As a very hot electric vehicle manufacturer in China, BYD recently released a teaser picture of its latest SUV Yuan UP, it is reported that this small pure electric SUV will be officially launched in March this year. It can be seen from the exposed appearance light and shadow diagram that Yuan UP is unique in design and takes a young and fashionable route, which is expected to attract the attention of young consumers.
The front face design of the Yuan UP is simple and elegant, with smooth grille lines, which are perfectly combined with streamlined LED headlights, showing a strong sense of modernity. The body has clean lines and a dynamic silhouette, giving it a youthful and energetic feel. The unique shape of the through-type LED taillights not only increases the recognition of the vehicle, but also makes the vehicle look more stylish.
According to the information exposed by the announcement of the Ministry of Industry and Information Technology, the length, width and height of the Yuan UP are 4310mm/1830mm/1675mm, and the wheelbase is 2620mm. As BYD Dynasty's first small-class pure electric SUV equipped with e-platform 3.0, Yuan UP will be equipped with advanced blade battery technology to provide users with safer and more reliable travel options.
It is worth mentioning that the launch of Yuan UP will form a "twin star" partner with Yuan PLUS to jointly attack the small and compact pure electric market. Together, the two models will provide consumers with more choices and meet the diverse needs of different consumers.
As for the market performance of Yuan PLUS, judging from the current situation, Yuan PLUS has achieved good results, and the data shows that in 2023, the annual sales of Yuan PLUS will exceed 410,000 units (including 100,020 exports), which is the sales champion of A-class pure electric models. It can be said that it has gained wide recognition in the market. With the launch of the Yuan UP, it is believed that the two models will jointly help BYD make a greater breakthrough in the compact pure electric SUV market.