At the legal level, according to the precedents, when Xinjiang Winery used the words "Grape Wine Luminous Cup" on a wine bottle, it was found to have infringed the trademark rights of Beijing Winery. The formulation and implementation of the Trademark Law should balance the interests of trademark owners, trademark users, consumers and society, maintain the credibility of trademarks, and promote the innovation and development of trademarks.
On a cultural level, there are pros and cons to using Tang Dynasty poems as propaganda symbols. Respect for traditional culture contributes to cultural inheritance, but it can lead to social controversy if it is misused, misleading, or desecrating the image of a poet. Companies need to be cautious when using cultural symbols to ensure that they are consistent with the content of their products or services and to avoid misleading and abusive use.
At the moral level, enterprises should follow the principles of respecting the wishes of poets, not distorting the original meaning, and not harming literary values. The use of Tang poetry should focus on the method and purpose in order to maintain the dignity and value of culture. In this case, the Xinjiang winery claimed to be paying homage to the poems and wines, but whether they were consistent with the products still needs to be carefully evaluated.
The final judgment should fully consider the legal, cultural and moral aspects, protect the rights and interests of trademark owners, prevent the abuse of cultural symbols, and ensure fair competition and cultural inheritance in society.