Since the separation, Dongfang Selection has been sung and stepped on all the time, whether it is ZMN, or the melon-eating masses who rub traffic, screenshot all kinds of data, and declare conclusively that Dongfang Selection is not good, it is going to be cold, it is going to collapse, and some people even have a whimsical idea to let Lao Yu give way, let Xiao Sun quit, and let Dongfang Selection merge into the next door and hand it over to Vice President Dong for management.
These people really dare to think about it, and they really dare to ask for it!
In fact, after the separation, Dongfang Selection was not greatly affected, and even the performance was a little better than in the past, the only thing that was affected was the loss of fans.
Before the separation, Dongfang's online traffic was thousands, 120,000 people, and 100,000+ was just Vice President Dong's personal traffic, and other anchors couldn't rub it.
After the separation, the online traffic has not changed, because ZMN has never supported other anchors, it was all Vice President Dong who went on the air, and they only came to the live broadcast room, where Vice President Dong went, they followed.
Those who stayed in Dongfang were all company fans, anchor fans, and "robots".
Before the separation, when Vice President Dong was not on the air, the daily broadcast performance of other anchors was 120 million, sometimes several million.
However, the performance of special live broadcasts, self-operated product traceability, brand days, etc., has risen sharply.
If you just stare at the daily sales, the performance of the East is indeed a bit low.
However, coupled with the special live broadcast on location, self-operated product traceability, brand day, etc., it has accumulated hundreds of millions in a month, and it can squeeze into the top 10 and top 20 of Douyin's monthly sales list.
Moreover, this is only a large number, and Dongfang Selection also has a life number, a self-operated number, a book number, a world view, a self-built house, and Taobao.
Especially the life account, the performance is not much different from the big one, and the monthly sales volume is also 1.2 billion, 2 or 300 million, which can squeeze into the top 20 and top 30 of the monthly sales list of Douyin.
In fact, it's useless to say more, at the end of the month, everyone checks the Douyin sales monthly list, and it is clear whether it is a mule or a horse.
Many people are staring at the East every day to select powder.
In fact, after the separation, it is normal to lose fans, and it is not normal not to lose fans.
Many of the fans of Dongfang's selection of tuba are ZMN, or vice president of Chong Dong.
Now that they are separated, they followed Vice President Dong to the next door number, unfollowed, what is the fuss?
Because, these people only support Vice President Dong, and Vice President Dong will come to the live broadcast room and place an order when he goes on the air, what is the difference between him and "zombie fans"?
The fans who stay are the fans of Dongfang Selection and the real consumers.
The repurchase rate of Dongfang Selection is enough to show that on the entire Douyin platform, Dongfang Selection's company fans and anchor fans have the highest stickiness.
The two data of repurchase rate and repeat customers can best illustrate the stickiness and loyalty of fans.
As shown in Figure 1, the repurchase rate of the 7 live broadcast rooms is: 49.82% for the self-operated number, 23.14% for the life account, 21.76% for the large number, 7.78% for Walking with Hui, 2.86% for making a friend, 3.01% for Brother Xiaoyang, and 1.60% for Guangdong couples.
As shown in Figure 2 and Figure 3, the repeat customers in the 4 live broadcast rooms are: 6.79 million + for the large number, 1.43 million + for the self-operated number, 880,000 + for the life number, and 1.13 million + for Hui Walk.
Actually, I very much agree with a point of view, which is more useless now than anything, and in three months you will know who is stronger and who is weak.
Last year, Dongfang Selection only survived for three months, and in October, it faced a double decline in traffic and sales.
The next door number has not arrived for a month, but the traffic and sales have declined, all thanks to the support of Vice President Dong.
But how long can Vice President Dong last?
Last year, he survived for three months, and by October he had passed his peak, with online traffic dropping from six or seven hundred thousand to 100,000+.
Will he survive three months this year?
So, some people don't get too happy, let's talk about it in three months!
You must know that the shelf life of Internet celebrities is three months, or even less.
Statement: The picture comes from the Internet, invaded and deleted!
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Figure III