Shui Junyi's daughter announced that she would bring goods live streaming, what should she think of the "end of the universe"?
Jimu News commentator Wu Shuangjian
On January 13, the daughter of the famous CCTV host Shui Junyi@水亦诗ys posted a video on social platforms, announcing that she was going to start a live broadcast to bring goods. (According to Shandong Business Daily on January 15)
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Shui Yishi has two halos on his head, one is that his father is a famous CCTV host and is deeply loved by the audience, and the other is that he once joined CCTV as a reporter, which is the dream career of many people. It didn't take long for her to resign from CCTV. This one in and one out, coupled with high appearance and the temperament of everyone's ladies, has gotten a lot of traffic.
Doing live broadcast or staying on CCTV as a reporter, everyone must have their own opinions in their hearts, Shui Yishi fell into the expectation of netizens that "there is a high probability that it is going to be live broadcast", and she did not shy away from this, saying that "living and working in peace and contentment with your own hands is a matter of holding your head high".
Live streaming was previously jokingly called "the end of the Internet" by netizens, but now it has become "the end of the universe", which shows that its temptation is great, "no matter how tossed, it is for live broadcasting". Shui Yishi went to CCTV to "gild", and then brought the goods live, some people think that this is a script to attract traffic. However, some people think that she has lived out herself, does not follow the rules, dares to fight, and should be like a young person.
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She herself said that her father's attitude is "your life, you have your mind", which makes people see that a father and daughter maintain a sense of boundary, that is, no matter what they think in their hearts, they first respect their children's choices. It seems that she has done a good job of psychological advice, won the support of her family, and all that remains is to start working.
No matter who it is, as long as it is a regular and legal operation, it is understandable to do live broadcasts, there is no need to be disgusted, and you might as well look at the "end of the universe" with a normal heart. However, objectively speaking, the road of live streaming is not as easy to do as imagined, and the pressure is not necessarily smaller than that of the workplace, and the development prospects may not be so great. It's not that the traffic is coming, everyone can become Dong Yuhui, Brother Xiaoyang, and Li Jiaqi.
Not long ago, a teacher who became popular because of the children's rhyme "Dig Ya Dig" clarified to the media the rumor that he earned millions of dollars from live broadcasts, saying that the income per game was only about 1,000 yuan. She also emphasized, "I just want to respond to those untrue statements, and I don't mean that 1,000 yuan is too little." ”
In addition, according to a report jointly compiled by the China Performance Industry Association and others, by the end of 2022, more than 150 million anchor accounts in the mainland online performance (live broadcast) industry had been opened. Among the anchors who use live broadcast as their main source of income, only 0.4% of the anchors have a monthly income of more than 100,000 yuan.
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Therefore, this shows that no matter how much halo Shui Yishi has on his head, even if he is frequently searched, he is really involved in the live broadcast industry, and it is too early to say that he is lying to make money. I have to emphasize that live streaming is an eyeball economy, and it will have to withstand the scrutiny of thousands of consumers, even if it is a top stream like Li Jiaqi, there will be times when it overturns. Live streaming involves quality control, after-sales, etc., which requires a team to support, and the pressure on financial expenditure is also not small.
In the live streaming industry, some people enter and some go out, some make money and some lose money, which is the norm. Whether it is opening a store or live streaming, it is essentially the role of a salesperson, and the important thing is to provide consumers with a good service experience. The competitiveness lies in whether the anchor himself can rely on his real talent to learn, continue to output high-quality content, tell good product stories, and let consumers like to watch, listen and buy. If so, that's a good thing for people to see.
Shui Yishi said that earning conscience money with one's own ability should be an upright thing. The words were spoken very clearly. For netizens, respecting the choices of others does not have to be sarcastic, let alone rhythmic. To buy or not to buy, the choice is in your own hands, no matter whose live broadcast room you are in, as long as you shop rationally and buy on demand.
(Source: Jimu News)