The middle class wins the world, these 4 down jacket brands have achieved outstanding results by harvesting the middle class, listening to the foreign atmosphere on the grade, in fact, they are all IQ taxes, it is not recommended for everyone to buy!
MONCLER盟可睐
The "Hermes" in the down jacket brand, the "feather emperor" in the down jacket, is famous, but it is the fighting chicken in the middle-class down jacket harvester!
The ordinary price is one or two thousand, and the expensive one is thirty or forty thousand, which still makes many middle-class people queue up to buy it.
Although the configuration is professional, filled with "four pieces of goose down" with excellent warmth, and the design is fashionable, incorporating a lot of trendy elements, but at such an expensive price, the brand premium must be high!
A casual down jacket, no 15,000 yuan can't be taken down, the price is twice as much as a small scissors, more expensive than Archaeopteryx and Canada goose, and I really can't afford it without some strength!
Maybe the middle class buys Moncler more for face, after all, dressing like a "rich man" is the lifelong pursuit of the middle class~
Don't look at the Moncler down jacket, everything is good, it was previously exposed that a lady spent 17,500 yuan to buy the Moncler down jacket, and it was worn five or six times before the line was opened, but fortunately, the after-sales service was not so "double standard", and agreed to return the goods.
But this also happens to illustrate a problem: the more expensive the down jacket, the better!
Canada Goose加拿大鹅
The down jacket is advertised as a "goose", but it is filled with duck down, and the Canada goose is such a double standard, but the love of the middle class for it has only increased.
Dog days crazy to grab a 5% off Canada goose, queue for hours, just for a goose that usually sells for about 10,000 yuan, and the price is 5,000 after discount.
Have they forgotten the "black history" of Canada geese? It is clearly stipulated that there is no reason to return goods within 30 days, but this is not possible in China; there have been many occasions when consumers buy defective goose down jackets, but they are still willing to be leeks.
Some people are proud of the "goose", and some people take the "goose" as a "duck".
Nowadays, the Canadian goose down jacket has long been rotten on the street, and you can hit the subway at work, and the knockoffs and Fake on the market can't tell the difference.
MOOSE KNUCKLES剪刀
The brands of Bimuncoler and Canada Goose were not well-known before, but now with the rise of Canadian down jackets and the star effect, they have begun to harvest Chinese "leeks".
Like Canada goose, most styles of scissor down jackets are also filled with duck down, but the price is 5000-10000 yuan.
The marketing model is also very similar to the goose, the store will always be open next to the goose, like two brothers fighting side by side, just to capture the heart of the middle class~
80% gray duck down + 650 fluffiness, most of the price is spent on the scissors on the sleeve, the added value of the brand is too high, a proper IQ tax!
Lululemon露露乐檬
As one of the "Three Treasures of the Middle Class", Lululemon is also a Canadian brand, and has harvested a lot of middle-class people by virtue of the fame and popularity of Big Goose.
However, Lululemon's ambition is really big, I thought that it would only harvest leeks in summer, and the thousand-yuan yoga pants were aimed at middle-class women, but I didn't expect to cut leeks in winter, and began to grab the down jacket business.
Down jackets with no sense of design are also sold for thousands of dollars, and the taste of the middle class is also disagreeing.
Summary at the end of the article:
When the middle class buys down jackets, what they value is not price and quality, but brand.
Why is the domestic down jacket not favored by the middle class? It's not that the quality is not good, but the brand is not strong enough, and the domestic down jacket wants to achieve good results, and it has to work hard to make the brand bigger and stronger!
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