The Spring Festival is approaching, and major e-commerce companies continue to increase the launch of Feitian Moutai. On January 24, the reporter learned from the sales planning announcement of Jingdong's self-operated Kweichow Moutai store that Jingdong Supermarket will increase the amount of Feitian 53%vol 500ml Kweichow Moutai (with cup) from Laba to Chinese New Year's Eve.
Industry insiders believe that according to the announcement and the volume of previous years, it is expected that before the Chinese New Year's Eve this year, the volume of Jingdong Supermarket Feitian Moutai will reach nearly 100,000 bottles.
According to the announcement, from January 23rd to February 3rd, Jingdong Supermarket continued to increase the number of Feitian 53%vol 500ml Kweichow Moutai (with cup). During this period, Jingdong Supermarket will have two launches every day, respectively at 12 o'clock and 20 o'clock.
Among them, 20,000 bottles are expected to be sold on January 23 and 29, and 10,000 bottles are expected to be sold on January 28 and February 2. According to industry estimates, before the Chinese New Year's Eve, every year during the Spring Festival, the e-commerce platform will also increase the amount of Feitian Moutai daily, in addition to the key dates mentioned in the announcement, the daily volume of Jingdong supermarket may be close to 40,000 bottles.
The announcement also mentioned that real-name authentication is required to purchase Moutai, and users can only be eligible to purchase if they participate in the reservation in advance within 2 hours before the start of the launch.
It is worth noting that Jingdong Supermarket Moutai and series products are also rich. In addition to putting nearly 100,000 bottles of 2024 Feitian 53%vol 500ml Kweichow Moutai (with cup), Jingdong Supermarket will also increase the sales of products such as Feitian Moutai and Cixin Moutai Sauce Flavor Wine in 2023.