BMW iX1 can be bought at a minimum of 220,000, with strong power and large space, why only 685 units were sold last year?

The BMW iX1 was launched at the Chengdu Motor Show in August last year, with two models available at the time, with prices ranging from CNY 299,900 to CNY 339,900. However, as a pure electric version of the "BMW X1" model, the BMW iX1 will not officially roll off the assembly line until September 21, 2023. In other words, actual consumers can see the real car in their local 4S store, in fact, it has come to at least October, so there is naturally no sales data during this period.

No, through the retail sales data of BMW iX1 models given by a leading automobile website, we can see that the sales of BMW iX1 in November and December were only 244 and 441 respectively, and the total data in the two months was only 685 units, which is a miserable sales. So many friends have to ask: even if the BMW iX1 is actually delivered to users very late, it will not only sell 685 new cars?

You know, at present, the BMW iX1 has a large discount in the terminal. Or through the quotation information given by a leading automobile website platform, we can see that the BMW iX1 2024 minimum model with a guide price of 299,900 yuan, the current dealer reference minimum price has also come to the range of 219,900 yuan. In other words, such a BMW brand pure electric SUV that does not need to pay purchase tax can be directly withdrawn home for the price of a naked car of 220,000 yuan + the price of insurance, can you stand it?

Then you can buy the BMW iX1 pure electric SUV for 220,000 yuan, why are Chinese people reluctant to buy it? Is it really because BMW's production capacity has not yet come up? It stands to reason that the BMW iX1 model was born in BMW's latest Shenyang Tiexi factory, and the factory has also achieved digital production, so it should be impossible to have problems in production capacity.

From the perspective of BMW iX1's own product strength, in addition to the closed design of the front face, its appearance is almost a fuel version of the new BMW X1, so it should not be a reason for Chinese people to give up it.

To talk about the interior, although the design of the integrated dual screen is not brilliant enough, the originality is also poor, but there is still a certain sense of science and technology, and it is also a design that has been tested and recognized by the market. In addition, this screen also has BMW's latest iDrive 9 car machine system built-in, and there is no problem with the smoothness and convenience of use, so it should not be a big reason for Chinese people to "abandon" it.

The spatial aspect is even more unlikely. The length, width and height of the all-new BMW iX1 reach 4616/1845/1641mm respectively, while the wheelbase is 2802mm, which can be said to be an overall increase compared to the previous generation BMW X1 model. Judging from the pictures of the rear space taken and the actual experience of the 178cm tall passengers in the back row, there is no problem with the overall satisfaction of the family.

So at this point, I don't understand why the Chinese people are reluctant to buy the all-new BMW iX1, which has a lot of space and great discounts? Is it because the Internet is "ridiculing" that the trams produced by luxury brands such as BBA are "miscellaneous" trams?

Finally, let's look at the power, the new BMW iX1 is equipped with a front and rear dual-motor powertrain, the new car has a maximum power of 313 horsepower, a maximum torque of 493 Nm, with an electric four-wheel drive system, 0-100km/h acceleration time is only 5.7 seconds, the performance is not bad, and it can be called powerful.

In terms of range, BMW also equips the model with a 66.45kWh battery pack, while the new car's CLTC all-electric range is 450km. In addition, the new car is equipped with a 130kW fast charging system, which can charge from 10% to 80% in half an hour. Seeing this, I believe you will understand, why Chinese people are reluctant to buy the BMW iX1 model? The reason is that its cruising range is indeed too short.

Indeed, if the battery of 66 kWh is placed on a compact SUV with a price of 100,000 at the home level, everyone may not feel that there is any problem, after all, the BYD Yuan PLUS model, which sells very well in this field, has also made a good example.

However, your BMW iX1 is a luxury brand compact SUV with a guide price of 300,000 yuan, so since it is sold at 300,000 yuan, you also give consumers a battery with a range of 450km (and it is not a real range, it may actually be able to run 300km), is this a bit too taken for granted?

After all, in the past, the cost of power batteries that car manufacturers always said accounted for nearly 60% of the car price, and they were all working for battery manufacturers. According to the latest information, the cost price of the 100-degree battery pack is only 30,006 when car manufacturers get the goods, which is much lower than before. So since the price of battery packs has been reduced, your BMW iX1 with a range of 450km still sells for 20 tens of thousands, does it seem too cost-effective?

Therefore, consumers are not stupid, seeing that your BMW iX1 has such a short battery life, and the price is quite expensive, of course, it is to give up directly, and even look at it. As a result, the BMW iX1 was actually delivered for two months, but the new car sales were only more than 600 units.

All in all, although the current BMW iX1 model terminal discount is large, and the minimum price is only 220,000 yuan, today's consumers are obviously no longer the users of the year. They (they) will know better how to distinguish what is a good car and what is a sloppy car for Chinese people, and they have gradually lost the vanity mentality of buying a car that only recognizes the brand and looks at the car logo.

Therefore, when Chinese people who buy pure electric vehicles are becoming more and more rational, it seems more normal and reasonable for less qualified luxury brands such as BMW iX1 to sell pure electric SUVs. Finally, I also want to ask you: in the face of the BMW iX1 model, which has a minimum terminal price of 220,000 yuan, will you buy it for the sake of face and vanity?

(Text/Youshi Auto Dazhuo)

Note: The picture comes from the Internet, the rights belong to the original author, thank you together! This article only represents the author's personal views and does not represent the position of Youshi Auto.