassed the value retention rate of many popular joint venture fuel models. So, why can BYD Hantang have such a high value retention rate?
First of all, market ownership is a factor that cannot be ignored. As an early layout enterprise in the field of new energy vehicles, BYD's huge market ownership means that BYD's models have a wider range of circulation channels and a higher circulation rate in the second-hand car market. According to the data, BYD's sales in 2023 will exceed 3 million units, of which the Hantang series models account for a large proportion. This not only ensures the activity of BYD Hantang in the second-hand car market, but also provides strong support for its value retention rate.
Secondly, consumer acceptance is also a key factor. BYD Hantang has won the recognition of many people by virtue of its vehicle performance, as well as the stability and economy brought by home use, which have been verified by time and consumers for many years. At present, more and more consumers are also choosing BYD when choosing family cars. In the word-of-mouth evaluation of users who understand Chedi, BYD Hantang's score is preferred compared to other new energy models, and this recognition is not only reflected in the new car market, but also extends to the second-hand car market. Consumers' trust in BYD is actually due to BYD's own product strength and market ownership, because it is easy to use and easy to repair, and it is not expensive to repair, which is exactly what the models with a large market holding. To put it bluntly, it is still stable and economical to use.
In addition, BYD's dominant position in new energy technology is also an important reason for its high value retention rate. For example, the Hantang family takes the product strategy of three "engines" as the core, and forms a product matrix across the two mainstream market segments of B+C-class sedan and B+C-class SUV with three sets of systems: DM-i super hybrid, DM-p king hybrid, and EV pure electric system.
Based on a number of star technologies such as Yunnan-C, blade battery, and hybrid system, the Hantang family has become more and more reliable with the long-term use of consumers, and its reputation in the industry is getting better and better. Consumers' trust in BYD is also increasing. The application of these technologies not only improves the performance of BYD Hantang, but also brings lower fuel consumption and higher energy efficiency. In addition, BYD Hantang, which is equipped with DM-i super hybrid technology, has excellent performance in terms of range and fuel economy, which is one of the reasons why it is favored and liked by consumers.
Finally, stability in the later stage is also one of the important factors affecting the value retention rate. BYD Hantang strictly controls the quality during the design and production process to ensure that the vehicle can maintain good stability and durability during use. In the quality report of Chedi, BYD Hantang's failure rate and maintenance cost are relatively low, which also provides a strong guarantee for its value in the second-hand car market.
Combined with the actual scenario, the high value retention rate of BYD Hantang has been well reflected in different regions and economic conditions. Although the transaction price of second-hand cars in various regions fluctuates due to a variety of factors, such as regional factors, the transaction price of second-hand cars in Northwest China is much higher than that of other more developed cities, but in general, the value retention rate of BYD Hantang remains at a high level. This is precisely because they have a larger market share than most other new energy brands, market liquidity, and the reputation of hybrid technology accumulated over the years.
To sum up, the high value retention rate of BYD Hantang in the new energy vehicle market is not an accidental phenomenon, but the inevitable result of its multi-faceted advantages. For ordinary consumers, as long as the family car is stable and easy to use economically, it has actually met the requirements of most people, and BYD Hantang actually meets the various requirements of the family car, and the market ownership and circulation rate are high enough. The cost of use is low, and when you suddenly need money, you can lose a little less money when you have to sell the car. After all, a car is also the property of the family, and we all know that the car slowly depreciates over time and use, so why not choose a car that depreciates more slowly.