The topic of new energy vehicles has dominated the hot spot in the auto market for many days, and the anecdotes about the "green card" circle in those years are also known to friends around me. People's mentality has also changed from the initial curiosity to the current happy acceptance, and they have begun to place orders to buy. This view can be easily verified by the recent sales and market share of NEVs. As the market heats up, major established car companies have also begun to make efforts one after another, launching waves of products with higher quality than expected, so that the new car-making forces that had a lot of glory in the early days began to taste the pressure from the "strength of big manufacturers".
Speaking of "big factory strength", we noticed that the sales list of new energy medium and large SUVs in the first two weeks of January 2024 is actually a bit interesting. The sales performance of SAIC's Feifan and Zhiji brands are in a gratifying place. In particular, the two models of Zhiji LS6 and Feifan R7 occupy the first and second places on the list with sales of 1457 and 457 units respectively, successfully surpassing the Xpeng G9. Among them, the Feifan R7 has become even more popular, following the record high of 3,099 units in a single month in December last year, and has joined hands with Zhiji LS6 to achieve the achievement of SAIC's top matrix of medium and large pure electric SUVs.
Looking back at the reason why Feifan R7 turned red and surpassed Xiaopeng G9 at the same level, there are different opinions, some people say that it is endorsed by large manufacturers, and some people say that it is the price war. But I have to say that although relying on SAIC is its innate confidence, consumers will not be willing to pay because of SAIC's products, and Feifan Auto's pursuit of product quality is indispensable behind it. After all, as far as consumers are concerned, to have excellent quality, strong price, and reliable brand, this kind of model that needs both and more, Feifan R7 just happens to be in the middle. Can models that meet the mainstream needs of users not become popular? At least that's what I think.
As a means of transportation, the function of the car will not trigger an order from consumers because it has never been done before. Functions that go beyond the daily use scenarios of vehicles can be classified as over-designed and blindly configured, which can only bring temporary enthusiasm to users, and even affect word-of-mouth after being rational. I believe that whether you drive or sit in a car, no one will refuse a car that can create comfort and pleasure for themselves, Feifan R7 sees this point and links all designs with intelligent comfort, does not do redundant configuration, and tilts technology towards comfort.
The Feifan R7 adopts the design concept of "not complicated is extraordinary", so that comfort starts from the appearance, and uses multi-line outline techniques to create the silhouette of a coupe SUV. The length of 4900mm and the drag coefficient of 0.238Cd not only cover the ride comfort, but also add energy-saving comfort. The front face of the closed grille design, combined with the narrow and continuous headlights on both sides, is dynamic and surging as soon as it is lit, and the elegant side body is slightly radical and dynamic. In the era when appearance is justice, a high-value car may really be able to give the owner a little inner throbbing when he is tired from work.
Entering the interior of Feifan R7, the overall layout of the bridge adopts a T-shape, with a two-color visual scheme, giving people a gentle and generous sense of softness, soft materials are used to cover the parts that can be touched by the body, the touch is delicate and has a certain sense of quality, the leather of the steering wheel is wrapped tightly and the grip is delicate and warm, and the steering wheel heating function is turned on in such a cold winter, and the comfort of the palm follows.
In addition to visual and tactile comfort, Feifan R7 also uses the immersive vector sound technology brought by Bach's cockpit, integrates eight major sound insulation and noise reduction measures to link chassis tuning, and the motion sickness relief system can reduce motion sickness symptoms by 30%-50%, creating a comfortable, quiet, convenient to use and ultra-comfortable audio-visual experience cabin environment. Whether you are driving or sitting in a car, the comfortable atmosphere created by intelligence is always with you.
In terms of vehicle intelligence, Feifan R7 is also comfortable in place, the car machine is equipped with a 10.25-inch full LCD instrument panel, a 14.8-inch central control screen and a 12.3-inch co-pilot screen, built-in RISING OSFEIFAN Jizhi interactive system and Qualcomm Snapdragon 8155 chip, silky and powerful to use, all the functions that may be required for daily use of the car are readily available, car navigation system, roadside assistance, Bluetooth phone, OTA upgrade, facial recognition, voice recognition control is convenient and safe. In addition to the support at the car level, the system also provides a large number of online applications without affecting driving safety, you can search for your favorite applications, watch a video online, and listen to music is a piece of cake.
Since it is capable of surpassing new car-making forces such as Xpeng G6, Feifan R7 can also give users full comfort in terms of intelligent driving assistance. The whole car has 12 exterior cameras, 1 interior camera, 12 ultrasonic radars and 4 millimeter-wave radars, which can be described as quite rich in intelligent driving hardware. In terms of safety/driving assistance equipment, it has lane departure warning, forward collision warning, rear collision warning, reverse side warning, DOW door opening warning, active braking, lane keeping assist, fatigue driving reminder, road traffic sign recognition, tire pressure display, front and rear reversing radar, full-speed adaptive cruise, and remote control parking with integrated driving and parking. Even a novice can easily handle this "big guy" with a length of nearly 5 meters.
I believe you should also understand the data of power performance and energy replenishment. Feifan R7 is equipped with a 340 horsepower permanent magnet synchronous motor, with a total power of 250kW, a peak torque of 450N·m, a 90-degree ternary lithium battery, and a chassis with the current mainstream front MacPherson independent suspension and rear multi-link independent suspension, zero hundred acceleration is only 5.8 seconds, but for a tram, this achievement can only be comfortable. In terms of energy replenishment, it can achieve fast charging for 0.5 hours and slow charging for 10.5 hours, and the CLTC pure electric range is 670 kilometers, which is about the same once every 2 weeks according to the daily commuting distance of 20 kilometers.
In addition to the comfort of the product, the most impressive thing for consumers is definitely the price factor. The starting price of the Feifan R7 is now 189,900 yuan, which is quite a significant reduction advantage compared with the previous generation model. Directly lower the entry threshold for medium and large pure electric SUVs to less than 200,000 yuan, and friends with a budget of less than 200,000 yuan and want to buy medium and large SUVs finally no longer have to grit their teeth, stomp their feet, or even tighten their belts. In a word, FeifanR7The pricing strategy is very comfortable,Fighting with the new forces is to play dislocation competition,In the case of the same configuration level,It must be the lowest price to win the world。 And the key to the success of the Feifan R7 is to pinch this step.
Write at the end
Looking at the popularity of the entire Feifan R7, it can be attributed to high-quality products and smart pricing strategies, reliable after-sales and trustworthy brand strength, these factors will directly affect the long-term sales trend of the product. At present, the price of medium and large SUVs in the new energy market is often around 300,000 yuan, which may discourage consumers with insufficient budgets, so that the Feifan R7 with a starting price of 189,900 is indeed full of fragrance. Of course, if you have been planted by Feifan R7, Xiaobian still recommends going to the authorized Feifan dealer around you for a test drive, after all, what suits you is the most comfortable. Finally, what do you think of the Feifan R7? Welcome to leave a message to discuss!