Chery's script could not be copied, and Yin Tongyue went to Hushan again

Building a car is never smooth sailing, and there are many car companies that have fallen on the road, but almost none have stood up again.

After experiencing the pressure of the trough, only Chery regained its position at the top of the auto market, which can be called a miracle of its own brand. But Yin Tongyue did not stop there, but quickly marched towards Tiger Mountain.

1. Chery Automobile is back

2023 has passed, and the unfortunate car companies have their own misfortunes, while the happy car companies are all selling well, such as BYD and Chery.

In the face of fierce competition in the industry, Chery was not afraid of pressure and handed over a beautiful report card.

In the past 2023, Chery sold 1.881 million vehicles throughout the year, a year-on-year increase of 52.6%, running out of an "acceleration" that far exceeded the growth rate of the industry.

This sales volume has allowed Chery to climb from the fourth in the industry in 2022 to the second in the industry and the third in the industry in the ranking of the passenger association. Chery, the big brother of Chinese automobiles, has finally achieved the return of the king.

Chery's four "own sons" are all promising.

Among them, the Chery brand, the pillar of sales, sold 1.341 million units last year, a year-on-year increase of 47.6%, and the Jietu brand sold 315,000 units, a year-on-year increase of 75%;

The Xingtu brand sold 126,000 units, a year-on-year increase of 134.9%, and the iCAR 03, the first product of the iCAR brand, received 10,000+ orders in half a month of pre-sale.

The brand matrix has blossomed in an all-round way, driving Chery Group's operating income to exceed 300 billion yuan last year, a year-on-year increase of more than 50%, and achieving a historic "big leap" of 100 billion yuan in a year.

2. Successful playbooks cannot be replicated

In addition to reaching new heights in sales and revenue, Chery also set a new record in history.

In 2023, Chery exported a total of 937,000 vehicles, doubling by 101.1% year-on-year, ranking first in the export of Chinese brand passenger cars for 21 consecutive years.

Obviously, Chery's sales in overseas markets account for half of Chery's overall sales.

In the past, China's auto industry always believed that only now that the domestic auto market has won, can it have the qualifications and ability to enter the overseas market. Chery used facts to slap this point of view in the face.

On the surface, Chery has found another way and relied on exports to become the runner-up in independent sales, but in fact, Chery's successful script cannot be replicated by other car companies.

The biggest difference between Chery and other car companies is that when other car companies only dare to "kill each other" in the domestic auto market, Chery has started the pace of going overseas early, with a first-mover advantage.

As early as 2001, Chery sold Chinese cars to the Middle East, South America, Russia, Southeast Asia, South Africa and other places, and gradually implemented a localization strategy, building more than a dozen car factories around the world.

With the accumulation of accumulation, Chery's overseas performance has achieved explosive growth, and even became the second largest automobile group in Russia.

3. Yin Tongyue went to Tiger Mountain again

In the past year, Chery's outstanding sales performance was mainly due to the contribution of fuel vehicles. In other words, in the field of new energy vehicles, Chery has not really made efforts.

Yin Tongyue said cruelly earlier, this year Chery will no longer be polite, and will enter the top position in the country.

Chery has this confidence, and the evolution of "technology Chery" has accelerated, and the world-class hybrid technology independently developed - Kunpeng super hybrid C-DM has begun to empower its models.

There is also the "Yaoguang 2025" forward-looking science and technology strategy, which has produced fruitful results such as Mars architecture, Kunpeng Power, Lion Intelligent Cabin, Dazhuo Intelligent Driving, and Galaxy Ecology.

Its four major brands focus on category innovation in different tracks, and have developed Chery Fengyun, Xingtu Star Era, Jietu Shanhai New Energy Sequence, and iCAR, an electric brand focusing on new energy vehicles.

Chery has completed the assembly of new energy product lineup, with more than 10 new energy products represented by Fengyun A8, Zhijie S7, Star Era ES, Shanhai L9, iCAR 03, etc., successively listed or pre-sold globally, sounding the charge of attack in the new energy market.

The times of the automobile industry have changed dramatically, and Yin Tongyue led Chery to Hushan again to start a second business.

It is worth mentioning that Chery, which has fully completed the hybrid and achieved outstanding business performance, is on the positive development channel, and the time is ripe for it to restart listing.

Chery is also preparing to package all automotive business sectors into the market, with a valuation of up to 150 billion yuan.

In fact, four companies under Chery Group, including Bethel, EFORT, Rayhoo Mould and Resec, have been listed.

In addition to Chery Automobile, Chery New Energy, Chery Huiyin, Chery Tuju Campground, Jiefeng Power, etc., are also planning to go public.

We believe that Chery will eventually grow into a leading and even world-class automobile group in China.

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