Idle | Wuling Starlight "exploded" in the first month of listing, and the sales revealed the truth behind it

If you want to use one word to describe Wuling Starlight, my brother thinks it must be, outrageous.

What age is this car??? it can still get off to a good start, and it is still in the compact car market that can no longer be rolled.

According to the data of the Passenger Association, the sales volume of the compact car market from January to November 2023 will reach 3.941 million units, a year-on-year decrease of 11.9%, ranking second to the bottom in many market segments.

In the second half of 2023, Changan Qiyuan A05, Geely Galaxy L6, the new Yixuan MAX and other compact sedans have entered the market one after another, but the later results are obviously not as explosive as Wuling Starlight.

According to the sales staff, "Wuling Starlight actually has signs of explosion before it goes on the market, and there are good orders in each store, but after all, it is an order, and no one can keep it even, until it is really listed, I don't know that it is really on fire." ”

When asked about the secret of success, the salesperson added, "In fact, the reason why people choose it is nothing more than such a few reasons, such as large space, plug-in fuel saving, and affordable price." ”

It is true that, as the salesperson introduced, as a compact car, Wuling Starlight is obviously "foul" in terms of wheelbase, and the wheelbase of other people's compact cars is 2600+ mm, and 2700 mm can blow a wave, but when it comes to Wuling Starlight, it has directly achieved the achievement of 2800 mm.

Balance practicality with keyboard index. As for the other two reasons, plug-in fuel saving and affordable prices can actually be put together, after all, the former saves fuel consumption while avoiding range anxiety. But as we all know, this type of model has always been not cheap, Qin PLUS (from 99,800 yuan), Galaxy L6 (from 115,800 yuan), Changan Qiyuan A05 (from 89,900 yuan), and Wuling Xingguang directly set the starting price to 88,800 yuan.

The sales staff said bluntly, "For consumers who buy 100,000 yuan, they often wear out their mouths for a thousand yuan discount, not to mention the gap of tens of thousands of yuan, as for the replacement subsidy of 3,000 yuan for Wuling Starlight, it will undoubtedly give another wave of assistance to potential consumers." ”

It is worth mentioning that among the current users, male users account for 66%, the age range is 18-35 years old, and the proportion of users who choose the 150 advanced version is more than 8%.

In this regard, the sales staff said, "This is what we didn't expect, after all, the price of the 150 advanced version of the model is a lot more expensive, but the same CLTC range has also reached 150 kilometers, which perfectly realizes the daily commuting mode of electricity, you must know that the Galaxy L6 in the same period has only achieved a maximum of 105 kilometers." ”

It should be noted that the current Wuling Starlight is not a complete posture, in addition to the plug-in hybrid version in front of you, this year's pure electric version will also usher in the market, and according to the sales staff, the price of pure electric models will also be pleasantly surprised.

From Wuling Shenche to Hongguang MINIEV, and then to the later stall car, every product launched by Wuling seems to be able to poke directly into the hearts of consumers, which really responds to the sentence "What the people need, Wuling will make." ”

The pictures in the article are from the Internet